Gamification Marketing in the Fashion Industry

With the digitalisation of the fashion industry, the importance of social media campaigns, influencer marketing, digital clothing experiments, and many other new tactics come into play. The tech transformation of the fashion industry has reinforced the desire to escalate brand reach and increase revenues. It’s an industry that has been in the digital world for a long time, but what we’ve seen in recent months takes it a step further as it enters into gamification territory.

Gamification marketing describes the use of gaming mechanics in a non-gaming context. It’s designed to create interest and provide opportunities to acquire new leads and collect data.

In a challenging industry like fashion, gamification can provide that extra detail which can be crucial to lead customers to make a purchase with your brand. It’s incredibly easy to integrate with your website, social media, and other communication channels. Moreover, it allows you to achieve a greater reach in a cost-effective way.

What challenges can gamification help with?

  • Increase brand awareness
  • Boost the acquisition of permissions
  • Strengthen customer loyalty
  • Identify new leads
  • Assist with the collection of relevant data
  • Create a unique customer journey

How others are doing it

Message, a multi-brand store with a wide selection of Danish and international fashion, applied gamification to their marketing efforts with impeccable style.

The brand had a desire to activate its customers and find a cost-effective tool that could create results. With Scratcher, they implemented a Wheel of Fortune on their website with the goal to acquire permissions and, ultimately, increase their revenue. The main prize for the campaign was a gift card for 10,000 DKK. In addition, there were other prizes of discount codes and chances to win specific products, among others.

Customers responded very well to this initiative and the campaign exceeded all expectations. Here are the results:

Message’s achievements prove that, by presenting products or services in an interactive way, you can create a memorable experience and receive greater interaction from both new and potential customers—while also staying ahead of your competition.

0 %

Conversion Rate

As many as 95% of visitors chose to sign up for the newsletter

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Boom in participants

The campaign received more than 48,000 unique participants

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Consolation prizes were a win

Good consolation prizes led to high commitment and this could ultimately be seen in Message’s revenue

Make a plan!

Gamification provides countless opportunities to make shopping more exciting for your customers. Whether it’s in-store or online, you have the freedom to create a unique gamified experience with just a little imagination.

There are many possibilities, but it’s important to remember that gamification works best when you have a subsequent plan with the collected leads.

Whether it’s a simple quiz, competition, poll, or interactive game, gamification is the way forward, especially for the fashion industry.

Ready to level up your personalization strategy?

Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:

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More insights to gamification

Gamification Marketing for Sporting Events

Gamification marketing has revolutionised the way we plan events and measure their success. It increases audience engagement and helps you reach your goals in a flawless way. Whether at festivals, concerts, or sporting events, we live in a world where everyone has digital technology at their fingertips and this offers exciting opportunities to create interactive experiences with your target audience.

There are many ways to make your attendees feel truly immersed in the experience, from missions and challenges to competitions, both in-person and virtual. This trend in events has been around for some time and, thanks to fast development and new technological solutions, it has now reached new heights!

Best tips to gamify your sporting event

Inform your audience of planned games ahead of time in order to build a buzz and reach a wider audience. It’s crucial to include gamification marketing in your event marketing strategy, as it works best when people know about the challenge before it launches.

Choose specific methods of gamification marketing that match your event goals, but, most importantly, make sure they are integrated with the event.

Some compete for awards and some simply enjoy competing, while others appreciate the social recognition. Consider the following tips when adding gamification to your sporting event:

  • Showcase the leaderboard on the big-screen and across social media
  • Give a public shout-out to winners at the event and on social media
  • Give the winner a chance to lead a team in a breakout session

How others are doing it

Jäegermeister was one of the partners during the “We Love the 90s” festival. To raise awareness of their cooperation, they chose to implement the Slot Machine, giving participants the opportunity to win various prizes.

The goal of the campaign was to increase brand visibility as well as to acquire more leads for their newsletters. With a single campaign, Jäegermeister managed to achieve great numbers in relation to their set up KPIs.

0 %

Conversion rate

As much as 88% of the audience who saw the campaign signed up for Jäegermeister‘s newsletter

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Many wins

218 rewards were won by the participants

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New members

The interaction with the audience was a priority and Jäegermeister managed to create good brand awareness as well as high involvement

Let the fun begin!

