Content Marketing Specialist at Scratcher
Easter is just around the corner and it’s time to make the most of these festive spring days! No matter your industry, the changing season is the perfect opportunity to generate excitement and create a memorable experience for your customers.
Grab your audience’s attention with seasonal games, quizzes, and challenges across all of your marketing channels. From quizzes about local traditions to chances for a spring home makeover, we’re sharing some sweet gamification inspiration in this blog! By using elements of fun, competition, and rewards into your brand’s strategy, you can engage your audience, drive sales, and strengthen brand loyalty.
Tips for getting into the spirit
NorgesEnergi is one of Norway’s largest electricity companies. Their seasonal Quiz combined questions about Norwegian Easter traditions with helpful power saving tips for a chance to win a range of prizes, including one month of free electricity! Knowledge testing competition + enticing prizes = a winning conversion combination!
From product education to employee surveys (and everything in between!), the Quiz game is a flexible format that can create unique interactive experiences to gather valuable insights into your audiences’ preferences and behaviour.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
AffaldPlus is a joint municipal waste company set up to ensure the best waste treatment for its municipalities. For their Easter campaign, they used the Memory Game to educate and test their audience’s knowledge. Visitors entered their contact information and matched materials with the best waste sorting option–for example, your old bike is destined for metal waste.
The Memory Game is a fun and challenging game format that gives you an interactive opportunity to highlight your brand, educate your audience, and gather permissions.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
For their Easter campaign, online furniture retailer BOBO chose the classic Drop game format to generate leads and increase their revenue. Visitors entered their name and email, caught the falling furniture, and were entered to win a 140€ gift card!
By creating a memorable experience for each visitor, your brand will stand out from the crowd. Offering a chance to win a small reward or discount upfront is a great way to get visitors engaged with your brand right from the start.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
Elkjøp, better known as Elgiganten outside of Norway, is the largest consumer electronics retailer in the Nordics. They incentivised their customer journey and activated their audience with a seasonal, Easter-themed Mystery Box (or rather, Mystery Egg).
For this game format, visitors enter their contact information, choose a box, and hopefully select the one with a prize–it’s low stakes with high rewards. People love to win and Elkjøp offered a range of enticing prizes, including a smartphone, vacuum, speakers, and even a washing machine!
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
Sinatur Hotel & Conference, a Danish boutique hotel brand, focuses their efforts on lead generation with the classic Scratchcard, a high converting game format with instant rewards. Gamifying lead generation creates a value-adding experience out of an otherwise dull process.
To participate in Sinatur’s Easter campaign, visitors enter their contact information and scratch to reveal three icons of the same kind. The prize? A weekend experience for two at one of their unique locations.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Easter is just around the corner and it’s time to make the most of these festive spring days! From lead generation to data enrichment, we’re sharing some sweet gamification inspiration that will help you reach your goals.
Stephanie Dean Content Marketing Specialist at Scratcher Whether you call it livestream shopping, social shopping, or streamable shopping, in recent years, live shopping has reemerged
Stephanie Dean Content Marketing Specialist at Scratcher Marketing strategies can be sorted into two categories: campaign-style and always-on. As its name suggests, the campaign-style strategy
Christian Sophus Ehlers Independent consultant. Helps NGOs, associations, and membership organisations get more supporters and members. For most non-governmental organisations (NGOs), fundraising organisations, and membership
Content Marketing Specialist at Scratcher
Whether you call it livestream shopping, social shopping, or streamable shopping, in recent years, live shopping has reemerged to change the game for businesses all over the world. The combination of live streaming, social media, and e-commerce strikes a chord across the board, from the tech-savvy members of Gen Z to nostalgic millennials and Gen X.
Though similar to the TV shopping networks popular in the 80s and 90s, today’s revival of live shopping has the added advantages of 1) being more widely accessible across any device with internet access and 2) offering instantaneous, direct-to-customer sales opportunities.
With live shopping, you can host sales events in real-time and show off your products in a more interactive and personal way. Incorporating gamification adds a rewarding element that makes the experience more fun and engaging. Together, live shopping and gamification can help boost sales and build a loyal customer base.
POWER, the Nordics’ electronics giant, is leading the way with their interactive live shopping strategy.
Livestreaming from their own website and social media channels, POWER presents a selection of products and gives viewers a chance to spin the Wheel of Fortune and win. Physical gamification meets digital gamification: by commenting “I participate” in the livestream chat, viewers are entered into a draw to be selected for a live, in-studio spin and, at the same time, receive a link to spin the wheel digitally with Scratcher.
