Ali-Aoun Riazson
Marketing Lead at Scratcher
Gamification Marketing in the Travel Industry
It has never been as easy or inexpensive to travel as it is today, with a dream destination just a few clicks away. This provides really exciting opportunities to reach out to both new and existing customers and stay top of mind when they’re ready to book their next trip.
Gamification marketing has become a part of everyday life for most travellers, whether they’re aware of it or not. The reward card at a favourite coffee chain? Part of a gamified loyalty program. Those fun map posters that let you scratch off each country you’ve traveled to? Also gamification.
Whether it’s the competitive desire to tick off one more destination or earn extra points to level up in a loyalty program, travelers already experience gamification in all kinds of ways – that means it can be powerful when applied to other areas, like research and purchase, or even in-flight.
How they did it
Apollo Rejser chose to make a competition using a Wheel of Fortune, where the main prize was a trip to Dubai including a stay at the luxurious Atlantis, The Palm. In addition, they added several smaller prizes in the form of gift cards and subscriptions to various entertainment services.
The purpose of the campaign was to activate consumers during their holidays and acquire new permissions to the newsletter.
The Wheel of Fortune was a great way to get closer to Apollo Rejser’s target audience and interact with it. The participants who won smaller prizes had the opportunity to redeem their prizes instantly. All in all, the campaign was a great success and the goals of the campaign were met.
LARGE POOL OF PARTICIPANTS
The campaign had a total of more than 11,000 participants
CONVERSION RATE
76% of the visitors of the campaign chose to sign up for the newsletter from Apollo Rejser
FUN INTERACTION
Positive perception and visibility among the guests
Benefits of gamification marketing in the travel industry
- Ensure traveller interest and participation
- Reinforce important information and behaviours
- Increase brand awareness
- Speed up the onboarding process
- Drive new and returning travellers to your company
Are you looking to increase the effectiveness of your travel digital marketing? Consider implementing gamification marketing.
This approach helps you build stronger relationships with customers, especially nowadays, when people are constantly seeking new experiences. Include gamification marketing in the user experience today and see the difference it can make for yourself.
What's Next?
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
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