Gamification marketing can help increase event engagement and ultimately, achieve specific goals in your event strategy. This way you can turn your attendees into active participants immersed within the experience you designed.

The more fun and unforgettable your event, the more likely your customers will come back and recommend it to their colleagues.

Ready to level up your marketing strategy?

Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:

More insights to gamification

Top 5 – Easter gamification campaigns

Easter is just around the corner and it’s time to make the most of these festive spring days! From lead generation to data enrichment, we’re sharing some sweet gamification inspiration that will help you reach your goals.

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In-store interactive marketing

Despite many believing the pandemic would cause the end of in-store shopping as we know it, retailers are still notably expanding their physical presence.

In-store shopping has advantages which are impossible for e-commerce to achieve—such as the joy of instant interactive marketing or the support of store associates. The ability to see and try products before purchasing can also decrease the amount of returns. Beyond these practical advantages, there’s another reason why in-store shopping still matters: shopping is an experience. It engages all of the senses.

Part of interactive marketing’ charm is that it’s profoundly personal. It allows us to showcase our skills, compare them with others, and feel a sense of accomplishment. Interactive marketing allows you to integrate personalisation into your company’s DNA and engagement strategy, which is exactly the kind of customised experience customers demand.

Benefits

Interactive marketing works in retail because it helps brands engage with their customers. Game mechanics also make clients believe that the more they buy, the more they gain. This results in driving new and returning customers through your marketing funnel, while offering insights into how customers engage with your brand.

Interactive marketing, therefore, offers many different benefits for your business, including:

  • Increasing brand engagement – customers are looking to engage with brands in other ways than just buying something. By implementing interactive marketing in your store, you activate certain parts of their minds that static images can’t reach
  • Collecting customer data – interactive marketing allows you to collect first-party data from your customers and, therefore, find precise information about their spending habits (all without reaching out to a third-party data resource!)

Where to start?

Simply coming up with a fun interactive game featuring your brand’s logo is no longer enough! Interactive marketing in retail needs to link with the brand’s personality and pave an smooth and enjoyable path to a clear goal.

It’s important to note that these strategies work best when engaging the customer both online and in-store. The goal is not only to bring incentivised game elements into the retail experience, but also to close the gap between online and in-store aspects through an accessible format.

Implementing objectives that customers can earn and collect not only through purchasing, but also wider brand engagement keeps them involved even if they aren’t shopping. The main goal for this is to increase the amount of time consumers spend in a store, gaining new and returning customers, but also to increase their acquisition and brand awareness.

In-store innovation

We’ve all heard about AR and VR innovations, but today, retailers are going a step further and developing their own in-store games (it’s definitely one of the favourite tactics of luxury brands). This is a great approach for promoting brand awareness and generating new and returning customers.

Whether through AR and VR, a loyalty program, or a pop-up store, the use of gamification marketing in retail has plenty of benefits. With the fast-paced development of the industry and innovation in tech, we are excited to follow the continued evolution of this trend.

Ready to level up your marketing strategy?

Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:

More insights to gamification

Gamification & Data Collection

First-party data is the data collected by businesses directly from their audience, customers, and prospects. A simple opt-in form allows you to collect and process their data! Big data analytics can be a confusing task. Ask any business and the answer is, “Yes, we’re doing it.”

But when you look closer, very few companies actually have systems that are collecting real data from their customers and how they’re interacting with them online. Having access to more data doesn’t mean anything without activating the right data.

Data collection is time-consuming, expensive, and manually intensive—but, if you do it right, it can be truly invaluable.

Why is first-party data so important?

Your marketing efforts can only be as targeted as the data they rely on.

First-party data is the information you collect directly from your audience or customers. This can be information such as: name, email address, country of origin, etc. It also includes any information that the visitor gives you through behaviours, actions, or interests demonstrated across your website or app, data that you have in your CRM, and subscription data.

This data can help your brand deliver a more personalised experience for your customers and can be obtained cost-effectively through the use of gamification! It is collected directly from the source, which means the results are accurate, qualitative, and relevant to your business.