The results are clear–with high engagement and a conversion rate of more than 40%, POWER’s interactive and personable approach sets them apart from similar brands using traditional marketing strategies.
LIVE SHOPPING EVENTS
High engagement from their target audience
UNIQUE VIEWERS
The average number of unique viewers that have watched the live shopping events
CONVERSION RATE
From interested viewers to buying customers
Gamification works best when it involves the audience and encourages them to participate. During a live shopping event, use interactive elements–for example, quizzes, polls, or skill testing challenges–that viewers can engage with and win prizes.
Interactive marketing is more effective when it offers visitors unique rewards and incentives for their participation. Consider offering discounts, special offers, or other rewards to viewers who participate and engage during your live shopping event.
Live shopping and gamification should work together to entertain and generate excitement for your audience. Incorporate elements of surprise, such as hidden challenges or mystery prizes, to keep viewers engaged and coming back for more.
Gamification is often more engaging when it involves social elements–we know that people love to compete with their friends! During a live shopping event, incorporate social features, like leaderboards or team challenges, to encourage your audience to share the event and spark some competitiveness.
Use gamification to help drive specific business objectives, such as increased sales or customer engagement. To ensure that your gamification efforts are effective, measure and analyse the results of your event and use this data to improve future events.
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Stephanie Dean Content Marketing Specialist at Scratcher Is 2023 the year you take your marketing to the next level? Gamification may be the answer! It’s
Stephanie Dean Content Marketing Specialist at Scratcher Love is in the air! With Valentine’s Day fast approaching, brands are looking for ways to stand out
Casper Christiansen CEO at Scratcher Event management platform Agorify recently sat down with Scratcher’s own CEO, Casper Christiansen, as he shared the benefits of gamification
Rasmus Mogenstrup Paid Social Director at PL & Partners Back with more lead generation insights! We sat down with Rasmus Mogenstrup, Paid Social Director at
Content Marketing Specialist at Scratcher
Marketing strategies can be sorted into two categories: campaign-style and always-on. As its name suggests, the campaign-style strategy releases one-off campaigns, usually aiming to maximise profits during seasonal events–Valentine’s Day, Easter, Black Week, Christmas, and the like.
Always-on marketing, on the other hand, is the opposite. With this strategy, you’re making a commitment to consistently connect with your audience. Rather than focusing on single events, always-on spreads the love all year round! And it’s not just about making a profit–it’s also about creating brand awareness and reaching your brand’s non-financial goals.
Always-on marketing–as its name suggests–is constantly running. One of the advantages to this is that you don’t lose out on conversions that may be neglected during off season periods.
This is because you have the opportunity to assess and optimise your campaigns in a way that shorter, single promotions don’t offer. We know that for performance results to reveal themselves, our systems need adequate time to gather data. With always-on, a larger data pool of incoming traffic can reveal areas that need improvement, which you can quickly and efficiently update.
Simply put, while campaign strategies can use their results to evaluate long term strategies and provide a reference for future use, always-on results can be used immediately to improve itself.
Our suggestion: add gamification to your always-on strategy and take things to the next level! In this case, we move away from reward or discount focused game formats and, instead, think of evergreen formats that can help you understand your audience’s needs and preferences better. For example, a personality test can be used to enrich your audience data and identify which products are the best match for specific customers.
With more targeted data, gamified always-on campaigns are a strategic and engaging way to keep your audience interested and coming back for more.
And, you can implement always-on gamification together with single campaigns! The best strategy is to combine campaign-based and always-on initiatives to optimise your marketing efforts and increase reach, engage audiences, retain loyal customers, and boost sales across the board.
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Stephanie Dean Content Marketing Specialist at Scratcher Strengthen your outreach, education, and fundraising strategies with interactive experiences While it may be more well known for
Stephanie Dean Content Marketing Specialist at Scratcher We are constantly on the move between the physical and digital worlds: we pop into the closest shop
Stephanie Dean Content Marketing Specialist at Scratcher Remember when games like Farmville, Candy Crush, or even more recently, Wordle took over the internet? This type
Rasmus Mogenstrup Paid Social Director at PL & Partners We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners,
Independent consultant. Helps NGOs, associations, and membership organisations get more supporters and members.
