Casper Christiansen: We often say that gamification marketing builds on the power of karma when people receive something (a prize, discount code, or reward points), they feel obligated to return the favour (a name, email, or phone number). It offers a memorable and engaging experience in return for valuable customer information.
Gamification drives results by using interactive elements and theories based on design, psychology, and behavioural economics to attract and retain customers. Because of its fun and engaging nature, gamification also helps to increase the positive impression your audience has of your business. This ultimately has an influence on customer behaviour and leads to increased reach, engaged target audiences, boosted sales, and loyal customers.