Corina Ines Choucino Growth Marketing Manager Empowering brand engagement: Leveraging first-party and zero-party data Brand engagement has evolved into a pivotal factor for business success.
NGOs: Prioritise your gamification game!
For most non-governmental organisations (NGOs), fundraising organisations, and membership organisations, gamification marketing is a superior marketing channel. However, organisations should market their gamification far more widely than is currently the case–and they should work far more strategically for data enrichment through gamification.
Gamification marketing has been gaining ground among NGOs and membership organisations in recent years. Games, tests, quizzes, and the like have proven to be an extremely effective method of creating engagement–and commercially for generating leads–among humanitarian, disease-fighting, animal, environmental, and many other types of associations, NGOs, and interest groups.
I know this because I’ve been a part of it since the beginning.
Efficient gamification marketing can help increase awareness of an organisation or NGO and knowledge of its purpose. For example, you can create a game where the player has to solve tasks related to the organisation’s purpose, such as learning about environmental protection or helping poor children. This can help increase interest and understanding of the organisation or NGO, which can lead to more support and members.