For most non-governmental organisations (NGOs), fundraising organisations, and membership organisations, gamification marketing is a superior marketing channel. However, organisations should market their gamification far more widely than is currently the case–and they should work far more strategically for data enrichment through gamification.
Gamification marketing has been gaining ground among NGOs and membership organisations in recent years. Games, tests, quizzes, and the like have proven to be an extremely effective method of creating engagement–and commercially for generating leads–among humanitarian, disease-fighting, animal, environmental, and many other types of associations, NGOs, and interest groups.
I know this because I’ve been a part of it since the beginning.
Efficient gamification marketing can help increase awareness of an organisation or NGO and knowledge of its purpose. For example, you can create a game where the player has to solve tasks related to the organisation’s purpose, such as learning about environmental protection or helping poor children. This can help increase interest and understanding of the organisation or NGO, which can lead to more support and members.
As humans, we love games. We love competitions. It is simply deeply ingrained in the human brain and in our psychology as human beings. And the benefits of gamification marketing for NGOs and membership organisations are almost limitless:
With gamification, NGOs can simply create more interaction with their supporters and activate psychological responses that move into neuromarketing and are a near-perfect match for those organisations that work for a cause that evokes strong emotions among their audience.
All of this is nothing new to most fundraising organisations, membership organisations, and NGOs. For years, they have turned to gamification when they needed leads to further upgrade membership or long-term support. Typically, with gamification as an element of a 2-step campaign, they have marketed primarily on Facebook, using this simple approach:
As mentioned in the example above, gamification marketing by NGOs and membership organisations has primarily been used in combination with Facebook as a central marketing channel–and generally with overwhelmingly positive results.
However, in recent years, cracks have appeared in the perfect picture.
This is the case for several of the NGOs and membership organisations I advise. Facebook’s algorithm has become less effective. Today, more views are needed to create a donation or a gamification sign-up, which overall means that it will be more expensive, especially compared to before.
The small- and medium-sized NGOs and fundraising organisations that have Facebook as their primary sales channel for their gamification have found it more difficult. Despite this, gamification marketing continues to deliver better results than other types of actions.
On the other hand, the challenges are less for large NGOs and organisations. These are organisations that already have large datasets to work with when doing digital gamification marketing.
Based on this, my advice to all NGOs and membership organisations, no matter the size:
Stop ONLY using Facebook for marketing your gamification. Be creative. Experiment with more channels. Pinterest, TikTok, and Snapchat all have CPM rates that are significantly lower than Facebook’s.
With the same budget, you have an opportunity to achieve significantly more views of your game, test, or quiz and can thus improve your results. Or, what about marketing your game through major national media? When NGOs and membership organisations use multiple, different, and alternative channels to promote their gamification, they also gain another significant advantage that cannot be underestimated:
They reach users other than the known Facebook segments. Already-known users are a major problem for some of the big NGOs: they often reach the same people on Facebook and are challenged by repeatedly generating the same leads in their gamification campaigns.
Not to mention the changes that have taken place on Facebook–ie. the battle between Apple and Facebook and the famous and infamous iOS update–many NGOs and membership organisations have seen a dramatic drop in their gamification performance with Facebook as a marketing channel.
I also see an unbelievable number of NGOs and membership organisations that do not work with gamification to enrich data about their supporters and members. In many cases, they lack valuable knowledge about their audience. This can be anything from email, phone number, preferences, donation considerations, needs, communication wishes, demographics, etc. By working systematically with gamification, membership organisations can collect more data from their own members and existing supporters.
The right gamification set-up for enriching the data of existing members can help NGOs and membership organisations retain, upgrade, and maximise the value of their current donors–and thus move their supporters and members forward in their donation journey with them. With increasing consumer uncertainty in relation to data collection from third parties, I cannot emphasise enough how important it is for an NGO or membership organisation to collect and thus “own” data about its members and supporters.
You might be thinking: why is data so important for NGOs and membership organisations?
My clear experience is that their supporters and members have high expectations of them. They expect that the organisations they support can anticipate their needs and wants. That they know who they are and why the individual supports them. And, for that reason, it is absolutely crucial that NGOs and membership organisations know their preferences. It can thus make it easier to both target their messages to the individual and gather insights about their donor preferences.
Data are insights and knowledge that can help NGOs and membership organisations make informed decisions in the long term. The best organisations that I help actively use data collected with gamification to communicate tailored messages that reactivate supporters and members who are inactive–and thus at risk of churning.
As you may know, the cheapest way to acquire members and supporters is to retain those you already have–and gamification marketing can help with that.
