Corina Ines Choucino Growth Marketing Manager Empowering brand engagement: Leveraging first-party and zero-party data Brand engagement has evolved into a pivotal factor for business success.
3 Pre-Event Marketing Tips
Pre-event marketing is a great way to get your brand in front of customers before an event.
Implementing this marketing strategy can also help you test different marketing channels and gather feedback on the upcoming event. Black Friday, Cyber Monday, Singles Day, and Christmas are just a few examples of holidays where businesses should be using pre-event marketing not only to create awareness and engagement, but also to prepare their target audience for the upcoming event.
In this article, we’ll go through the following 3 essential pre-event marketing tips and how they can be implemented alongside gamification:
- Lead generation
- Email marketing
- Building a community