Ali Aoun

Marketing Lead

3 Pre-Event Marketing Tips

Pre-event marketing is a great way to get your brand in front of customers before an event.

Implementing this marketing strategy can also help you test different marketing channels and gather feedback on the upcoming event. Black Friday, Cyber Monday, Singles Day, and Christmas are just a few examples of holidays where businesses should be using Pre-event marketing not only to create awareness and engagement but also to prepare their target audience for the upcoming event.

 

In this article, we’ll go through 3 essential pre-event marketing tips, and how they can be implemented in pair with gamification.

  • Lead Generation
  • Email Marketing
  • Build a Community

Lead Generation

A clever way to go about pre-launch advertising is to build a strong list of leads, who could later be interested in making a purchase and make keep them engaged and excited about your upcoming event.

But let’s face it: No one clicks onto a website and mindlessly enters their name into a signup form. But what if you could make your lead generation more interactive and entertaining?

To convert at a higher rate, lead generation must give more than it takes and since gamified campaigns offer something in return immediately for the information the customer provides, it is a hard offer to refuse. This is called the power of reciprocity. When people receive something, they feel obligated to return the favor.

You can gamify your lead generation to achieve higher conversion rates by implementing prizes of value to get your prospects to “play” to win. These prizes could include products, discounts, merchandise, or anything else you can imagine.

Implementing a gamified lead generation strategy is also useful for data enrichment. You can utilize games such as ‘Product match’ or ‘Personality test’ to gather more relevant information on your leads. This can later be used for re-targeting with personalized deals.

Email Marketing

Email marketing is still considered to be one of the most effective forms of marketing, especially when it comes to informing audiences about the latest deals and news.


The moment a person fills out your form or starts subscribing to your newsletter – lead nurturing begins. Make sure to prepare drip campaigns and trigger-based emails beforehand to keep your audience engaged and curious.


Once they’re on your list try to imagine what would be the most helpful or exciting as they navigate through your offering or a free trial. The first chance to start nurturing your lead is through a successful welcome message – so make sure to nail those!


Create an email drip campaign that keeps customers engaged while they’re waiting for the big day. Make sure this campaign includes exclusive offers only available during this time frame so they’ll have something special waiting for them once that day finally arrives!


Use gamification to create inactive customer journeys and gather insights and data about your audience. Sending emails with quizzes and product match games, so you know what to offer your audience. Personalize deals on the day of the event by using trigger-based email flows.

Build a Community

Email marketing is a great way to keep your customers up to date and well-informed. However, in today’s world of digitalization, emails are simply not enough – you have to make sure to leverage your social media to build a buzz around your launch.

Build a community around the event. You want people talking about your event long before it even happens! By creating an online community around your event you can build hype months in advance and get people excited about participating when it finally arrives.

The more active, engaging and personal your social media is, the better. You want to connect with your audience and build relationships with them, and social media is a great way to build trust and credibility. It’s also a great place from where you can re-direct followers to your gamified landing page!


Gamification is a popular form of marketing that makes it fun and easy for your audience to engage with your brand. This can be done through contests, quizzes, or games that reward users for sharing content or entering sweepstakes.


Pre-event marketing can help you widen your audience, increase sales and create a buzz around your new product or brand. However, it’s important to keep in mind that customers expect more than just occasional campaigns. Implement an interactive marketing strategy and use gamification to keep driving engagement and sales.

What's next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

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Ali Aoun

Marketing Lead

Gamification Marketing in The Furniture Industry

Gamification marketing, allows you to collect data about customers’ favourites and general product preferences, in an entertaining way. Give your customers different choices in your game, and analyse which ones are more attractive and which ones are less attractive.

Give the interplay of physical store and digital presence a merging element, which gives customers a different experience with your brand.

Through user-friendly and fun game campaignds, you can create an experience and greater interaction with both new and potential customers.

How others are doing it

BOBO is an online furniture store with a wide range of different brands. They use gamification to create considerable visibility and engagement among their target audience. One example of this was a campaign where the objective was to acquire a substantial amount of new leads for their newsletter list, in order to nurture the leads to move down their funnel from “awareness” to “action”.

A high conversion game initiative in the form of ‘The Wheel of Fortune’ was used for this campaign to generate leads. BOBO managed to create impressive traction. They had made sure that the game was visible on the front page of their website and supported by pop-ups and page banners. Their Facebook and Instagram channels were also used to promote the gamification campaign. 

The results from this campaign were extremely positive for BOBO. They gained increased visibility and a great number of leads at an all-time low price to work with.

6845
CUSTOMERS PARTICIPATED

A player only counts as one, no matter how many times they play the game.

1,33 dkk
PER QUALIFIED LEAD

Bobo paid 1,33 dkk per lead (quality leads). That’s their all-time lowest price per lead.

QUICK
AND SCALABLE RESULTS

It is super simple to set up. This was Bobo's first real Scratcher campaign. Quick results for them and super scalable!

Benefits of Gamification Marketing in Furniture Industry

Ultimately gamification marketing is all about keeping your customers engaged and having positive experiences with your store. It doesn’t have to mean developing a new app or designing complex, sophisticated games. A simple gamification campaign idea can go a long way to reach your customers attention.

Gamification marketing helps form a smiling community, which can boost engagement and communication, therefore providing furniture retailers with insights about customer preferences and perspectives.

What's next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

Stay Connected

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Ali Aoun

Marketing Lead

Gamification Marketing in The Travel Industry

It has never been easier and cheaper to travel as it is today, with the dream destination just a few clicks away. This provides really exciting opportunities to reach out to new and existing customers and stay top of mind when they’re ready to book their next trip.

Gamification marketing has become a part of everyday life for most travellers, whether they are aware of it or not. The reward card at a favourite coffee chain? Part of a gamified loyalty program. Those fun map posters that let you scratch off each country you’ve traveled to? Also gamification.

Whether it’s the competitive desire to tick off one more destination or earn extra points to level up in a loyalty program, travellers already experience gamification in all kinds of ways; that means it can be powerful when applied to other areas, like research and purchase, or even in-flight.

How they did it

Apollo Rejser chose to make a competition with the use of a wheel of fortune, where the main prize was a trip to Dubai including a stay at the luxurious Atlantis, The Palm. In addition, they added several smaller prizes in the form of gift cards and subscriptions to various entertainment services.

The purpose of the campaign was to activate consumers during holidays and acquire new permissions to the newsletter.

The Wheel of Fortune was a really good way to get closer to the audience and interact with it. The participants who won smaller prizes had the opportunity to redeem their prizes instantly. All in all, the campaign was a great success, and the goals of the campaign were met.

LARGE POOL OF PARTICIPANTS

The campaign had a total of more than 11,000 participants

CONVERSION
OF 76%

76% of the visitors of the campaign chose to sign up for the newsletter from Apollo Rejser

FUN
INTERACTION

When the campaign was rolled out through a holiday fair, it received a positive perception and visibility among the guests

Benefits of Gamification Marketing in The Travel Industry

  • Ensure traveller interest and participation
  • Reinforce important information and behaviours
  • Increase brand awareness
  • Speed up the onboarding process
  • Drive new and returning travellers to your place

 

Are you looking to increase the effectiveness of your travel digital marketing? Consider implementing gamification marketing.

This approach helps you build stronger relationships with customers, especially nowadays, when people are constantly seeking for new experiences. Include gamification marketing in the user experience today and see the difference it can make for yourself

What's next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

Stay Connected

More Updates