With the digitalisation of the fashion industry, the importance of social media campaigns, influencer marketing, digital clothing experiments, and many other new tactics come into play. The tech transformation of the fashion industry has reinforced the desire to escalate brand reach and increase revenues.
It’s an industry that has been in the digital world for a long time, but what we’ve seen in recent months takes it a step further as it enters into gamification territory.
Gamification marketing describes the use of gaming mechanics in a non-gaming context. It’s designed to create interest and provide opportunities to acquire new leads and collect data.
In a challenging industry like fashion, gamification can provide that extra detail which can be crucial to lead customers to make a purchase with your brand. It’s incredibly easy to integrate with your website, social media, and other communication channels. Moreover, it allows you to achieve a greater reach in a cost-effective way.