Email marketing is a great way to keep your customers up to date and well-informed. However, in today’s world of digitalisation, emails are simply not enough – you have to make sure to leverage your social media to build a buzz around your launch.
Build a community around the event. You want people talking about your event long before it even happens! By creating an online community around your event, you can build hype months in advance and get people excited about participating when it finally arrives.
The more active, engaging, and personal your social media is, the better. You want to connect with your audience and build relationships with them, and social media is a great way to build trust and credibility. It’s also a great place from which to re-direct followers to your gamified landing page!
Gamification is a popular form of marketing that makes it fun and easy for your audience to engage with your brand. This can be done through contests, quizzes, or games that reward users for sharing content or entering sweepstakes.
Pre-event marketing can help you broaden your audience, increase sales, and create a buzz around your new product or brand. However, it’s important to keep in mind that customers expect more than just occasional campaigns. Implement an interactive marketing strategy and use gamification to keep driving engagement and sales.