--- title: "Product Match Format: How to Build Guided Selling Campaigns" description: "Learn how a Product Match format guides shoppers to the right product, enriches your customer data and how to set one up in Scratcher step by step." url: https://scratcher.io/blog/building-engagement-the-anatomy-of-a-product-match-interactive-format language: en --- # Building Engagement: The Anatomy of a Product Match Format What the Product Match format is, how it enables guided selling and data enrichment, and how to set one up in Scratcher step by step. Henrik Lund 4 min read Updated April 16, 2025 ![Building Engagement: The Anatomy of a Product Match Interactive Format](https://scratcher.io/img/containers/assets/blog/covers/building-engagement-the-anatomy-of-a-product-match-interactive-format.webp/72fa037c6d80f72abfc233001f272f85/building-engagement-the-anatomy-of-a-product-match-interactive-format.webp) Shoppers who can't find the right product quickly tend to leave. A Product Match campaign helps them find it by [asking a few simple questions](https://scratcher.io/blog/quiz-lead-generation), and gives you useful data about what your customers want in return. In this article, we look at how the format works, why it's one of the easiest ways to get started with gamification, and how to set one up in Scratcher step by step. ## What Is the Product Match Format? Product Match is an interactive format that asks participants about their preferences, tastes and choices, then recommends products or services based on their answers. In Scratcher, you build it with the [Product Finder](https://scratcher.io/platform/formats/product-finder) format. It works as a guided selling experience on your website or in your app, suggesting options that match each buyer's interests and needs. Read more about [guided selling with gamification](https://scratcher.io/blog/driving-sales-with-gamification-enable-a-guided-selling-experience). It also [enriches your data](https://scratcher.io/platform/data-enrichment). Accurate, up-to-date information about each customer's preferences lets you **personalise your communication and send relevant content** based on the choices they made. You can run the format on your website all year round, with or without a sign-up form. If you do use a form, we recommend [offering an incentive](https://scratcher.io/blog/lead-magnet-ideas), such as a discount, to encourage people to register. ![Product Match example: choosing a favourite jeans fit, length and waist height](https://scratcher.io/img/containers/assets/blog/product-match-jeans-fit-example.webp/f1700c19c67d7e2dd793aded56302b3a/product-match-jeans-fit-example.webp) ## How Easy Is It to Build a Product Match? It's one of the simplest formats to start with. You don't need a developer. The only code involved is generated automatically when you've built the game, and you simply copy and paste it into your website or app. You can also run it as a pop-up or a standalone landing page. If it's your first time on [the platform](https://scratcher.io/blog/revolutionise-your-marketing-with-scratchers-interactive-platform), you can build one in a few hours. It also connects easily to the rest of your marketing stack, such as your CRM, CDP or email platform. ## How to Set Up a Product Match Campaign in Scratcher If you don't have an account yet, you can register and [start a 14-day free trial](https://platform.scratcher.io/en/register). If you already have an account, [log in here](https://platform.scratcher.io/login). ### 1. Setup - **Choose the format:** Select the format in the Scratcher campaign editor. - **Campaign language:** Select the language for your campaign. - **Campaign flow:** Decide whether participants need to register. - **Participation limits:** Set how many times each person can take part. We recommend always keeping this on. ### 2. Prizes Unlike a typical competition, this format is mainly about guided selling. Even so, a good incentive in exchange for [first-party data](https://scratcher.io/blog/zero-party-vs-first-party-data) is still a good idea. **Create rewards:** Set up prizes, prize draws and consolation prizes. Discounts are always welcome and tend to have higher redemption rates. Learn more about [prize management](https://scratcher.io/platform/prizes) to help with this step. ### 3. Design - **Templates and branding:** Start from a ready-made template or add your own brand kit. - **Drag and drop:** Add videos, social sharing buttons, logos, images, scoreboards and more in the [editor](https://scratcher.io/platform/editor). ### 4. Preview on Every Device Check how your campaign looks on desktop, tablet and mobile. ### 5. Email Notifications Decide whether to send notifications from Scratcher or through your own tool, such as Mailchimp or ActiveCampaign. ### 6. Campaign Period Set the start and end dates, or run the campaign as always-on. ### 7. Integrations Choose where participant data should go. Scratcher [integrates](https://scratcher.io/platform/integrations) with tools such as HubSpot, Klaviyo, Salesforce and Shopify, plus thousands more via Zapier. ### 8. Tracking Collect data in Google Analytics, Google Tag Manager or Meta. ### 9. Activate Your Campaign Launch your campaign across owned and paid media, and go through the campaign checklist before you do. Read more about the [activation phase](https://scratcher.io/blog/best-practices-for-gamification-marketing-campaign-activation). ## Start Matching Customers with the Right Products Follow these steps and you'll have a campaign that gives tailored product recommendations, engages your audience and feeds valuable insight back into your marketing. For inspiration, browse our [templates](https://scratcher.io/templates) and adapt one to your own range. Henrik Lund Co-founder, Scratcher Henrik Lund co-founded Scratcher in Copenhagen in 2017 and has helped brands build interactive campaigns ever since. Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. 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