Corina Ines Choucino Growth Marketing Manager Empowering brand engagement: Leveraging first-party and zero-party data Brand engagement has evolved into a pivotal factor for business success.
We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners, to discuss how he makes the most of gamification on Paid Social. As a premium partner of Scratcher, Mogenstrup is an expert in this field and is sharing his 3-step method to gaining success with gamification on Paid Social.
PL & Partners takes a strategic and holistic approach to gamification, social media strategy, and online business development.
They create daily results for both C20 and start-ups and have, among others, helped Novo Nordisk, Sony Music, Illum Bolighus, Meyers, and Politiken to establish a strategic presence on Facebook and turn the advertising platform into a major revenue channel.
PL & Partners are technical experts in advertising on Facebook and Instagram, but their execution is always based on an in-depth analysis of existing data, where they start from overall business goals and marketing mix.