Ali Aoun

Marketing Lead

Gamification Marketing in The Furniture Industry

Gamification marketing, allows you to collect data about customers’ favourites and general product preferences, in an entertaining way. Give your customers different choices in your game, and analyse which ones are more attractive and which ones are less attractive.

Give the interplay of physical store and digital presence a merging element, which gives customers a different experience with your brand.

Through user-friendly and fun game campaignds, you can create an experience and greater interaction with both new and potential customers.

How others are doing it

BOBO is an online furniture store with a wide range of different brands. They use gamification to create considerable visibility and engagement among their target audience. One example of this was a campaign where the objective was to acquire a substantial amount of new leads for their newsletter list, in order to nurture the leads to move down their funnel from “awareness” to “action”.

A high conversion game initiative in the form of ‘The Wheel of Fortune’ was used for this campaign to generate leads. BOBO managed to create impressive traction. They had made sure that the game was visible on the front page of their website and supported by pop-ups and page banners. Their Facebook and Instagram channels were also used to promote the gamification campaign. 

The results from this campaign were extremely positive for BOBO. They gained increased visibility and a great number of leads at an all-time low price to work with.

6845
CUSTOMERS PARTICIPATED

A player only counts as one, no matter how many times they play the game.

1,33 dkk
PER QUALIFIED LEAD

Bobo paid 1,33 dkk per lead (quality leads). That’s their all-time lowest price per lead.

QUICK
AND SCALABLE RESULTS

It is super simple to set up. This was Bobo's first real Scratcher campaign. Quick results for them and super scalable!

Benefits of Gamification Marketing in Furniture Industry

Ultimately gamification marketing is all about keeping your customers engaged and having positive experiences with your store. It doesn’t have to mean developing a new app or designing complex, sophisticated games. A simple gamification campaign idea can go a long way to reach your customers attention.

Gamification marketing helps form a smiling community, which can boost engagement and communication, therefore providing furniture retailers with insights about customer preferences and perspectives.

What's next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

Stay Connected

More Updates

Ali Aoun

Marketing Lead

Gamification Marketing in The Travel Industry

It has never been easier and cheaper to travel as it is today, with the dream destination just a few clicks away. This provides really exciting opportunities to reach out to new and existing customers and stay top of mind when they’re ready to book their next trip.

Gamification marketing has become a part of everyday life for most travellers, whether they are aware of it or not. The reward card at a favourite coffee chain? Part of a gamified loyalty program. Those fun map posters that let you scratch off each country you’ve traveled to? Also gamification.

Whether it’s the competitive desire to tick off one more destination or earn extra points to level up in a loyalty program, travellers already experience gamification in all kinds of ways; that means it can be powerful when applied to other areas, like research and purchase, or even in-flight.

How they did it

Apollo Rejser chose to make a competition with the use of a wheel of fortune, where the main prize was a trip to Dubai including a stay at the luxurious Atlantis, The Palm. In addition, they added several smaller prizes in the form of gift cards and subscriptions to various entertainment services.

The purpose of the campaign was to activate consumers during holidays and acquire new permissions to the newsletter.

The Wheel of Fortune was a really good way to get closer to the audience and interact with it. The participants who won smaller prizes had the opportunity to redeem their prizes instantly. All in all, the campaign was a great success, and the goals of the campaign were met.

LARGE POOL OF PARTICIPANTS

The campaign had a total of more than 11,000 participants

CONVERSION
OF 76%

76% of the visitors of the campaign chose to sign up for the newsletter from Apollo Rejser

FUN
INTERACTION

When the campaign was rolled out through a holiday fair, it received a positive perception and visibility among the guests

Benefits of Gamification Marketing in The Travel Industry

  • Ensure traveller interest and participation
  • Reinforce important information and behaviours
  • Increase brand awareness
  • Speed up the onboarding process
  • Drive new and returning travellers to your place

 

Are you looking to increase the effectiveness of your travel digital marketing? Consider implementing gamification marketing.

This approach helps you build stronger relationships with customers, especially nowadays, when people are constantly seeking for new experiences. Include gamification marketing in the user experience today and see the difference it can make for yourself

What's next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

Stay Connected

More Updates

Ali Aoun

Marketing Lead

Gamification Marketing in The Car Industry

Gamification marketing has been widely used within the retail and hospitality industries, but what about market sectors with more high-priced and considerable purchase items? Does gamification marketing bring exceptional results within these industries as well?