Christian Sophus Ehlers is an independent consultant for leading fundraising non-profits and member organisations in Denmark. In particular, he advises organisations that want more members, donations, or digital actions for the cause they are fighting for.
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Stephanie Dean Content Marketing Specialist at Scratcher Q4 is commonly associated with increased consumer spending, as it aligns with the holiday season. It’s a time
Stephanie Dean Content Marketing Specialist at Scratcher First-party data is the data collected by businesses directly from their audience, customers, and prospects. A simple opt-in
Stephanie Dean Content Marketing Specialist at Scratcher Pre-event marketing is a great way to get your brand in front of customers before an event. Implementing
Stephanie Dean Content Marketing Specialist at Scratcher Gamification marketing allows you to collect data about your customers’ favourites and general product preferences in an entertaining
Content Marketing Specialist at Scratcher
Is 2023 the year you take your marketing to the next level? Gamification may be the answer!
It’s a win-win for both you and your audience. By adding interactive elements to your campaigns, you can motivate leads to take action, share valuable first-party data, and make purchases, all while having fun and feeling rewarded for their participation.
In this blog, we’re sharing our top 5 techniques for succeeding with gamification in 2023. Whether you’re using email marketing, social media, or another channel, gamification can work for your brand and help you achieve your goals.
Personalisation has become an increasingly important aspect of gamification marketing. By using data including user demographics, behaviour, and feedback, your brand can create tailored campaigns for each individual user’s unique interests and preferences. This makes campaigns more engaging and effective at keeping customers coming back for more!
Social integration is another key for success. With social features like leaderboards and challenges that can be shared on social media, your business can increase the reach and impact of its campaigns. And, this is highly effective at driving user engagement–people love to compete with friends and family and show off their achievements to a larger audience!
Real-time feedback is a must for keeping users engaged and motivated during a campaign. By giving users immediate feedback on their progress and performance through notifications, progress bars, and other visual aids, you can help keep them focused and on track to achieve their goals–as well as your own!
Who doesn’t love an incentive? Incentives and rewards are a highly effective way to drive engagement and encourage visitors to keep playing–think gathering points or achieving milestones to reach a certain goal. These incentives can include discounts, access to exclusive content, or other perks that are relevant to your target audience.
Finally, a multi-channel approach gives your brand the opportunity to create an interconnected and consistent brand experience. By using multiple channels such as mobile apps, social media, and email, you can reach a wider audience and increase engagement. This is especially effective when combined with other gamification tactics such as personalisation and social integration, as you can connect with users across platforms and devices.
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers in 2023, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Stephanie Dean Content Marketing Specialist at Scratcher It has never been as easy or inexpensive to travel as it is today, with a dream destination
Stephanie Dean Content Marketing Specialist at Scratcher Gamification marketing has been widely used within the retail and hospitality industries, but what about market sectors with
Stephanie Dean Content Marketing Specialist at Scratcher With the digitalisation of the fashion industry, the importance of social media campaigns, influencer marketing, digital clothing experiments,
Stephanie Dean Content Marketing Specialist at Scratcher Gamification marketing has revolutionised the way we plan events and measure their success. It increases audience engagement and
Content Marketing Specialist at Scratcher
Love is in the air! With Valentine’s Day fast approaching, brands are looking for ways to stand out amongst the competition and capture their audience’s attention. By adding elements of play, competition, and rewards to your marketing this year, you can create a truly memorable experience for your customers.
The best part?
Gamification campaigns can be tailored to fit any stage of the customer journey, letting you create a cohesive and consistent brand experience. Whether you’re looking to increase website traffic, boost sales or simply foster customer loyalty, gamification has something to offer.
With the right strategy and execution, you can take your marketing game to the next level this Valentine’s Day.
Tips for success
Juul’s vin og spiritus is one of the Nordics’ largest retailers of quality wine and spirits. For their Valentine’s Day campaign, they used the Spin game format to celebrate love and test their customer’s luck! Visitors entered their names and email for a chance to spin and win a selection of seasonal prizes.
With an immediate result for visitors, this game format is highly converting and can be used throughout your marketing funnel to engage your audience, highlight products, or share unique offers.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
Brogaarden is an animal nutrition company with over 130 years of history. They chose to use two game formats–the Pop-up and the Mystery Box–for their Valentine’s campaign, leading visitors from their homepage to a game focused on lead generation.
