Corina Ines Choucino Growth Marketing Manager Empowering brand engagement: Leveraging first-party and zero-party data Brand engagement has evolved into a pivotal factor for business success.
Gamification & Data Collection
First-party data is the data collected by businesses directly from their audience, customers, and prospects. A simple opt-in form allows you to collect and process their data! Big data analytics can be a confusing task. Ask any business and the answer is, “Yes, we’re doing it.”
But when you look closer, very few companies actually have systems that are collecting real data from their customers and how they’re interacting with them online. Having access to more data doesn’t mean anything without activating the right data.
Data collection is time-consuming, expensive, and manually intensive—but, if you do it right, it can be truly invaluable.