Content Marketing Specialist at Scratcher
Easter is just around the corner and it’s time to make the most of these festive spring days! No matter your industry, the changing season is the perfect opportunity to generate excitement and create a memorable experience for your customers.
Grab your audience’s attention with seasonal games, quizzes, and challenges across all of your marketing channels. From quizzes about local traditions to chances for a spring home makeover, we’re sharing some sweet gamification inspiration in this blog! By using elements of fun, competition, and rewards into your brand’s strategy, you can engage your audience, drive sales, and strengthen brand loyalty.
Tips for getting into the spirit
NorgesEnergi is one of Norway’s largest electricity companies. Their seasonal Quiz combined questions about Norwegian Easter traditions with helpful power saving tips for a chance to win a range of prizes, including one month of free electricity! Knowledge testing competition + enticing prizes = a winning conversion combination!
From product education to employee surveys (and everything in between!), the Quiz game is a flexible format that can create unique interactive experiences to gather valuable insights into your audiences’ preferences and behaviour.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
AffaldPlus is a joint municipal waste company set up to ensure the best waste treatment for its municipalities. For their Easter campaign, they used the Memory Game to educate and test their audience’s knowledge. Visitors entered their contact information and matched materials with the best waste sorting option–for example, your old bike is destined for metal waste.
The Memory Game is a fun and challenging game format that gives you an interactive opportunity to highlight your brand, educate your audience, and gather permissions.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
For their Easter campaign, online furniture retailer BOBO chose the classic Drop game format to generate leads and increase their revenue. Visitors entered their name and email, caught the falling furniture, and were entered to win a 140€ gift card!
By creating a memorable experience for each visitor, your brand will stand out from the crowd. Offering a chance to win a small reward or discount upfront is a great way to get visitors engaged with your brand right from the start.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
Elkjøp, better known as Elgiganten outside of Norway, is the largest consumer electronics retailer in the Nordics. They incentivised their customer journey and activated their audience with a seasonal, Easter-themed Mystery Box (or rather, Mystery Egg).
For this game format, visitors enter their contact information, choose a box, and hopefully select the one with a prize–it’s low stakes with high rewards. People love to win and Elkjøp offered a range of enticing prizes, including a smartphone, vacuum, speakers, and even a washing machine!
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
Sinatur Hotel & Conference, a Danish boutique hotel brand, focuses their efforts on lead generation with the classic Scratchcard, a high converting game format with instant rewards. Gamifying lead generation creates a value-adding experience out of an otherwise dull process.
To participate in Sinatur’s Easter campaign, visitors enter their contact information and scratch to reveal three icons of the same kind. The prize? A weekend experience for two at one of their unique locations.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Traditional lead gen methods may not always be enough to capture the attention of your potential customers. From puzzles to slot machines, we’ve compiled a list of our top 5 interactive lead generation campaigns that turn idle prospects to activated leads.
Easter is just around the corner and it’s time to make the most of these festive spring days! From lead generation to data enrichment, we’re sharing some sweet gamification inspiration that will help you reach your goals.
Stephanie Dean Content Marketing Specialist at Scratcher Whether you call it livestream shopping, social shopping, or streamable shopping, in recent years, live shopping has reemerged
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