Content Marketing Specialist at Scratcher
Gamification marketing allows you to collect data about your customers’ favourites and general product preferences in an entertaining way. Give your audience different choices in your game and analyse which ones are more attractive and less attractive.
Create an interplay between a physical in-store element and a digital presence, giving customers a varied experience with your brand.
Through user-friendly and fun game campaigns, you can create a memorable experience and generate greater interaction with both new and potential customers.
BOBO is an online furniture store with a wide range of different brands. They use gamification to create considerable visibility and engagement among their target audience. One example of this was a campaign where the objective was to acquire a substantial amount of new leads for their newsletter list, in order to nurture the leads to move down their funnel from “awareness” to “action”.
A high conversion game initiative in the form of the Wheel of Fortune was used for this campaign to generate leads. BOBO created impressive traction! They made sure that the game was visible on the front page of their website and supported by pop-ups and page banners. Their Facebook and Instagram channels were also used to promote the gamification campaign.
The results from this campaign were extremely positive for BOBO. They gained increased visibility as well as a great number of leads at an all-time low price per lead.
CUSTOMERS PARTICIPATED
A player only counts as one,
no matter how many times they play the game.
PER QUALIFIED LEAD
BOBO paid 0,18 EUR per qualified lead – that’s their all-time lowest price per lead.
SCALABLE RESULTS
This was BOBO’s first real Scratcher campaign, giving them quick results and a super scalable model!
Ultimately gamification marketing is all about keeping your customers engaged and having positive experiences with your store. It doesn’t have to mean developing a new app or designing complex, sophisticated games. A simple gamification campaign can go a long way to grab your customers’ attention.
Gamification marketing helps form a smiling community, which can boost engagement and communication, providing furniture retailers with insights about customer preferences and perspectives.
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Traditional lead gen methods may not always be enough to capture the attention of your potential customers. From puzzles to slot machines, we’ve compiled a list of our top 5 interactive lead generation campaigns that turn idle prospects to activated leads.
Easter is just around the corner and it’s time to make the most of these festive spring days! From lead generation to data enrichment, we’re sharing some sweet gamification inspiration that will help you reach your goals.
Stephanie Dean Content Marketing Specialist at Scratcher Whether you call it livestream shopping, social shopping, or streamable shopping, in recent years, live shopping has reemerged
Stephanie Dean Content Marketing Specialist at Scratcher Marketing strategies can be sorted into two categories: campaign-style and always-on. As its name suggests, the campaign-style strategy
Content Marketing Specialist at Scratcher
It has never been as easy or inexpensive to travel as it is today, with a dream destination just a few clicks away. This provides really exciting opportunities to reach out to both new and existing customers and stay top of mind when they’re ready to book their next trip.
Gamification marketing has become a part of everyday life for most travellers, whether they’re aware of it or not. The reward card at a favourite coffee chain? Part of a gamified loyalty program. Those fun map posters that let you scratch off each country you’ve traveled to? Also gamification.
Whether it’s the competitive desire to tick off one more destination or earn extra points to level up in a loyalty program, travelers already experience gamification in all kinds of ways – that means it can be powerful when applied to other areas, like research and purchase, or even in-flight.
Apollo Rejser chose to make a competition using a Wheel of Fortune, where the main prize was a trip to Dubai including a stay at the luxurious Atlantis, The Palm. In addition, they added several smaller prizes in the form of gift cards and subscriptions to various entertainment services.
The purpose of the campaign was to activate consumers during their holidays and acquire new permissions to the newsletter.
The Wheel of Fortune was a great way to get closer to Apollo Rejser’s target audience and interact with it. The participants who won smaller prizes had the opportunity to redeem their prizes instantly. All in all, the campaign was a great success and the goals of the campaign were met.
LARGE POOL OF PARTICIPANTS
The campaign had a total of more than 11,000 participants
CONVERSION RATE
76% of the visitors of the campaign chose to sign up for the newsletter from Apollo Rejser
FUN INTERACTION
Positive perception and visibility among the guests
Are you looking to increase the effectiveness of your travel digital marketing? Consider implementing gamification marketing.
This approach helps you build stronger relationships with customers, especially nowadays, when people are constantly seeking new experiences. Include gamification marketing in the user experience today and see the difference it can make for yourself.
