Ali Aoun

Marketing Lead

Gamification & Omnichannel Marketing

We are constantly on the move between the physical and digital worlds: we pop into the closest shop to see what’s on offer. We give our emails in-store for points and discount codes. We see curated ads on Facebook and Instagram. We compare products and services online before taking the jump.

Omnichannel marketing is a strategy that takes advantage of these intertwined worlds. By carrying out campaigns across channels–both physical and digital–it aims to create an interconnected and consistent brand experience. It is customer-focused, relying on data compiled from these different channels to create a curated customer journey, and considers where and how each piece of content will be received by customers to move them down the funnel.

With this in mind, consider your own brand’s customer journey–which channels are your audience using? How are they moving between these channels? Which touchpoints are key for your business? How do these touchpoints play a role in your marketing strategy?

Omnichannel gamification

Creating a consistent experience across channels

We know that customers have high expectations for each business they associate with. They expect a level of service that anticipates their needs and leaves them with an enjoyable experience. On the brand side, positive associations and memorable experiences allow you to activate your audience, motivating them to continue their interactions with your business.

From the visuals to the messaging, omnichannel marketing aims to create a seamless experience regardless of where a customer is engaging. For example, a customer may start their engagement with your brand on their phone, saving their favourites or filling their cart. They move to their laptop and receive retargeted ads which remind them of the products they were interested in. After a purchase–either in-store or online–they receive an email with a discount offer for future use.

The goal? An enhanced, customer-focused experience that leads your target audience down the marketing funnel, allowing you to collect essential first-party data and increase conversions. Think about it: the more your customer engages with your brand, the greater the opportunity to build trust and develop familiarity, drive purchases, and inspire continued loyalty.

Add gamification to your omnichannel strategy

Gamification can – and should – be an essential part of your customer journey – we’ve even recently talked about how it can be implemented at every stage. In an omnichannel marketing strategy, gamification gives you the opportunity to collect the first-party data necessary to create a seamless experience in a fun and interactive way–and it’s highly effective! In fact, interactive content is proven to increase user engagement by 48% and can boost website browsing time by up to 30%.

Using the power of interactive experiences, gamification gives your audience a fun and valuable experience in exchange for their willingness to share their data–an email, phone number, their demographics, purchase history, product preferences. It can be used at any point in your marketing funnel as well as both digitally and in-store, making each touchpoint of your audience’s experience memorable and beneficial to your brand.

Whether you’re collecting emails and demographic information with recognisable games like Wheel of Fortune and Mystery Box or using the Product Choose or Quiz formats to discover your customers’ brand knowledge and product preferences, gamification is an efficient and cost-effective way to deliver a more personalised experience for your audience. With each engaging touchpoint, this personalised strategy encourages them to interact further, make purchases, and share their experiences with others.

The key: continual data enrichment

It’s all about gathering and enriching your audience data. Data enrichment should be a continuous process for your business as consumer patterns and demographics evolve over time–products that one customer was interested in a year ago may not be relevant today.

First-party data is essential for an omnichannel strategy to succeed. With gamification, you can collect accurate and qualitative first-party data directly from the source in a way which provides value to both parties (a reward in exchange for personal information) and thus feels less intrusive. Enriching your data increases its relevance–the more accurate your audience data, the greater the chance that you can create tailored offers for each customer, increasing the opportunities for conversion.

What's Next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

Share Post:

More insights to gamification

3-Step Rocket

Rasmus Mogenstrup Paid Social Director at PL & Partners We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners,

Read More »

Ali Aoun

Marketing Lead

Get Ready to Play! – Why gamification marketing is the next step in your customer journey

Remember when games like Farmville, Candy Crush, or even more recently, Wordle took over the internet? This type of “can’t miss” media – with consistent engagement – is what gamification marketing strives for.

Humans like to be rewarded. We like to be challenged and accomplish goals.

