Message, a multi-brand store with a wide selection of Danish and international fashion, applied gamification to their marketing efforts with impeccable style.
The brand had a desire to activate its customers and find a cost-effective tool that could create results. With Scratcher, they implemented a Wheel of Fortune on their website with the goal to acquire permissions and, ultimately, increase their revenue. The main prize for the campaign was a gift card for 10,000 DKK. In addition, there were other prizes of discount codes and chances to win specific products, among others.
Customers responded very well to this initiative and the campaign exceeded all expectations. Here are the results:
Message’s achievements prove that, by presenting products or services in an interactive way, you can create a memorable experience and receive greater interaction from both new and potential customers—while also staying ahead of your competition.