The digital advertising business is highly competitive, pushing advertisers to increase their efforts to break out of the pack with more accurate and qualitative data. They are often willing to pay the price if the media can offer them effective targeting. Little qualitative data will always be worth more than a lot of imprecise data.

According to a survey conducted by Campaign live, 96% of advertisers say they are ready for a world without third-party cookies. However, most respondents report using less than half the potential of their first-party data.

The key difference between first and third-party data is the ownership of it

If you rely on third-party data, there is a good chance your competitors have access to it as well. However, by implementing gamification to your marketing efforts, you can retain full control over data collection and gain insightful information about your customers. Self-collected data can therefore create a competitive advantage, as it enables you to advertise accurately and generate higher quality traffic.

If those reasons aren’t enough for you to consider gathering first-party data, keep in mind – Apple does its utmost to block cookies, making tracking harder. Also, one of Google’s goals is also to remove third-party cookies by 2023.

Gamifying your data collection

We are all well aware of the fact that we give up a lot of personal information every day on the internet. However, it is rarely something we enjoy doing. In fact, it can feel a bit intrusive at times. On the contrary, with gamification, providing personal data will no longer feel like an intrusive and negative experience. Instead, you offer your audience something fun and engaging, while gathering new and updated information.

It is quite simple: gamification creates a fun, exciting, and engaging experience for your audience, while you collect valuable data about each visitor – which in turn will help you increase both sales and customer loyalty.

For data collection to work at a high rate, the interaction must give more than it takes. Gamification offers to give something right now in return for the information the customer provides, it is a hard offer to refuse. This is called the power of reciprocity – when people receive something, they feel obligated to return the favour.

Updated data increases relevancy

Data enrichment is not something you perform once and forget about it. In fact, consumer patterns tend to change over time. The same goes for the demographic data of your individual visitors. Indeed, changes in life create changes in what consumers need when shopping. In effect, the more updated information you have about your visitors, the greater the chances of you being able to create offers that are tailored to each and every visitor.

A very effective way to achieve this is by implementing gamified quizzes, personality tests, or product match games in your email journeys or on your website. This helps you identify their pains, buying criteria, preferences, or needs. Understanding the nature of their business makes you able to categorise and communicate to them accurately. More often than not, resulting in an improved ROI on your marketing efforts.

The best part is that you can start implementing it today! Try using one of our “low effort-high conversion” games like Scratchcard or Wheel of Fortune in order to start collecting first-party data. At Scratcher, we help you collect data through unique and entertaining interactive campaigns, ensuring that the data you collect about your visitors is constantly up to date.

Ready to level up your personalization strategy?

Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:

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Top 5 – Easter gamification campaigns

Easter is just around the corner and it’s time to make the most of these festive spring days! No matter your industry, the changing season is the perfect opportunity to generate excitement and create a memorable experience for your customers.

Grab your audience’s attention with seasonal games, quizzes, and challenges across all of your marketing channels. From quizzes about local traditions to chances for a spring home makeover, we’re sharing some sweet gamification inspiration in this blog! By using elements of fun, competition, and rewards into your brand’s strategy, you can engage your audience, drive sales, and strengthen brand loyalty.

Tips for getting into the spirit

  1. Lean into the theme – when else can you use bunnies and colourful eggs in your marketing content?
  2. Don’t forget about rewards – incentives keep customers motivated and engaged
  3. Make it social – encourage your audience to share their results and spread the word about your brand

NorgesEnergi ApS - Quiz

NorgesEnergi is one of Norway’s largest electricity companies. Their seasonal Quiz combined questions about Norwegian Easter traditions with helpful power saving tips for a chance to win a range of prizes, including one month of free electricity! Knowledge testing competition + enticing prizes = a winning conversion combination!

From product education to employee surveys (and everything in between!), the Quiz game is a flexible format that can create unique interactive experiences to gather valuable insights into your audiences’ preferences and behaviour.