From the science side of things, the instant gratification of a reward taps into the dopamine response of the brain, increasing a positive association with the medium that the reward has come from. Enjoyment and interest increase engagement – the ultimate key to building and maintaining relationships with customers and moving visitors toward the next step in their customer life cycle.

In a world full of constant marketing messages, gamification marketing actively attracts customers through interactive experiences that are not only fun, but also inspire them to continue engaging. Their engagement builds loyalty, increases opportunities for sales, and contributes to a strengthened brand identity.

From lead to loyal customer

By collecting relevant first-party data, gamification marketing allows you to learn more about and monitor your customer’s behaviours. For new, potential customers, interactive marketing generates leads and helps you determine the best approach for a successful conversion. In terms of existing customers, gamification increases your awareness of consumer demographics and interest patterns through data enrichment. From identifying potential customers to recognising areas that may need improvement, you can use these insights to analyse, track, and develop tailored offers for each and every visitor, leading to more conversions.

Every step in the customer journey can be improved through gamification. Whether it’s the lead who needs to learn more about the brand, the first time buyer who needs to be retained, or the long time loyalist who needs to be re-engaged, data collected through gamification marketing assists in developing a stronger customer journey.

Incentivise the customer journey

Collectible points, prizes, or other rewarding incentives encourage engagement on the customer’s behalf – again, we like to be rewarded. Their choice to continue engaging, to proactively choose to interact with your brand, differentiates gamification marketing from traditional marketing. It creates a lasting impression for both new and returning customers.

Lead generation & awareness

Entice new customers with engaging, interactive experiences. “What do I get out of this?” – by offering a reward in return for valuable consumer information, a bond of reciprocity emerges. A reward in exchange for a customer’s name and email lets you grow their brand awareness and add them to your marketing email list, moving them toward the next stage in their customer life cycle with future newsletters, discounts, and games.

Customer activation

Use games to motivate new and reactivate existing customers to move forward in their customer life cycle. Re-engage inactive customers and gain insight into the (changing) demographics and behaviours of your growing audience. Data collection through gamification marketing assists in updating the overview of your current and potential customers, leading to new ways to inspire engagement, purchases, and external recommendations.

Convert sales

Increase sales by creating an incentive to spend. Through introductory rewards, discount offers, or loyalty programs, visitors are motivated to return to your brand, attain new goals, and collect their “winnings” – plus more. Gamification works to strengthen customer (purchasing) intent through the creation of a captivating visitor experience and desire to complete a task or compete against other visitors. This consistent engagement leads to a reward for both customer (discount, new tier, entertainment) and business (sales, engagement, brand loyalty).

Brand loyalty

Inspire customers to keep coming back through unique rewards and loyalty programs. Strengthen your relationship with customers through gamification marketing – advent calendars, mystery boxes, exclusive offers – to reward their continued business with your brand, while creating an exciting, interactive experience. Goaled loyalty programs, for example, those with points or tiers, encourage customers to reach new goals and move to the next stage in their customer life cycle, driving customer behaviour for your benefit.

What's Next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

More insights to gamification

Rasmus Mogenstrup

Paid Social Director at PL & Partners

3-Step Rocket

We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners, to discuss how he makes the most of gamification on Paid Social. As a premium partner of Scratcher, Mogenstrup highlights how you can gain success with gamification on Paid Social.

PL & Partners takes a strategic and holistic approach to gamification, social media strategy, and online business development.

They create daily results for both C20 and start-ups and have, among others, helped Novo Nordisk, Sony Music, Illum Bolighus, Meyers, and Politiken to establish a strategic presence on Facebook and turn the advertising platform into a major revenue channel.

PL & Partners are technical experts in advertising on Facebook and Instagram, but their execution is always based on an in-depth analysis of existing data, where they start from overall business goals and marketing mix.

How to Succeed with Gamification on Paid Social

You may have created the best gamification campaign the world has ever seen, but if you can’t reach and capture your target audience’s attention, it doesn’t matter.

