---
title: "About Scratcher: The Team Behind Interactive Campaigns"
description: "Scratcher is a team in Copenhagen making the easiest way to create interactive campaigns that get businesses more customers."
url: https://scratcher.io/about
language: en
---

About us

# We make marketing people want to play

Scratcher started in Copenhagen with one simple idea: marketing works better when people enjoy it. Today, brands in more than 25 countries use Scratcher to make interactive campaigns in minutes.

Our story

## From a first idea to a leading platform

We entered gamification in 2017 with the launch of Scratcher 1.0. In our first year we worked closely with more than 100 companies, and their feedback shaped where we took the platform — and our business model.

Since then, Scratcher has grown from an early idea into a proven, fast-growing company and one of the leading platforms in gamification. Our team works every day on making the most intuitive and effective platform on the market, and on making sure our customers reach their goals.

Today we offer more than 150 ready-made templates and 250+ campaign concepts, each built to solve a real business challenge — from lead generation and product discovery to loyalty and first-party data. Brands in 25+ countries use them in eCommerce, retail, B2B and beyond. And we're just getting started.

![A team working together around a table in a bright office](https://scratcher.io/img/containers/assets/about/our-story.webp/323ff55e7bcfb053bea5d35993cca172/our-story.webp)

![Scratcher founders Henrik Lund and Casper Christiansen outside the office in Copenhagen](https://scratcher.io/img/containers/assets/about/founders.webp/0e5bcb66e19deef884af0fa386567ea6/founders.webp)

The founders

## Henrik Lund and Casper Christiansen

"We are building more than a platform. We are building a long-lasting company with people who care about the work they do. Our goal is not just to help customers reach their targets, but to grow with them and build partnerships that last for years."

## Scratcher in numbers

2017

the year we launched Scratcher 1.0

40+

interactive game formats

25+

countries with Scratcher customers

35M+

sign-ups for our customers

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What we believe in

## Our values

Help customers succeedOur passion is helping companies explore, learn and succeed with gamification — from onboarding and training to long-term strategy.

Partners for yearsWe bring energy, deep product knowledge and commercial understanding. Our goal isn't just to hit your targets, but to grow with you year after year.

One teamCollaboration across the company keeps us aligned, driven and creative. Everyone at Scratcher knows the mission and works towards it — day by day.

---

![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp)

## Make your first campaign today

Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required.

[Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)

- Free 14-day trial
- No coding needed