0 K

UNIQUE VISITORS

High engagement from their target audience

0

UNIQUE PARTICIPANTS

A player only counts as one, no matter how many times he plays the game

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CONVERSION RATE

From interested visitors to engaged leads

AffaldPlus - Memory Game

AffaldPlus is a joint municipal waste company set up to ensure the best waste treatment for its municipalities. For their Easter campaign, they used the Memory Game to educate and test their audience’s knowledge. Visitors entered their contact information and matched materials with the best waste sorting option–for example, your old bike is destined for metal waste.

The Memory Game is a fun and challenging game format that gives you an interactive opportunity to highlight your brand, educate your audience, and gather permissions.

0

UNIQUE VISITORS

High engagement from their target audience

0

UNIQUE PARTICIPANTS

A player only counts as one, no matter how many times he plays the game

0 %

CONVERSION RATE

From interested visitors to engaged leads

BOBO - Drop

For their Easter campaign, online furniture retailer BOBO chose the classic Drop game format to generate leads and increase their revenue. Visitors entered their name and email, caught the falling furniture, and were entered to win a 140€ gift card!

By creating a memorable experience for each visitor, your brand will stand out from the crowd. Offering a chance to win a small reward or discount upfront is a great way to get visitors engaged with your brand right from the start.

0

UNIQUE VISITORS

High engagement from their target audience

0

UNIQUE PARTICIPANTS

A player only counts as one, no matter how many times he plays the game

0 %

CONVERSION RATE

From interested visitors to engaged leads

Elkjøp - Mystery Box

Elkjøp, better known as Elgiganten outside of Norway, is the largest consumer electronics retailer in the Nordics. They incentivised their customer journey and activated their audience with a seasonal, Easter-themed Mystery Box (or rather, Mystery Egg).

For this game format, visitors enter their contact information, choose a box, and hopefully select the one with a prize–it’s low stakes with high rewards. People love to win and Elkjøp offered a range of enticing prizes, including a smartphone, vacuum, speakers, and even a washing machine!

0 K

UNIQUE VISITORS

High engagement from their target audience

0 K

UNIQUE PARTICIPANTS

A player only counts as one, no matter how many times he plays the game

0 %

CONVERSION RATE

From interested visitors to engaged leads

Sinatur - Scratchcard

Sinatur Hotel & Conference, a Danish boutique hotel brand, focuses their efforts on lead generation with the classic Scratchcard, a high converting game format with instant rewards. Gamifying lead generation creates a value-adding experience out of an otherwise dull process.

To participate in Sinatur’s Easter campaign, visitors enter their contact information and scratch to reveal three icons of the same kind. The prize? A weekend experience for two at one of their unique locations.

0

UNIQUE VISITORS

High engagement from their target audience

0

UNIQUE PARTICIPANTS

A player only counts as one, no matter how many times he plays the game

0 %

CONVERSION RATE

From interested visitors to engaged leads

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Gamification in email marketing

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Ready to level up your engagement strategy?

Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:

Get Ready to Play! – Why gamification marketing is the next step in your customer journey

Remember when games like Farmville, Candy Crush, or even more recently, Wordle took over the internet? This type of “can’t miss” media – with consistent engagement – is what gamification marketing strives for.

Humans like to be rewarded. We like to be challenged and accomplish goals.

From the science side of things, the instant gratification of a reward taps into the dopamine response of the brain, increasing a positive association with the medium that the reward has come from. Enjoyment and interest increase engagement – the ultimate key to building and maintaining relationships with customers and moving visitors toward the next step in their customer life cycle.

In a world full of constant marketing messages, gamification marketing actively attracts customers through interactive experiences that are not only fun, but also inspire them to continue engaging. Their engagement builds loyalty, increases opportunities for sales, and contributes to a strengthened brand identity.

Customer Journey Blog

From lead to loyal customer

By collecting relevant first-party data, gamification marketing allows you to learn more about and monitor your customer’s behaviours. For new, potential customers, interactive marketing generates leads and helps you determine the best approach for a successful conversion. In terms of existing customers, gamification increases your awareness of consumer demographics and interest patterns through data enrichment. From identifying potential customers to recognising areas that may need improvement, you can use these insights to analyse, track, and develop tailored offers for each and every visitor, leading to more conversions.