One of the places where you can activate your gamification campaigns is on Paid Social channels like Facebook, Instagram, TikTok and Snapchat. But there are many things that must be taken care of in order for you to realise the maximum potential of your campaigns.

Here is my 3-step guide on how to succeed with gamification on Paid Social:

STEP #1

Build the right campaign 🛠️

Should it generate leads, drive sales, or create greater awareness of your brand?

Make a decision from the start about the purpose behind your campaign, the target audience, and its place in the customer journey – and only after this can you start production and shape the format and concept of the campaign.

STEP #2

Plan the best activation 🥕

Facebook, Instagram, Snapchat, or maybe TikTok? Find the right channel(s) and also consider whether your campaign should be always-on or limited to a shorter period?

Then, of course, there is how you communicate the campaign! Find the best hook and the right carrot that makes it crystal clear to the target audience why they should click and convert. What’s in it for them?

STEP #3

Create attention grabbing content 🎯

Regardless of your choices in steps 1 and 2, you’re going to need some content for your ads that catches your target audience’s eye, piques their interest, and gets them to click.

It is not unusual that we see 2-4x better performance on our best pieces of content compared to those that are less strong – so, you also have to hit the right spot to get the most out of your campaign.

Content that converts

By following Rasmus Mogenstrup’s 3-step formula when planning your gamification campaigns, you can successfully decrease CPA and increase ROI on Paid Social.

The CPA results above are index numbers and compare two approaches to ad creatives. The campaign on the left is more successful and has an index of 100, while the other less successful campaign on the right has an index of 160.

What's Next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

More insights to gamification

Ali Aoun

Marketing Lead

Top 5 – Q4 Gamification Campaigns

Q4 is commonly associated with increased consumer spending, as it aligns with the holiday season. It’s a time filled with sales opportunities – not only for B2C businesses, but also for B2B enterprises.

Shopping during the holiday season is a common, albeit odd, practice. If we look at it from another perspective: your customers and business partners are more likely to make large unfinished purchases in the fourth quarter than any other time of the year.

Here are some Q4 dates worth remembering and planning for!
 
Halloween          31st      October
Singles day         11th      November
Black Friday        26th     November
Christmas Day    25th     December
New Year’s Day    1st       January

Plan ahead

Have you taken the time to map your Q4 marketing strategy yet?

If not, now is a good time to start. Q4 is known for being the most overwhelming, yet important sales quarter in any industry, which can (literally) make or break your entire fiscal year.

How to take advantage of Q4?

1. Invest in your top funnel activities

2. Test your offers ahead of time

3. Plan out your marketing calendar

It’s simple!

Implement gamification and follow the advice we provide all year round to optimise your marketing efforts – increasing customer activation, lead generation, and data enrichment.

And if you’re still unsure where to start, continue reading and get inspired by our customers!

Bonbon-Land Halloween

BonBon-Land is a Danish amusement park which implemented a Halloween Scratchcard where visitors provided their contact information to participate and try their luck to win free tickets to the park and more!

The company offered over 100 valuable prizes and all participants had to do was “Scratch & Win”.

This fun and simple game that people easily recognise was a great choice not only to increase customer loyalty, but also to grow brand awareness for Bonbon-Land.

0 +

MANY WINS

Over 100 rewards were won by the participants!​

0 +

LARGE POOL OF VISITORS

The campaign had a total of more than 11,000 participants

0 %

CONVERSION RATE

42% of landing page visitors participated in the Halloween Scratchcard game

Black Week with Deichmann

Deichmann is the largest footwear retailer in Europe. They implemented a Slot Machine campaign around Black Friday, where participants could win prizes including 1000 DKK gift cards, shoes, and bags. By simply filling out the signup form and giving the one-armed bandit a go, visitors participated in an instant win game.

An important addition to the campaign was consolation prizes for 10% discount codes – by implementing these, Deichmann ensured high commitment and interest in their campaign – and also substantially increased their revenue.

