--- title: "Gamified Guided Selling: Quizzes That Drive Sales" description: "Gamified guided selling helps customers find the right product. See how quizzes, personality tests and swipe games learn preferences and lift sales." url: https://scratcher.io/blog/driving-sales-with-gamification-enable-a-guided-selling-experience language: en --- # Driving Sales with Gamification: Enable a Guided Selling Experience Learn how gamified quizzes, personality tests and swipe games guide customers to the right product, lifting engagement and sales. Casper Christiansen 4 min read Updated July 21, 2025 ![Driving Sales with Gamification: Enable a Guided Selling Experience](https://scratcher.io/img/containers/assets/blog/covers/driving-sales-with-gamification-enable-a-guided-selling-experience.webp/ef06fa3008930db3a170c0c186ddfd3a/driving-sales-with-gamification-enable-a-guided-selling-experience.webp) Most shoppers don't struggle with too little choice. They struggle with too much. Guided selling helps by asking a few smart questions and pointing each customer to the products that actually fit them. Add [game mechanics](https://scratcher.io/blog/game-mechanics-in-marketing) on top, and the process stops feeling like a form and starts feeling like something people want to finish. Done well, gamified guided selling lifts engagement, moves more people towards a purchase and gives you first-hand data about what your customers want. ## Why Gamification Works Gamification means adding game-like elements, such as challenges, choices, progress and rewards, to something that isn't a game. In marketing, that turns a passive visit into an active interaction. People remember what they took part in, and they're more willing to share their preferences when they get something useful back. ## Gamified Guided Selling: Engaging Customers Through Smart Experiences Guided selling uses interactive tools to understand a customer's preferences, needs and behaviour, then recommends the right product. The result is more relevant recommendations, happier customers and stronger brand loyalty. Several Scratcher formats are built for exactly this: - [**Quiz**](https://scratcher.io/platform/formats/quiz): Help users find the best product with a short series of questions. A skincare brand could guide customers to the right moisturiser based on their skin type and routine. - [**Personality Test**](https://scratcher.io/platform/formats/personality-test): Turn product discovery into something fun and shareable. A [fashion brand](https://scratcher.io/blog/gamification-marketing-in-fashion-industry) might ask *"What's your holiday party style?"* and recommend outfits that match each result. - [**Vote**](https://scratcher.io/platform/formats/vote-game): Let customers vote between product styles or preferences. It's a light-touch way to engage and collect insight for future targeting. - [**Product Battle**](https://scratcher.io/platform/formats/product-battle): Pit two products, designs or ideas against each other (*"Which phone case fits your vibe?"*) and use the winner to suggest related products. - [**Swipe It**](https://scratcher.io/platform/formats/swipe-it): Like or skip? Let users swipe through options, dating-app style, then recommend their top picks based on what they liked. These formats don't just entertain; they guide. And guided selling doesn't have to stay online. In physical stores, [QR codes](https://scratcher.io/platform/qr-codes) on shelves or signage can link to a short quiz on the customer's phone. It's an easy way to offer help when no staff are free, while collecting valuable [zero-party data](https://scratcher.io/blog/zero-party-data). You can also pair guided selling with rewards. Offer a discount or a prize draw entry when users complete the journey. That makes people more likely to share their preferences and contact details, so your next campaigns can be more personalised. ## Interactive Formats You Can Use for Guided Selling Here are three examples of guided selling in practice. ### 1. Personality Tests for Retail Retailers can use [personality tests](https://scratcher.io/blog/personality-test-marketing) to recommend products based on customers' answers. Saxo, an online bookstore, built a Valentine's Day matchmaker that asks about reading preferences and suggests books to match. Shopping becomes more engaging, and the customer leaves with a concrete reason to buy. ![Saxo Valentine's Day matchmaker start screen inviting users to find the right gift](https://scratcher.io/img/containers/assets/blog/saxo-valentines-matchmaker-start-screen.webp/04edec6f5d006eb05cd036f816b93eff/saxo-valentines-matchmaker-start-screen.webp) ![Saxo matchmaker sign-up form asking for