The automotive industry is increasingly utilizing gamification marketing in order to improve not only their customer experience but also loyalty.

We live in a world where all consumers, expect and demand digital platforms. We must acknowledge that is exactly where car buyers make their decisions about brands, prices and opportunities. Therefore, the automotive industry needs to communicate more efficiently with potential customers – most car manufacturers already recognise the importance of interactive content marketing in order to drive growth and improve the customer experience.

New leads for Toyota

In 2018 Toyota implemented a Christmas campaign; it went live in the form of a Christmas Calendar with different quiz formats. The aim was to acquire new permissions after a year of GDPR.

The combination of gamification and effective product messaging led to a permission base of high quality. Toyota experienced high opening and click rates in their newsletters as well as in their personalised product email campaigns. Numbers tell their own story.

450,375
OPENED DOORS

High involvement and engagement

25,241 UNIQUE
PARTICIPANTS

On average 18 days, participants revisited the Christmas calendar

CONVERSION RATE
OF 97%

Of all visitors who participated in the Christmas calendar

Gamification Can Solve Your Challenges

Here are a few examples:
• Permission collection for service inspection (with link to booking)
• To gain knowledge about customers’ preferences, and thus market the “right” offers for models and options
• Obtain knowledge and data about changing summer and winter tires respectively
• Create test runs at dealers

These marketing activities can be fully automated, and integrated into various gamification campaigns. Thus, over time, an effective lead nurturing flow will be built and help ensure the influx of new business for both car manufacturers and dealers. At the same time, you build trust with the end customer, who feel helped with reminders about maintenance of their car.

What's next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

Stay Connected

More Updates

Ali Aoun

Marketing Lead

Gamification Marketing In Fashion Industry

With the digitalisation of the fashion industry, social media campaigns, influencer marketing, digital clothing experiments and many other new tactics came to play. The tech transformation of fashion has reinforced the desire to escalate brand reach and increase revenues.

The industry has been in the digital world for long, but what we’ve seen in recent months takes it a step further by entering gamification territory.

Gamification marketing describes the use of gaming aspects in a non-gaming context. It’s designed to create interest and provide opportunities to acquire new leads and collect data.

In a rough industry like fashion, gamification can provide that extra detail which can be crucial to the customer in order to make a purchase with you. It’s incredibly easy to integrate with your website, social media and other communication channels, moreover it allows you to achieve a great reach in a cost effective way.

What challenges can gami-fication help with?

  • Increase brand awareness
  • Acquisition of permissions
  • Boost customer loyalty
  • Identify leads
  • Collection of relevant data
  • Unique customer journeys

How others are doing it

Message, a multi-brand store with a wide selection of Danish and international fashion, applied gamification to their marketing efforts in an impeccable style.

The brand had a desire to activate its customers and find a cost-effective tool that could create results. With Scratcher they implemented a wheel of fortune on their website, with the goal to acquire permissions and ultimately increase their revenue.

The main prize for the campaign was a gift card of 10,000 DKK, in addition, there were other prizes in the form of discount codes, chance to win a specific product, etc.

The customers responded very well to this initiative, and the campaign exceeded all expectations. Here are the results:

95%
Conversion-Rate

As many as 95% of visitors chose to sign up for the newsletter

Boom in participants

The campaign received more than 48,000 unique participants

The consolation prizes were a win

Good consolation prizes gave a high commitment, and this could ultimately be seen in Message’s revenue

Message’s achievements prove that, by presenting products or services in an interactive way, you can create a different experience and greater interaction for both new and potential customers, but also stay ahead of your competition.

Have a plan

Gamification provides countless opportunities to make shopping more exciting for your customers. Whether it’s in-store or online, you have the freedom to create a unique gamified experience with just a little imagination.

Possibilities are many, but it’s important to remember that gamification works best when you subsequently have a plan with the collected leads.

Whether it’s a simple quiz, competition, poll or interactive game, gamification is the way forward, especially for the fashion industry.

What's next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

Stay Connected

More Updates