0 X

CONSOLATION PRIZES WERE A WIN

This could ultimately be seen in Deichmann’s revenue by tracking the redeemed discount codes.​

0 +

CUSTOMERS PARTICIPATED

A player only counts as one, no matter how many times they play the game​

0 %

CONVERSION RATE

64% of website visitors participated in the Slot Machine campaign​

POWER's Black Friday Lottery

POWER is an electronics retailer that operates 200 stores in Scandinavia. It’s a fashion-forward brand, which always wants to be one step ahead of the competition. During Black Friday, POWER implemented a Wheel of Fortune campaign where participants had the opportunity to win over 25 prizes including various electronics from phones to computers and game consoles!

In order to participate in the campaign, visitors first had to fill out a signup form and provide their contact information. This allowed POWER to collect more data about their customers, enabling them to personalise communication and also generate new leads!

0 +

EYE-CATCHING, VALUABLE PRIZES

25 prizes including various electronics from phones to computers!​

0 +

UNIQUE PARTICIPANTS

Out of over 190k visitors!​

0 %

CONVERSION RATE

27% Of all visitors who participated in the Wheel of Fortune!​

Christmas with The Body Shop

The Body Shop is a British cosmetics, skincare, and perfume company. They implemented a beautiful Wheel of Fortune campaign during advent, where participants had to spin the wheel to find out if they won.

Visitors to The Body Shop’s website were asked to fill out a form in order to participate in their campaign. The form collected contact information, which allowed the company to generate leads for their email marketing campaigns as well as learn more about their customers.

0 +

MANY WINS

Over 2800 rewards were won by the participants!

0 +

UNIQUE PARTICIPANTS

A player only counts as one, no matter how many times they play the game!

0 %

CONVERSION RATE

Of all visitors who participated in the advent campaign!

Telmore Advent Campaigns

Telmore is the largest mobile virtual network operator in Denmark. For their holiday marketing strategy, they implemented a new Personality Test campaign every week of advent, where participants had to answer different questions about Christmas correctly in order to be entered into a draw for that week’s prize.

To join the campaign, visitors filled out a form and provided their contact information. Telmore used this contact information and the answers from the personality test to enrich data about their customers for future marketing purposes.

0 +

VALUABLE PRIZES

Telmore offered participants the opportunity to win an iPhone 13, AirPods, & speaker – every week!​

0 +

UNIQUE LEADS 

Out of over 140k visitors! A player only counts as one, no matter how many times they play the game!

0 %

CONVERSION RATE

A staggering 85% of all landing page visitors participated in the personality test!​

What's Next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

More insights to gamification

Ali Aoun

Marketing Lead

Gamification & Data Collection

First-party data is the data collected by businesses directly from their audience, customers, and prospects. A simple opt-in form allows you to collect and process their data!

Big data analytics can be a confusing task. Ask any business and the answer is, “Yes, we’re doing it.”

But when you look closer, very few companies actually have systems that are collecting real data from their customers and how they’re interacting with them online. Having access to more data doesn’t mean anything without activating the right data.

Collecting your own data is time-consuming, expensive, and manually intensive, but, if you do it right, it can be truly invaluable.

Why is first-party data so important?

Your marketing efforts can only be as targeted as the data they rely on.

First-party data is the information you collect directly from your audience or customers. This can be information such as: name, email address, country of origin, etc. It also includes any information that the visitor gives you through behaviours, actions, or interests demonstrated across your website or app, data that you have in your CRM, and subscription data.

This data can help your brand deliver a more personalised experience for your customers and can be obtained cost-effectively through the use of gamification! It is collected directly from the source, which means the results are accurate, qualitative, and relevant to your business.

The digital advertising business is highly competitive, pushing advertisers to increase their efforts to break out of the pack with more accurate and qualitative data. They are often willing to pay the price if the media can offer them effective targeting. Little qualitative data will always be worth more than a lot of imprecise data.

