Gamification & Omnichannel Marketing
We are constantly on the move between the physical and digital worlds: we pop into the closest shop to see what’s on offer. We give our emails in-store for points and discount codes. We see curated ads on Facebook and Instagram. We compare products and services online before taking the jump.
Omnichannel marketing is a strategy that takes advantage of these intertwined worlds. By carrying out campaigns across channels–both physical and digital–it aims to create an interconnected and consistent brand experience. It is customer-focused, relying on data compiled from these different channels to create a curated customer journey, and considers where and how each piece of content will be received by customers to move them down the funnel.
With this in mind, consider your own brand’s customer journey–which channels are your audience using? How are they moving between these channels? Which touchpoints are key for your business? How do these touchpoints play a role in your marketing strategy?