Traditional lead generation methods, like sign-up forms and surveys, may not always be enough to capture the attention of potential customers. But, what if you make the process interactive and engaging?

A reward in exchange for a name and email, a discount code for a phone number and demographic. With engaging content and the power of reciprocity, you can turn idle prospects into activated leads. It’s a win-win situation for both you and your customers!

To convert at a high rate, lead generation must give more than it takes. It’s crucial to make your approach relevant, entertaining, and rewarding for your target audience. By doing so, you’ll be able to capture valuable customer information in exchange for an enjoyable experience that encourages visitors to engage with your brand.

Tips for success

1. Set clear goals – design a game that aligns with your KPIs
2. Make it relevant – consider your target audience and their interests
3. Incentivise the journey – motivate visitors with a prize or discount code to keep them motivated and engaged

Easter is just around the corner and it’s time to make the most of these festive spring days! No matter your industry, the changing season is the perfect opportunity to generate excitement and create a memorable experience for your customers.

Grab your audience’s attention with seasonal games, quizzes, and challenges across all of your marketing channels. From quizzes about local traditions to chances for a spring home makeover, we’re sharing some sweet gamification inspiration in this blog! By using elements of fun, competition, and rewards into your brand’s strategy, you can engage your audience, drive sales, and strengthen brand loyalty.

Tips for getting into the spirit

1. Lean into the theme – when else can you use bunnies and colourful eggs in your marketing content?
2. Don’t forget about rewards – incentives keep customers motivated and engaged
3. Make it social – encourage your audience to share their results and spread the word about your brand

Whether you call it livestream shopping, social shopping, or streamable shopping, in recent years, live shopping has reemerged to change the game for businesses all over the world. The combination of live streaming, social media, and e-commerce strikes a chord across the board, from the tech-savvy members of Gen Z to nostalgic millennials and Gen X.

Though similar to the TV shopping networks popular in the 80s and 90s, today’s revival of live shopping has the added advantages of 1) being more widely accessible across any device with internet access and 2) offering instantaneous, direct-to-customer sales opportunities.

With live shopping, you can host sales events in real-time and show off your products in a more interactive and personal way. Incorporating gamification adds a rewarding element that makes the experience more fun and engaging. Together, live shopping and gamification can help boost sales and build a loyal customer base.

Marketing strategies can be sorted into two categories: campaign-style and always-on. As its name suggests, the campaign-style strategy releases one-off campaigns, usually aiming to maximise profits during seasonal events–Valentine’s Day, Easter, Black Week, Christmas, and the like.

Always-on marketing, on the other hand, is the opposite. With this strategy, you’re making a commitment to consistently connect with your audience. Rather than focusing on single events, always-on spreads the love all year round! And it’s not just about making a profit–it’s also about creating brand awareness and reaching your brand’s non-financial goals.

For most non-governmental organisations (NGOs), fundraising organisations, and membership organisations, gamification marketing is a superior marketing channel. However, organisations should market their gamification far more widely than is currently the case–and they should work far more strategically for data enrichment through gamification.

Gamification marketing has been gaining ground among NGOs and membership organisations in recent years. Games, tests, quizzes, and the like have proven to be an extremely effective method of creating engagement–and commercially for generating leads–among humanitarian, disease-fighting, animal, environmental, and many other types of associations, NGOs, and interest groups.

I know this because I’ve been a part of it since the beginning.

Efficient gamification marketing can help increase awareness of an organisation or NGO and knowledge of its purpose. For example, you can create a game where the player has to solve tasks related to the organisation’s purpose, such as learning about environmental protection or helping poor children. This can help increase interest and understanding of the organisation or NGO, which can lead to more support and members.

Is 2023 the year you take your marketing to the next level? Gamification may be the answer!

It’s a win-win for both you and your audience. By adding interactive elements to your campaigns, you can motivate leads to take action, share valuable first-party data, and make purchases, all while having fun and feeling rewarded for their participation.

In this blog, we’re sharing our top 5 techniques for succeeding with gamification in 2023. Whether you’re using email marketing, social media, or another channel, gamification can work for your brand and help you achieve your goals.