According to a survey conducted by Campaign live, 96% of advertisers say they are ready for a world without third-party cookies. However, most respondents report using less than half the potential of their first-party data.

The key difference between first and third-party data is the ownership of it.

If you rely on third-party data, there is a good chance your competitors have access to it as well. However, by implementing gamification to your marketing efforts, you can retain full control over data collection and gain insightful information about your customers. Self-collected data can therefore create a competitive advantage, as it enables you to advertise accurately and generate higher quality traffic.

If those reasons aren’t enough for you to consider gathering first-party data, keep in mind – Apple does its utmost to block cookies, making tracking harder. Also, one of Google’s goals is also to remove third-party cookies by 2023.

Gamifying your data collection

We are all well aware of the fact that we give up a lot of personal information every day on the internet. However, it is rarely something we enjoy doing. In fact, it can feel a bit intrusive at times. On the contrary, with gamification, providing personal data will no longer feel like an intrusive and negative experience. Instead, you offer your audience something fun and engaging, while gathering new and updated information.

It is quite simple: gamification creates a fun, exciting, and engaging experience for your audience, while you collect valuable data about each visitor – which in turn will help you increase both sales and customer loyalty.

To collect data at a high rate, the interaction must give more than it takes. Gamification offers to give something right now in return for the information the customer provides, it is a hard offer to refuse. This is called the power of reciprocity – when people receive something, they feel obligated to return the favour.

Updated data increases relevancy

Data enrichment is not something you perform once and forget about it. In fact, consumer patterns tend to change over time. The same goes for the demographic data of your individual visitors. Indeed, changes in life create changes in what consumers need when shopping. In effect, the more updated information you have about your visitors, the greater the chances of you being able to create offers that are tailored to each and every visitor.

A very effective way to achieve this is by implementing gamified quizzes, personality tests, or product match games in your email journeys or on your website. This helps you identify their pains, buying criteria, preferences, or needs. Understanding the nature of their business makes you able to categorise and communicate to them accurately. More often than not, resulting in an improved ROI on your marketing efforts.

The best part is that you can start implementing it today! Try using one of our “low effort-high conversion” games like Scratchcard or Wheel of Fortune in order to start collecting first-party data. At Scratcher, we help you collect data through unique and entertaining interactive campaigns, ensuring that the data you collect about your visitors is constantly up to date.

What's Next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

More insights to gamification

Ali Aoun

Marketing Lead

3 Pre-Event Marketing Tips

Pre-event marketing is a great way to get your brand in front of customers before an event.

Implementing this marketing strategy can also help you test different marketing channels and gather feedback on the upcoming event. Black Friday, Cyber Monday, Singles Day, and Christmas are just a few examples of holidays where businesses should be using pre-event marketing not only to create awareness and engagement, but also to prepare their target audience for the upcoming event.

In this article, we’ll go through the following 3 essential pre-event marketing tips and how they can be implemented alongside gamification:

  • Lead Generation
  • Email Marketing
  • Build a Community

Lead Generation

A clever way to go about pre-launch advertising is to build a strong list of leads, who could later be interested in making a purchase, and keep them engaged and excited about your upcoming event.

But let’s face it, no one clicks onto a website and mindlessly enters their name into a signup form. But, what if you could make your lead generation more interactive and entertaining?

To convert at a higher rate, lead generation must give more than it takes and, since gamified campaigns offer something immediately in return for the information provided, it is a hard offer to refuse. This is called the power of reciprocity – when people receive something, they feel obligated to return the favour.

You can gamify your lead generation to achieve higher conversion rates by implementing prizes of value to get your prospects to “play” to win. These prizes could include products, discounts, merchandise, or anything else you can imagine.

Implementing a gamified lead generation strategy is also useful for data enrichment. You can utilise games such as Product Match or Personality Test to gather more relevant information on your leads. This can later be used for retargeting with personalised deals.

Email Marketing

Email marketing is still considered to be one of the most effective forms of marketing, especially when it comes to informing audiences about the latest deals and news.