Mystery Box, their main game format, asks participants to enter their contact information, choose a box, and hopefully pick the one with a prize. In Brogaarden’s case, they offered a gift card worth 80€ as well as a consolation prize for free shipping–a winning combination that converts!
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
Velkommen uses gamification to show some love for their long-time customers during Valentine’s season. For their loyalty program, KlubVelkommen, the energy supplier offered the chance to spin the Wheel of Fortune and be entered into a raffle to win the iconic Kay Bojesen turtle doves.
In order to participate, visitors first had to provide their name, email, and telephone number–information that allowed Velkommen to collect new and enrich existing customer data to create personalised communication in the future.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Stephanie Dean Content Marketing Specialist at Scratcher Regardless of many believing the pandemic would cause the end of in-store shopping as we know it, retailers
CEO at Scratcher
Event management platform Agorify recently sat down with Scratcher’s own CEO, Casper Christiansen, as he shared the benefits of gamification in the marketing funnel, how it can improve event experiences, and other fantastic insights.
Gamification is the process of using gaming concepts in a non-gaming context in order to make a certain activity more fun and engaging for its participants. Nowadays, gamification is applied in many different industries as it is considered to be one of the best ways to increase a positive experience and enhance loyalty among the target audience.
Casper Christiansen: Each stage of the marketing funnel can see benefits from gamification. It’s all about creating a memorable experience and offering your audience an incentive to move them along in their customer journey.
For the top of your funnel, interactive experiences can be used to develop awareness and generate leads. Straight-forward games like the Wheel of Fortune or Scratchcard are recognizable and engaging, allowing you to increase reach and seamlessly develop your marketing list. Mid-funnel is all about data enrichment. Here, gamification can be used to familiarise your audience with your brand and its products think games that develop brand knowledge or ask visitors about their buyer personalities while you delve deeper and gather visitor demographics and individual preferences.
At the bottom of your funnel, create highly targeted, interactive campaigns with personalized messages. Games that increase conversions like My Favourites or Quiz help you nurture visitors and highlight known preferences, aiming to move them forward in their journey.
Casper Christiansen: We often say that gamification marketing builds on the power of karma when people receive something (a prize, discount code, or reward points), they feel obligated to return the favour (a name, email, or phone number). It offers a memorable and engaging experience in return for valuable customer information.
Gamification drives results by using interactive elements and theories based on design, psychology, and behavioural economics to attract and retain customers. Because of its fun and engaging nature, gamification also helps to increase the positive impression your audience has of your business. This ultimately has an influence on customer behaviour and leads to increased reach, engaged target audiences, boosted sales, and loyal customers.
Casper Christiansen: I believe the future of gamification marketing will continue to evolve and become more personalized and integrated into daily life. Companies will use gamification techniques to create engaging and immersive experiences for their customers and will utilize data and technology to tailor the experiences to individual users.
We’re seeing a boom in gamification being used across industries and we’re thrilled to be at the forefront! It will likely become more widespread and prevalent in a range of sectors, from retail and e-commerce to healthcare and education. Ultimately, the goal of gamification marketing will be to create lasting and meaningful connections with customers and drive business growth.
Casper Christiansen: Gamification is a fantastic way to get your participants to fully engage with your event both in person or online. By adding an element of fun and competition to an event, gamification can make the event experience more enjoyable and memorable for attendees, and can also help drive engagement and participation.
Rewards are incredibly motivating! Almost everyone has a competitive side. Set up a physical wheel of fortune or a digital game linked to a QR code and create fun, interactive challenges at any stage of your event to reward your attendees for their engagement. This is also a great way to track visitor behaviours and gather insights on which aspects are most successful, helping you develop future events.
Casper Christiansen: I think the best thing about gamification is that it can be added to the marketing strategy of any company, regardless of its size or industry! One way to determine if a business should use gamification marketing is to assess the goals and objectives of the company and determine if gamification can help achieve them. For example, if the business wants to increase customer engagement and loyalty, interactive campaigns can be used to create fun and engaging experiences for customers.
Additionally, it’s important to consider the target audience of the business and whether gamification marketing will be appealing to them. If the target audience is typically drawn to games and competition, it may be a good fit.
It’s also important to evaluate the resources and budget available for implementing gamification marketing, as well as the potential return on investment. If the potential benefits outweigh the costs, gamification marketing may be a worthwhile strategy for the business.