Every step in the customer journey can be improved through gamification. Whether it’s the lead who needs to learn more about the brand, the first time buyer who needs to be retained, or the long time loyalist who needs to be re-engaged, data collected through gamification marketing assists in developing a stronger customer journey.

Incentivise the customer journey

Collectible points, prizes, or other rewarding incentives encourage engagement on the customer’s behalf – again, we like to be rewarded. Their choice to continue engaging, to proactively choose to interact with your brand, differentiates gamification marketing from traditional marketing. It creates a lasting impression for both new and returning customers.

Lead generation & awareness

Entice new customers with engaging, interactive experiences. “What do I get out of this?” – by offering a reward in return for valuable consumer information, a bond of reciprocity emerges. A reward in exchange for a customer’s name and email lets you grow their brand awareness and add them to your marketing email list, moving them toward the next stage in their customer life cycle with future newsletters, discounts, and games.

Customer activation

Use games to motivate new and reactivate existing customers to move forward in their customer life cycle. Re-engage inactive customers and gain insight into the (changing) demographics and behaviours of your growing audience. Data collection through gamification marketing assists in updating the overview of your current and potential customers, leading to new ways to inspire engagement, purchases, and external recommendations.

Convert sales

Increase sales by creating an incentive to spend. Through introductory rewards, discount offers, or loyalty programs, visitors are motivated to return to your brand, attain new goals, and collect their “winnings” – plus more. Gamification works to strengthen customer (purchasing) intent through the creation of a captivating visitor experience and desire to complete a task or compete against other visitors. This consistent engagement leads to a reward for both customer (discount, new tier, entertainment) and business (sales, engagement, brand loyalty).

Brand loyalty

Inspire customers to keep coming back through unique rewards and loyalty programs. Strengthen your relationship with customers through gamification marketing – advent calendars, mystery boxes, exclusive offers – to reward their continued business with your brand, while creating an exciting, interactive experience. Goaled loyalty programs, for example, those with points or tiers, encourage customers to reach new goals and move to the next stage in their customer life cycle, driving customer behaviour for your benefit.

Ready to level up your engagement strategy?

Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:

More insights to gamification

Activating success: The key phase after creating your interactive marketing campaign

 

In interactive marketing, creating a campaign is just the start. You’ve put a lot of thought into every part, like picking the right activities, branding, prizes, and when people can join in. But the most important step is what comes next – activation. Activation is what makes your campaign really work and succeed. 

 

 

The essence of activation is about bringing your campaign to life in the minds and hearts of your audience. It’s the process of turning your well-crafted plans into action and ensuring that your audience not only notices but engages with your campaign.

 

As a marketer you already know how important it is to make the noise in the right places…

 

The first step in activation is getting the word out. Utilise every relevant channel – social media, paid ads, email marketing, your website, interactive pop-ups, and even offline methods if they resonate with your audience. The key is to create a buzz that’s impossible to ignore, drawing your audience into the campaign’s sphere.

 

If we consider the example of activating a pop-up on your website, it’s important to emphasise a few points. Only if you have significant organic traffic in terms of volume can you afford to overlook other channels for generating awareness for your campaign. Otherwise, activating a pop-up will only impact your organic reach. Another key aspect is deciding what type of pop-up to use and where to place it. In our experience working with more than 400 brands, normal pop ups are functional, but gamified content pop ups really make the difference. 

Another example of activation techniques is using paid media. Should you focus on Facebook, Instagram, Snapchat, or perhaps TikTok? Identify the most suitable channel(s) and also decide whether your campaign should be ongoing or limited to a specific timeframe.

 

You need to find an engaging hook and the perfect incentive that clearly explains to your target audience why they should be interested and take action. What’s the benefit for them? 

 

It’s common to see a 2-4 times better performance with our strongest content compared to weaker ones. Therefore, hitting the mark with your content is crucial to maximise the effectiveness of your campaign. 

The core of activation lies in engagement, that’s the true north. Your campaign should invite interaction, be it through games, quizzes, contests, or other dynamic activities. This interaction isn’t just about fun; it’s a strategic move to keep your audience invested and involved, making your brand a part of their daily conversations.