The moment a person fills out your form or starts subscribing to your newsletter, lead nurturing begins. Make sure to prepare drip campaigns and trigger-based emails beforehand to keep your audience engaged and curious.

Once they’re on your list, try to imagine what the most helpful or exciting detail would be as they navigate through your offering or free trial. The first chance to start nurturing your lead is through a successful welcome message – so make sure to nail those!

Create an email drip campaign that keeps customers engaged while they’re waiting for the big day. Make sure this campaign includes exclusive offers only available during this time frame, so they’ll have something special waiting for them once that day finally arrives!

Use gamification to create active customer journeys and gather insights and data about your audience. Send emails with quizzes and product match games, so you know what to offer your audience. Personalise deals on the day of the event by using trigger-based email flows.

Build a Community

Email marketing is a great way to keep your customers up to date and well-informed. However, in today’s world of digitalisation, emails are simply not enough – you have to make sure to leverage your social media to build a buzz around your launch.

Build a community around the event. You want people talking about your event long before it even happens! By creating an online community around your event, you can build hype months in advance and get people excited about participating when it finally arrives.

The more active, engaging, and personal your social media is, the better. You want to connect with your audience and build relationships with them, and social media is a great way to build trust and credibility. It’s also a great place from which to re-direct followers to your gamified landing page!

Gamification is a popular form of marketing that makes it fun and easy for your audience to engage with your brand. This can be done through contests, quizzes, or games that reward users for sharing content or entering sweepstakes.

Pre-event marketing can help you broaden your audience, increase sales, and create a buzz around your new product or brand. However, it’s important to keep in mind that customers expect more than just occasional campaigns. Implement an interactive marketing strategy and use gamification to keep driving engagement and sales.

What's Next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

More insights to gamification

Ali Aoun

Marketing Lead

Gamification Marketing in the Furniture Industry

Gamification marketing allows you to collect data about your customers’ favourites and general product preferences in an entertaining way. Give your audience different choices in your game and analyse which ones are more attractive and less attractive.

Create an interplay between a physical in-store element and a digital presence, giving customers a varied experience with your brand.

Through user-friendly and fun game campaigns, you can create a memorable experience and generate greater interaction with both new and potential customers.

How others are doing it

BOBO is an online furniture store with a wide range of different brands. They use gamification to create considerable visibility and engagement among their target audience. One example of this was a campaign where the objective was to acquire a substantial amount of new leads for their newsletter list, in order to nurture the leads to move down their funnel from “awareness” to “action”.

A high conversion game initiative in the form of the Wheel of Fortune was used for this campaign to generate leads. BOBO created impressive traction! They made sure that the game was visible on the front page of their website and supported by pop-ups and page banners. Their Facebook and Instagram channels were also used to promote the gamification campaign.

The results from this campaign were extremely positive for BOBO. They gained increased visibility as well as a great number of leads at an all-time low price per lead.

0 +

CUSTOMERS PARTICIPATED

A player only counts as one,
no matter how many times they play the game.

0

PER QUALIFIED LEAD

BOBO paid 0,18 EUR per qualified lead – that’s their all-time lowest price per lead.

0 X

SCALABLE RESULTS

This was BOBO’s first real Scratcher campaign, giving them quick results and a super scalable model!

Benefits of gamification marketing in furniture industry

Ultimately gamification marketing is all about keeping your customers engaged and having positive experiences with your store. It doesn’t have to mean developing a new app or designing complex, sophisticated games. A simple gamification campaign can go a long way to grab your customers’ attention.

Gamification marketing helps form a smiling community, which can boost engagement and communication, providing furniture retailers with insights about customer preferences and perspectives.

What's Next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

More insights to gamification

Ali Aoun

Marketing Lead

Gamification Marketing in the Travel Industry

It has never been as easy or inexpensive to travel as it is today, with a dream destination just a few clicks away. This provides really exciting opportunities to reach out to both new and existing customers and stay top of mind when they’re ready to book their next trip.