Agorify is an all-in-one event management platform that aims to revolutionise the event tech industry. They pride themselves on being a True-Hybrid platform where event organisers can manage every aspect of their event regardless of whether it is an onsite, online, or hybrid event.
Their solutions include, but are not limited to, registration and ticketing, native-live streaming, simulated streaming, virtual round tables, breakout rooms, app badge scanning, self-check-in and badge printing, and digital agenda.
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Paid Social Director at PL & Partners
Back with more lead generation insights! We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners, to talk about the best approach to convert interested leads into loyal customers.
PL & Partners takes a strategic and holistic approach to gamification, social media strategy, and online business development.
They create daily results for both C20 and start-ups and have, among others, helped Novo Nordisk, Sony Music, Illum Bolighus, Meyers, and Politiken to establish a strategic presence on Facebook and turn the advertising platform into a major revenue channel.
PL & Partners are technical experts in advertising on Facebook and Instagram, but their execution is always based on an in-depth analysis of existing data, where they start from overall business goals and marketing mix.
You’ve collected a lot of leads. Now, they need to be converted into customers. But, how exactly do you do that?
The most important thing when working with lead generation is what you do with your leads after they have come in. Here are 3 steps you need to go through in order to convert your leads into paying customers.
When working with lead generation, it is especially important to recognise:
Just because a potential customer has come in as a lead, doesn’t necessarily mean they are ready to convert right away. Yes, it’s obvious, but it’s a really important point to keep in mind.
Your leads should always (!) be warmed up before you can start pushing a purchase to them. How much they need to be warmed up depends on what kind of lead campaign they came through.
And that’s where your email marketing comes into play.
Here’s how:
Now your leads are well warmed up–they know something about your brand and you have matured their interest. They “just” need to be pushed over the line.
When you need to get your leads to make their first purchase, you can use a number of different channels. These different channels can do very different things, so feel free to use several.
Here’s how:
This is actually the most important part! If you want to succeed with your lead generation and post-lead activities, you need to track and evaluate your leads and results.
Here’s how:
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Content Marketing Specialist at Scratcher
While it may be more well known for offering discounts and prizes in the B2B and B2C sectors, gamification marketing can be applied to a range of tasks and strategies for NGOs and the non-profit sector.
Think of the possibilities: add an interactive component to an outreach program to reach new audiences and reactivate existing ones. Share knowledge-testing quizzes to educate and encourage community discussion. Develop engaging fundraising opportunities and inspire friendly competition.
With interactive experiences, NGOs can activate their audience in a memorable and meaningful way. Gamification builds on the power of reciprocity–building a bond of mutual trust between an organisation and its audience–and offers visitors a fun way to get involved while carrying out a good deed.
World Wide Fund for Nature (WWF), the international NGO for wilderness conservation, added gamification to their advocacy activities with great success.
For their South Africa division, WWF used the quiz format to test visitors’ knowledge on the impact of the fashion industry on nature. Visitors could leave their email address to receive a discount voucher and, at the same time, be entered into a draw to win WWF apparel.
The goal was twofold: to educate visitors and generate new leads for future outreach. WWF encouraged visitors to engage directly with the brand via hints on their webpage (in turn, reiterating their message) and activated their audience to share their personal information by offering an incentive.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to contributors
Never underestimate the power of competition. Gamification offers an incentive to participate in challenges, reach new levels, and see the impact of previous donations, increasing audience engagement and helping you achieve your NGOs goals.
Inspire your audience to take action! Gamification is the perfect way to educate your audience and build your community. These engaging experiences help to familiarise visitors with your brand and its message, creating a positive association and stronger recall for future interactions.
Interactive experiences are an engaging and memorable way to build trust and strengthen the emotional connection your audience has with your brand. With greater trust, your audience will want to continue carrying out good deeds–donating to your cause, supporting key petitions, or sharing knowledge with others.
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
Content Marketing Specialist at Scratcher
We are constantly on the move between the physical and digital worlds: we pop into the closest shop to see what’s on offer. We give our emails in-store for points and discount codes. We see curated ads on Facebook and Instagram. We compare products and services online before taking the jump.
Omnichannel marketing is a strategy that takes advantage of these intertwined worlds. By carrying out campaigns across channels–both physical and digital–it aims to create an interconnected and consistent brand experience. It is customer-focused, relying on data compiled from these different channels to create a curated customer journey, and considers where and how each piece of content will be received by customers to move them down the funnel.
With this in mind, consider your own brand’s customer journey–which channels are