 

In an era where consumers are bombarded with generic advertising, personalization can make your campaign stand out. Tailor your messages and interactions to resonate with your audience on a personal level. Remember, a campaign that speaks directly to an individual is more likely to ignite action.

 

Once your campaign is in full swing, the job isn’t over. Monitoring and analysing how your audience interacts with your campaign is critical. Use these insights to adapt and fine-tune your approach, ensuring that your campaign doesn’t just start strong but continues to thrive.




Keep the momentum going

 

Consistency is key in activation. Regular updates, new challenges, and continuous engagement opportunities keep the momentum up. Your goal is to make your campaign a part of your audience’s routine until it culminates.

 

Sharing the success stories and experiences of participants can work wonders for your campaign. It adds a human element, builds trust, and encourages more people to join in. Remember, nothing attracts a crowd like a crowd.

 

By focusing on engagement, personalization, and continuous adaptation, you can turn a well-planned interactive campaign into an unforgettable experience that not only reaches but resonates with your audience. Remember, in the world of interactive marketing, it’s not just about what you offer; it’s about how you bring it to life.



Ready to level up your engagement strategy?

Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:

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Top 5 – Interactive lead generation campaigns

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Gamification Marketing in the Furniture Industry

Gamification marketing allows you to collect data about your customers’ favourites and general product preferences in an entertaining way. Give your audience different choices in your game and analyse which ones are more attractive and less attractive.

Create an interplay between a physical in-store element and a digital presence, giving customers a varied experience with your brand.

Through user-friendly and fun game campaigns, you can create a memorable experience and generate greater interaction with both new and potential customers.

How others are doing it

BOBO is an online furniture store with a wide range of different brands. They use gamification to create considerable visibility and engagement among their target audience. One example of this was a campaign where the objective was to acquire a substantial amount of new leads for their newsletter list, in order to nurture the leads to move down their funnel from “awareness” to “action”.

A high conversion game initiative in the form of the Wheel of Fortune was used for this campaign to generate leads. BOBO created impressive traction! They made sure that the game was visible on the front page of their website and supported by pop-ups and page banners. Their Facebook and Instagram channels were also used to promote the gamification campaign.

The results from this campaign were extremely positive for BOBO. They gained increased visibility as well as a great number of leads at an all-time low price per lead.

0 +

CUSTOMERS PARTICIPATED

A player only counts as one,
no matter how many times they play the game.

0

PER QUALIFIED LEAD

BOBO paid 0,18 EUR per qualified lead – that’s their all-time lowest price per lead.

0 X

SCALABLE RESULTS

This was BOBO’s first real Scratcher campaign, giving them quick results and a super scalable model!

Benefits of gamification marketing in furniture industry

Ultimately gamification marketing is all about keeping your customers engaged and having positive experiences with your store. It doesn’t have to mean developing a new app or designing complex, sophisticated games. A simple gamification campaign can go a long way to grab your customers’ attention.

Gamification marketing helps form a smiling community, which can boost engagement and communication, providing furniture retailers with insights about customer preferences and perspectives.

Ready to level up your marketing strategy?

Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:

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Gamification Marketing in the Travel Industry

It has never been as easy or inexpensive to travel as it is today, with a dream destination just a few clicks away. This provides really exciting opportunities to reach out to both new and existing customers and stay top of mind when they’re ready to book their next trip.

Gamification marketing has become a part of everyday life for most travellers, whether they’re aware of it or not. The reward card at a favourite coffee chain? Part of a gamified loyalty program. Those fun map posters that let you scratch off each country you’ve traveled to? Also gamification.

Whether it’s the competitive desire to tick off one more destination or earn extra points to level up in a loyalty program, travelers already experience gamification in all kinds of ways – that means it can be powerful when applied to other areas, like research and purchase, or even in-flight.

How they did it

Apollo Rejser chose to make a competition using a Wheel of Fortune, where the main prize was a trip to Dubai including a stay at the luxurious Atlantis, The Palm. In addition, they added several smaller prizes in the form of gift cards and subscriptions to various entertainment services.

The purpose of the campaign was to activate consumers during their holidays and acquire new permissions to the newsletter.