Gamification marketing has become a part of everyday life for most travellers, whether they’re aware of it or not. The reward card at a favourite coffee chain? Part of a gamified loyalty program. Those fun map posters that let you scratch off each country you’ve traveled to? Also gamification.

Whether it’s the competitive desire to tick off one more destination or earn extra points to level up in a loyalty program, travelers already experience gamification in all kinds of ways – that means it can be powerful when applied to other areas, like research and purchase, or even in-flight.

How they did it

Apollo Rejser chose to make a competition using a Wheel of Fortune, where the main prize was a trip to Dubai including a stay at the luxurious Atlantis, The Palm. In addition, they added several smaller prizes in the form of gift cards and subscriptions to various entertainment services.

The purpose of the campaign was to activate consumers during their holidays and acquire new permissions to the newsletter.

The Wheel of Fortune was a great way to get closer to Apollo Rejser’s target audience and interact with it. The participants who won smaller prizes had the opportunity to redeem their prizes instantly. All in all, the campaign was a great success and the goals of the campaign were met.

0 +

LARGE POOL OF PARTICIPANTS

The campaign had a total of more than 11,000 participants

0 %

CONVERSION RATE

76% of the visitors of the campaign chose to sign up for the newsletter from Apollo Rejser

0 X

FUN INTERACTION

positive perception and visibility among the guests

Benefits of gamification marketing in the travel industry

  • Ensure traveller interest and participation
  • Reinforce important information and behaviours
  • Increase brand awareness
  • Speed up the onboarding process
  • Drive new and returning travellers to your company


Are you looking to increase the effectiveness of your travel digital marketing? Consider implementing gamification marketing.

This approach helps you build stronger relationships with customers, especially nowadays, when people are constantly seeking new experiences. Include gamification marketing in the user experience today and see the difference it can make for yourself.

What's Next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

More insights to gamification

Ali Aoun

Marketing Lead

Gamification Marketing in the Car Industry

Gamification marketing has been widely used within the retail and hospitality industries, but what about market sectors with more high-priced and considerable purchase items? Does gamification marketing bring exceptional results within these industries as well?

The automotive industry is increasingly using gamification marketing in order to improve not only their customer experience, but also loyalty.

The majority of car manufacturers already recognise the importance of using interactive content marketing in order to drive growth and improve customer experience. At the same time, we live in a world where most consumers expect and demand digital platforms.

In order to communicate more efficiently with potential customers, we must acknowledge that the digital space is exactly where car buyers make their decisions about brands, prices, and opportunities. This is where gamification can play a role!

Advent calendar, 379.593 partecipants, christmas background

New leads for Toyota

In Q4, Toyota implemented a Christmas campaign with Scratcher in the form of a Christmas calendar with different quiz formats. The aim of this campaign was to acquire new permissions after a year of GDPR.

The combination of gamification and effective product messaging led to a permission base of high quality. Toyota experienced high opening and click rates in their newsletters as well as in their personalised product email campaigns. Numbers tell their own story.

0 +

OPENED DOORS

High involvement and engagement

0 +

UNIQUE PARTICIPANTS

On average, participants revisited the Christmas calendar 18 days out of 24

0 %

CONVERSION RATE

Of all visitors who participated in the Christmas calendar

 

Gamification Can Solve Your Challenges

Here are a few examples:
• Permission collection for service inspection (with link to booking)
• To gain knowledge about customers’ preferences, and thus market the “right” offers for models and options
• Obtain knowledge and data about changing summer and winter tires, respectively
• Create test runs at dealers

These marketing activities can be fully automated and integrated into various gamification campaigns. Thus, over time, an effective lead nurturing flow will be built and help ensure an influx of new business for both car manufacturers and dealers. At the same time, you build trust with your end customers, who feel assisted with reminders about maintenance for their car.

What's Next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

More insights to gamification