name and email](https://scratcher.io/img/containers/assets/blog/saxo-matchmaker-signup-form.webp/baa19d805d1db9815c63989c696221ab/saxo-matchmaker-signup-form.webp) ![Saxo matchmaker question asking users to choose a book genre](https://scratcher.io/img/containers/assets/blog/saxo-matchmaker-book-genre-question.webp/c48bdd2d06e75a416c6e1d674ccf80da/saxo-matchmaker-book-genre-question.webp) ![Saxo matchmaker result recommending three cookbooks with a discount code](https://scratcher.io/img/containers/assets/blog/saxo-matchmaker-cookbook-recommendations.webp/cfd637aab05b63b27d36aaa2552f39df/saxo-matchmaker-cookbook-recommendations.webp) ### 2. Interactive Quizzes for E-commerce Webshops can [use quizzes](https://scratcher.io/blog/quiz-lead-generation) to narrow down a large range. Juul's whisky selector asks customers about their taste, such as how smoky and how full-bodied they like it, and recommends the bottles they're most likely to enjoy. It drives sales and gives the shop data it can use to sharpen future campaigns. ![Juul's whiskey selector quiz start screen with a barrel illustration](https://scratcher.io/img/containers/assets/blog/juuls-whiskey-selector-start-screen.webp/fbdcc7cbcdeb57ce4e1132a5c64bf8e5/juuls-whiskey-selector-start-screen.webp) ![Whiskey selector question asking how much smoke the user likes](https://scratcher.io/img/containers/assets/blog/whiskey-selector-smoke-question.webp/5395d5b8df339a327d1b19bf62e2f263/whiskey-selector-smoke-question.webp) ![Whiskey selector question about how full-bodied the whiskey should be](https://scratcher.io/img/containers/assets/blog/whiskey-selector-body-question.webp/308aa4dfdf5918d88cd19114b632918d/whiskey-selector-body-question.webp) ![Whiskey selector results recommending three whisky bottles with prices](https://scratcher.io/img/containers/assets/blog/whiskey-selector-recommendations.webp/c844be3780821688c9bfdeb14d7f5086/whiskey-selector-recommendations.webp) ### 3. Swipe It for Consumer Goods Much like a dating app, the swipe format lets customers flick through products and pick their favourites. vanHaren used it for a summer shoe campaign, rewarding players with a €5 discount code. It's quick, fun and good at narrowing choices down to a purchase decision. ![vanHaren Summer Favorites swipe game offering a €5 discount](https://scratcher.io/img/containers/assets/blog/vanharen-summer-favorites-swipe-game.webp/21dc0fd03fe466114ef71bc44a272d20/vanharen-summer-favorites-swipe-game.webp) ![vanHaren swipe game sign-up form for name, email and salutation](https://scratcher.io/img/containers/assets/blog/vanharen-swipe-game-signup-form.webp/5b02c29916977fde6f417c975ac6ae66/vanharen-swipe-game-signup-form.webp) ![vanHaren swipe game showing a sandal outfit to like or skip](https://scratcher.io/img/containers/assets/blog/vanharen-swipe-game-sandal-outfit.webp/7b618c66c8c46bcc6ec4505dd9e90351/vanharen-swipe-game-sandal-outfit.webp) ![vanHaren thank-you screen with a €5 discount code for sandals](https://scratcher.io/img/containers/assets/blog/vanharen-swipe-game-discount-code.webp/64a08054c6e670935ebd7748919f7f14/vanharen-swipe-game-discount-code.webp) For a closer look at how these recommendation flows are put together, read [the anatomy of a product match format](https://scratcher.io/blog/building-engagement-the-anatomy-of-a-product-match-interactive-format). ## Benefits of Guided Selling - **A personalised experience:** Customers get recommendations tailored to their needs, which makes shopping easier and more satisfying. - **More conversions:** Relevant suggestions and a clear next step make it easier for customers to decide, which helps more of them buy. - **Useful data:** Every answer tells you something about customer preferences and behaviour, which you can use in future marketing and product development. - **Stronger loyalty:** A helpful, enjoyable shopping experience gives people a reason to come back. ## Start Guiding Your Customers Gamification and guided selling work best together. One makes the experience enjoyable; the other makes it useful. Combine them and you get better customer experiences, more sales and data you can act on. Pick a quiz, personality test or swipe game, add your products and publish it as a landing page, pop-up or embed on your own site. No coding needed. [Start your free 14-day trial](https://scratcher.io/get-started) and build your first guided selling campaign today. Casper Christiansen Co-founder & CEO, Scratcher Casper Christiansen co-founded Scratcher in Copenhagen in 2017 and leads the company as CEO. [Inspiration](https://scratcher.io/blog) Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. 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