The Wheel of Fortune was a great way to get closer to Apollo Rejser’s target audience and interact with it. The participants who won smaller prizes had the opportunity to redeem their prizes instantly. All in all, the campaign was a great success and the goals of the campaign were met.

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LARGE POOL OF PARTICIPANTS

The campaign had a total of more than 11,000 participants

0 %

CONVERSION RATE

76% of the visitors of the campaign chose to sign up for the newsletter from Apollo Rejser

0 X

FUN INTERACTION

Positive perception and visibility among the guests

Benefits of gamification marketing in the travel industry

  • Ensure traveller interest and participation
  • Reinforce important information and behaviours
  • Increase brand awareness
  • Speed up the onboarding process
  • Drive new and returning travellers to your company


Are you looking to increase the effectiveness of your travel digital marketing? Consider implementing gamification marketing.

This approach helps you build stronger relationships with customers, especially nowadays, when people are constantly seeking new experiences. Include gamification marketing in the user experience today and see the difference it can make for yourself.

Ready to level up your personalization strategy?

Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:

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Revolutionise your marketing with Scratcher's interactive platform

In the world of marketing, standing out and engaging with your audience can be a challenge. This is where Scratcher’s interactive platform steps in, making it effortless for businesses of all sizes to elevate their marketing strategies without needing any technical skills. Let’s dive into the features that make Scratcher an essential tool for any marketer.

Customer Journey Blog

Platform Features – in short:

1. Wide range of campaign formats
Scratcher offers over 20 different campaign formats, moving beyond traditional marketing and employee branding. Whether your goal is to generate leads, boost loyalty, promote products, or drive sales, there’s an interactive format specifically designed for your needs. From engaging competitions to captivating Christmas calendars, Scratcher helps in branding your company in a fun and interactive way.

2. Customization at your fingertips
Customization is key in today’s marketing, and Scratcher understands this. You can use your brand’s custom fonts, videos, colours, and add your own game sounds to create a unique and engaging experience. 

3. Intuitive campaign creation
Thanks to an intuitive, drag-and-drop campaign editor, bringing your creative ideas to life has never been easier. Customise your interactive campaigns to ensure a consistent user experience and further strengthen your brand identity.

4. Managing prizes and rewards
Make your interactive  campaigns more rewarding by incentivizing the customer journey. From discounts to physical prizes, consolation vouchers to loyalty points, you can choose the rewards and the frequency of winning. An integrated email tool also allows for automatic notification of winners, adding to the efficiency of the platform.

5. Efficient email integration
Scratcher’s powerful email platform enables you to create flexible, branded templates for repetitive use. Automated emails triggered by specific campaign events can be set up, making the management of campaign communications seamless and effective.

6. Social Media integration
Expand your reach by sharing your campaigns on social media platforms like Meta, LinkedIn, Pinterest, and X. The Social Share feature makes it easy for visitors to share your campaign, helping you reach new customers and engage with your community more effectively.

7. Seamless tool integration
Integrate Scratcher seamlessly with your existing marketing tech stack. Whether it’s through popular native integrations, connecting with over 3000 web apps via Zapier, or using the Scratcher API for custom data handling, the platform ensures smooth operation with your current systems. Read more about integrations here

8. Data analysis and insights
With Scratcher, tracking conversion, traffic, and interactions is straightforward and precise. Understand which interactive formats work best for your brand, segment your target audience using participant data, and use your preferred analytics tools to optimise future campaigns. Read more about interactive formats here

9. User roles and permissions
Organise your marketing team efficiently by managing user access to different campaign tools and functionalities. This feature helps maintain control over who uses the platform and what data they have access to, ensuring security and efficiency.

Scratcher’s interactive platform is a game-changer in the marketing landscape. It offers a plethora of features that make creating, managing, and analyzing interactive marketing campaigns not just effective but also enjoyable. Whether you’re a seasoned marketer or a newbie, Scratcher equips you with the tools to create a more engaging, memorable brand experience.

Looking for inspiration? Check out these campaign examples for ideas.

Ready to level up your engagement strategy?

Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:

More about gamification marketing strategies