Live shopping combines real-time product demonstrations with audience participation. Add gamification elements such as quizzes, polls or prize games, and passive viewers become active participants. The format entertains, rewards engagement and helps turn viewers into buyers and repeat customers.
How Others Are Doing It: POWER's Approach
A great example comes from POWER, a leading electronics retailer in the Nordics, which has built gamification into its live shopping events. Viewers take part by commenting "I participate" during the livestream, which enters them into a draw for a live, in-studio spin of the wheel. At the same time, they get a link to play a digital Spin the Wheel game via Scratcher, so everyone watching can join in.
This two-layer approach has delivered strong results, with a conversion rate of over 40%. It shows how gamification can turn a live shopping event into a compelling, effective customer experience.
- 10+ live shopping events: High engagement from their target audience.
- 60,000+ unique viewers: The average number of unique viewers who watched the live shopping events.
- 43% conversion rate: From interested viewers to buying customers.
Read more about how POWER connects its channels with gamification.
Key Elements of an Effective Gamification Strategy
To get similar results, build in these components:
- Interactivity: Include elements that require active participation, such as quizzes or challenges.
- Rewards and incentives: Offer tangible benefits for taking part, like discounts or exclusive offers.
- Entertainment value: Make the experience enjoyable so viewers stay until the end.
- Social integration: Encourage sharing and friendly competition on social media to widen your reach.
- Data analysis: Track engagement to refine and improve future events.
Together, these turn a standard live shopping event into an engaging, rewarding experience that drives sales.
How to Set Up a Gamified Livestream with Scratcher
- Choose your game. A wheel or scratch card works well for quick, exciting moments. A short quiz about the products being demoed rewards viewers who pay attention.
- Brand it and add your prizes. Use a template, add your own colours and logo, and set up prizes that match the products in the show, such as a discount on the featured item.
- Share the link during the stream. Post it in the chat, show a QR code on screen and mention it on air at key moments.
- Mix live and digital. Like POWER, combine an in-studio draw with a digital game, so the people watching at home feel part of the show.
- Follow up. Send participants' details to your email platform or CRM, so you can thank them, share the replay and promote the next event.
Ideas for Your Next Live Shopping Event
- Countdown prizes: Reveal a new game or prize every 15 minutes to keep viewers watching.
- Product guessing game: Let viewers guess the price or name of the next product before it's revealed.
- Viewer polls: Let the audience vote on which product to demo next.
- Exclusive deals: Reward everyone who plays with a code that's only valid during the stream.
Make Your Next Livestream Interactive
Gamification gives live shopping a reason to tune in, stay and buy. For more on the trend, read the rise of live shopping and gamification.
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