Corina Inés Chouciño
Growth Marketing Manager at Scratcher
Boosting engagement and conversion for Rito.dk
Rito.dk, is an online yarn and hobby shop based in north-western Denmark. They’ve been a significant player in the consumer goods industry since 2014. They have a team of 65 employees, including e-commerce experts and hobby enthusiasts, and specialize in knitting, crocheting, and creative hobbies.
As the holiday season draws near, we all bask in the warmth and enchantment that Christmas brings. It’s a time when traditions come alive, and the spirit of generosity fills the air. However, in the realm of e-commerce, the holiday season is more than just about traditions; it’s a pivotal period for making a significant impact online.
In this blog post, we delve into an inspiring story that not only captures the essence of the holiday season but also provides invaluable insights for businesses aiming to thrive during this festive time. It’s a story of creativity, engagement, and strategic thinking.
Rito.dk's journey to enhance online presence and drive engagement
In a bid to enhance their online presence and drive engagement, Rito.dk orchestrated a highly successful Christmas campaign. This campaign featured the classic Slot Machine format and was promoted across all of their marketing channels.
At the heart of their strategy lay a brilliant combination of enticing main prizes and valuable discount codes as consolation rewards. What set these consolation prizes apart was their immediate usability on Rito.dk’s website. This innovative approach resulted in a remarkable increase in both website traffic and revenue compared to the previous year.
The achievements
- Approximately 2 out of 3 participants were new, expanding Rito.dk's permissions base
- On average, participants interacted with the campaign 5.6 times, showcasing its strong engagement factor
- Utilising discount codes as consolation prizes generated increased sales to Rito.dk's webshop
- Notably, the campaign generated impressive returns on investment (ROI), reflecting the enhanced traffic and engagement it spurred
Conclusion
Rito.dk’s Christmas campaign exemplifies how creativity, engagement, and strategic thinking can make a significant impact in the world of e-commerce, especially during the holiday season. This success story serves as a valuable guide for businesses seeking to drive webshop traffic through incentives, ultimately enhancing their online presence and revenue. Stay tuned for more insights on optimizing your e-commerce strategy for success.
Ready to boost your holiday marketing strategy?
Get ahead of the holiday rush! Register your brand for Scratcher’s Christmas campaign by September to enjoy a FREE campaign setup. Don’t miss out on interactive festive campaigns that engage your audience.
Request your demo now and secure your spot!
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