Content Marketing Specialist at Scratcher
Love is in the air! With Valentine’s Day fast approaching, brands are looking for ways to stand out amongst the competition and capture their audience’s attention. By adding elements of play, competition, and rewards to your marketing this year, you can create a truly memorable experience for your customers.
The best part?
Gamification campaigns can be tailored to fit any stage of the customer journey, letting you create a cohesive and consistent brand experience. Whether you’re looking to increase website traffic, boost sales or simply foster customer loyalty, gamification has something to offer.
With the right strategy and execution, you can take your marketing game to the next level this Valentine’s Day.
Tips for success
Juul’s vin og spiritus is one of the Nordics’ largest retailers of quality wine and spirits. For their Valentine’s Day campaign, they used the Spin game format to celebrate love and test their customer’s luck! Visitors entered their names and email for a chance to spin and win a selection of seasonal prizes.
With an immediate result for visitors, this game format is highly converting and can be used throughout your marketing funnel to engage your audience, highlight products, or share unique offers.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
Brogaarden is an animal nutrition company with over 130 years of history. They chose to use two game formats–the Pop-up and the Mystery Box–for their Valentine’s campaign, leading visitors from their homepage to a game focused on lead generation.
Mystery Box, their main game format, asks participants to enter their contact information, choose a box, and hopefully pick the one with a prize. In Brogaarden’s case, they offered a gift card worth 80€ as well as a consolation prize for free shipping–a winning combination that converts!
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
Velkommen uses gamification to show some love for their long-time customers during Valentine’s season. For their loyalty program, KlubVelkommen, the energy supplier offered the chance to spin the Wheel of Fortune and be entered into a raffle to win the iconic Kay Bojesen turtle doves.
In order to participate, visitors first had to provide their name, email, and telephone number–information that allowed Velkommen to collect new and enrich existing customer data to create personalised communication in the future.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
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