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Christian Sophus Ehlers Independent consultant. Helps NGOs, associations, and membership organisations get more supporters and members. For most non-governmental organisations (NGOs), fundraising organisations, and membership
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Content Marketing Specialist at Scratcher
Gamification marketing has been widely used within the retail and hospitality industries, but what about market sectors with more high-priced and considerable purchase items—like the car industry? Does gamification marketing bring exceptional results here as well?
The automotive industry is increasingly using gamification marketing in order to improve not only their customer experience, but also loyalty.
The majority of car manufacturers already recognise the importance of using interactive content marketing in order to drive growth and improve customer experience. At the same time, we live in a world where most consumers expect and demand digital platforms.
In order to communicate more efficiently with potential customers, we must acknowledge that the digital space is exactly where car buyers make their decisions about brands, prices, and opportunities. This is where gamification can play a role!
In Q4, Toyota implemented a Christmas campaign with Scratcher in the form of a Christmas calendar with different quiz formats. The aim of this campaign was to acquire new permissions after a year of GDPR.
The combination of gamification and effective product messaging led to a permission base of high quality. Toyota experienced high opening and click rates in their newsletters as well as in their personalised product email campaigns. Numbers tell their own story.
OPENED DOORS
High involvement and engagement
UNIQUE PARTICIPANTS
On average, participants revisited the Christmas calendar 18 days out of 24
CONVERSION RATE
Of all visitors who participated in the Christmas calendar
Here are a few examples:
• Permission collection for service inspection (with link to booking)
• To gain knowledge about customers’ preferences, and thus market the “right” offers for models and options
• Obtain knowledge and data about changing summer and winter tires, respectively
• Create test runs at dealers
These marketing activities can be fully automated and integrated into various gamification campaigns. Thus, over time, an effective lead nurturing flow will be built and help ensure an influx of new business for both car manufacturers and dealers. At the same time, you build trust with your end customers, who feel assisted with reminders about maintenance for their car.
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
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Stephanie Dean Content Marketing Specialist at Scratcher We are constantly on the move between the physical and digital worlds: we pop into the closest shop
Stephanie Dean Content Marketing Specialist at Scratcher Remember when games like Farmville, Candy Crush, or even more recently, Wordle took over the internet? This type
Content Marketing Specialist at Scratcher
With the digitalisation of the fashion industry, the importance of social media campaigns, influencer marketing, digital clothing experiments, and many other new tactics come into play. The tech transformation of the fashion industry has reinforced the desire to escalate brand reach and increase revenues.
It’s an industry that has been in the digital world for a long time, but what we’ve seen in recent months takes it a step further as it enters into gamification territory.
Gamification marketing describes the use of gaming mechanics in a non-gaming context. It’s designed to create interest and provide opportunities to acquire new leads and collect data.
In a challenging industry like fashion, gamification can provide that extra detail which can be crucial to lead customers to make a purchase with your brand. It’s incredibly easy to integrate with your website, social media, and other communication channels. Moreover, it allows you to achieve a greater reach in a cost-effective way.
Message, a multi-brand store with a wide selection of Danish and international fashion, applied gamification to their marketing efforts with impeccable style.
The brand had a desire to activate its customers and find a cost-effective tool that could create results. With Scratcher, they implemented a Wheel of Fortune on their website with the goal to acquire permissions and, ultimately, increase their revenue. The main prize for the campaign was a gift card for 10,000 DKK. In addition, there were other prizes of discount codes and chances to win specific products, among others.
Customers responded very well to this initiative and the campaign exceeded all expectations. Here are the results:
Message’s achievements prove that, by presenting products or services in an interactive way, you can create a memorable experience and receive greater interaction from both new and potential customers—while also staying ahead of your competition.
Conversion Rate
As many as 95% of visitors chose to sign up for the newsletter
Boom in participants
The campaign received more than 48,000 unique participants
Consolation prizes were a win
Good consolation prizes led to high commitment and this could ultimately be seen in Message’s revenue
Gamification provides countless opportunities to make shopping more exciting for your customers. Whether it’s in-store or online, you have the freedom to create a unique gamified experience with just a little imagination.
There are many possibilities, but it’s important to remember that gamification works best when you have a subsequent plan with the collected leads.
Whether it’s a simple quiz, competition, poll, or interactive game, gamification is the way forward, especially for the fashion industry.
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
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