Gamification can – and should – be an essential part of your customer journey – we’ve even recently talked about how it can be implemented at every stage. In an omnichannel marketing strategy, gamification gives you the opportunity to collect the first-party data necessary to create a seamless experience in a fun and interactive way–and it’s highly effective! In fact, interactive content is proven to increase user engagement by 48% and can boost website browsing time by up to 30%.
Using the power of interactive experiences, gamification gives your audience a fun and valuable experience in exchange for their willingness to share their data–an email, phone number, their demographics, purchase history, product preferences. It can be used at any point in your marketing funnel as well as both digitally and in-store, making each touchpoint of your audience’s experience memorable and beneficial to your brand.
Whether you’re collecting emails and demographic information with recognisable games like Wheel of Fortune and Mystery Box or using the Product Choose or Quiz formats to discover your customers’ brand knowledge and product preferences, gamification is an efficient and cost-effective way to deliver a more personalised experience for your audience. With each engaging touchpoint, this personalised strategy encourages them to interact further, make purchases, and share their experiences with others.