In-store Gamification Marketing
Regardless of many believing the pandemic would cause the end of in-store shopping as we know it, retailers are still notably expanding their physical presence.
In-store shopping has advantages which are impossible for e-commerce to achieve – the joy of instant gratification or the support of store associates. The ability to try and see products before the purchase can also decrease the amount of returns.
Beyond those practical reasons, there’s another reason why in store shopping still matters: Shopping is an experience. It engages all the senses. Part of gamifications’ charm is that it’s profoundly personal. It allows us to showcase our skills, compare them with others and feel a sense of accomplishment.
Gamification marketing allows you to implement personalisation to your company’s DNA and engagement strategy, which is the kind of customized experience the customers demand.