--- title: "Blog: campaign ideas and guides" description: "Campaign ideas for every season, simple guides and lessons learned from thousands of campaigns." url: https://scratcher.io/blog language: en --- Blog # Ideas for your next campaign Simple guides, ideas for every season and lessons learned from thousands of campaigns. [Gamification Marketing Trends 2027: 8 Predictions for Brands](https://scratcher.io/blog/gamification-marketing-trends-2027) - Strategy - November 4, 2026 [Gamification Marketing Trends 2027: 8 Predictions for Brands](https://scratcher.io/blog/gamification-marketing-trends-2027)Where gamified marketing is heading in 2027, from short mobile games and always-on calendars to AI-built campaigns and new EU rul… [Customer Loyalty Trends 2027: Access, Fairness and Reasons to Come Back](https://scratcher.io/blog/customer-loyalty-trends-2027) - Strategy - November 3, 2026 [Customer Loyalty Trends 2027: Access, Fairness and Reasons to Come Back](https://scratcher.io/blog/customer-loyalty-trends-2027)Members belong to more programmes than ever but feel less special in each. The loyalty and retention trends for 2027, and ideas y… [First-Party Data and Privacy Trends 2027: What Changes for Marketers](https://scratcher.io/blog/first-party-data-trends-2027) - Strategy - November 3, 2026 [First-Party Data and Privacy Trends 2027: What Changes for Marketers](https://scratcher.io/blog/first-party-data-trends-2027)Chrome keeps its cookies, but consent and trust are getting harder to win. The privacy and data trends that will shape marketing … [AI Marketing Trends 2027: Agents, AI Search and What Still Needs People](https://scratcher.io/blog/ai-marketing-trends-2027) - Strategy - November 2, 2026 [AI Marketing Trends 2027: Agents, AI Search and What Still Needs People](https://scratcher.io/blog/ai-marketing-trends-2027)AI moves from writing help to doing the work in 2027. What that means for campaigns, traffic and trust, and which jobs to keep fo… [Email and SMS Marketing Trends 2027: List Growth in the AI Inbox](https://scratcher.io/blog/email-sms-marketing-trends-2027) - Strategy - October 30, 2026 [Email and SMS Marketing Trends 2027: List Growth in the AI Inbox](https://scratcher.io/blog/email-sms-marketing-trends-2027)AI summaries, broken open rates and stricter mailbox rules: what changes for email and SMS marketing in 2027, and how to grow a l… [Black Week Campaign Ideas: Plan the Whole Week to Cyber Monday](https://scratcher.io/blog/black-week-cyber-monday) - Seasonal Marketing - October 27, 2026 [Black Week Campaign Ideas: Plan the Whole Week to Cyber Monday](https://scratcher.io/blog/black-week-cyber-monday)Ten Black Week campaign ideas that give people a reason to come back every day, from the early-access list to Cyber Monday and th… [How Much Does a Digital Advent Calendar Cost?](https://scratcher.io/blog/digital-advent-calendar-cost) - Seasonal Marketing - October 26, 2026 [How Much Does a Digital Advent Calendar Cost?](https://scratcher.io/blog/digital-advent-calendar-cost)The real cost of an online Christmas calendar: software, prizes, time and promotion, with an example budget and a lighter 4-door … [Digital Advent Calendar for Employees: Ideas and How to Set One Up](https://scratcher.io/blog/digital-advent-calendar-for-employees) - Seasonal Marketing - October 23, 2026 [Digital Advent Calendar for Employees: Ideas and How to Set One Up](https://scratcher.io/blog/digital-advent-calendar-for-employees)24 door ideas for an online advent calendar for staff, plus how to set it up, share it on the intranet or Teams and handle prizes… [New Year Marketing Campaign Ideas: 10 Ways to Win January](https://scratcher.io/blog/new-year-campaign-ideas) - Seasonal Marketing - October 22, 2026 [New Year Marketing Campaign Ideas: 10 Ways to Win January](https://scratcher.io/blog/new-year-campaign-ideas)Ten New Year campaign ideas that help people with their fresh start and help you win new sign-ups, from resolution quizzes to Jan… [Lunar New Year Campaign Ideas: 9 Games, Dates and a Respectful Plan](https://scratcher.io/blog/lunar-new-year-campaign-ideas) - Seasonal Marketing - October 21, 2026 [Lunar New Year Campaign Ideas: 9 Games, Dates and a Respectful Plan](https://scratcher.io/blog/lunar-new-year-campaign-ideas)9 Lunar New Year marketing ideas with the right game for each, the dates for 2027 and 2028, a planning timeline and how to get th… [Christmas Gift Finder Quiz: Turn Gift Searches into Leads and Sales](https://scratcher.io/blog/christmas-gift-finder-quiz) - Seasonal Marketing - October 20, 2026 [Christmas Gift Finder Quiz: Turn Gift Searches into Leads and Sales](https://scratcher.io/blog/christmas-gift-finder-quiz)A gift finder quiz helps undecided shoppers find the right present, and turns their answers into leads and sales. Here is how to … [Carnival Campaign Ideas: From Rio to Pancake Day](https://scratcher.io/blog/carnival-campaign-ideas) - Seasonal Marketing - October 19, 2026 [Carnival Campaign Ideas: From Rio to Pancake Day](https://scratcher.io/blog/carnival-campaign-ideas)Ten carnival campaign ideas for Brazil's Carnaval, Venice, the Rhineland, Fastelavn and Pancake Day, with Easter-based dates for … - [1](https://scratcher.io/blog) - [2](?page=2) - [3](?page=3) - [4](?page=4) - [5](?page=5) - [6](?page=6) - [7](?page=7) - [8](?page=8) - [9](?page=9) - [10](?page=10) - [11](?page=11) - [12](?page=12) - [13](?page=13) -