Content Marketing Specialist at Scratcher
Top 5 – Q4 Gamification Campaigns
Q4 is commonly associated with increased consumer spending, as it aligns with the holiday season. It’s a time filled with sales opportunities – not only for B2C businesses, but also for B2B enterprises.
Shopping during the holiday season is a common, albeit odd, practice. If we look at it from another perspective: your customers and business partners are more likely to make large unfinished purchases in the fourth quarter than any other time of the year.
Time to plan ahead
Have you taken the time to map your Q4 marketing strategy yet?
If not, now is a good time to start. Q4 is known for being the most overwhelming, yet important sales quarter in any industry, which can (literally) make or break your entire fiscal year.
How to take advantage of Q4?
1. Invest in your top funnel activities
2. Test your offers ahead of time
3. Plan out your marketing calendar
Implement gamification and follow the advice we provide all year round to optimise your marketing efforts – increasing customer activation, lead generation, and data enrichment. And if you’re still unsure where to start, continue reading and get inspired by our customers!
BonBon-Land is a Danish amusement park which implemented a Halloween Scratchcard where visitors provided their contact information to participate and try their luck to win free tickets to the park and more!
The company offered over 100 valuable prizes and all participants had to do was “Scratch & Win”.
This fun and simple game that people easily recognise was a great choice not only to increase customer loyalty, but also to grow brand awareness for Bonbon-Land.
Over 100 rewards were won by the participants!
LARGE POOL OF VISITORS
The campaign had a total of more than 11,000 participants
42% of landing page visitors participated in the Halloween Scratchcard game
Black Week with Deichmann
Deichmann is the largest footwear retailer in Europe. They implemented a Slot Machine campaign around Black Friday, where participants could win prizes including 1000 DKK gift cards, shoes, and bags. By simply filling out the signup form and giving the one-armed bandit a go, visitors participated in an instant win game.
An important addition to the campaign was consolation prizes for 10% discount codes – by implementing these, Deichmann ensured high commitment and interest in their campaign – and also substantially increased their revenue.
CONSOLATION PRIZES WERE A WIN
This could ultimately be seen in Deichmann’s revenue by tracking the redeemed discount codes.
A player only counts as one, no matter how many times they play the game
64% of website visitors participated in the Slot Machine campaign
POWER's Black Friday Lottery
POWER is an electronics retailer that operates 200 stores in Scandinavia. It’s a fashion-forward brand, which always wants to be one step ahead of the competition. During Black Friday, POWER implemented a Wheel of Fortune campaign where participants had the opportunity to win over 25 prizes including various electronics from phones to computers and game consoles!
In order to participate in the campaign, visitors first had to fill out a signup form and provide their contact information. This allowed POWER to collect more data about their customers, enabling them to personalise communication and also generate new leads!
EYE-CATCHING, VALUABLE PRIZES
25 prizes including various electronics from phones to computers!
Out of over 190k visitors!
27% Of all visitors who participated in the Wheel of Fortune!
Christmas with The Body Shop
The Body Shop is a British cosmetics, skincare, and perfume company. They implemented a beautiful Wheel of Fortune campaign during advent, where participants had to spin the wheel to find out if they won.
Visitors to The Body Shop’s website were asked to fill out a form in order to participate in their campaign. The form collected contact information, which allowed the company to generate leads for their email marketing campaigns as well as learn more about their customers.
Over 2800 rewards were won by the participants!
A player only counts as one, no matter how many times they play the game!
Of all visitors who participated in the advent campaign!
Telmore Advent Campaigns
Telmore is the largest mobile virtual network operator in Denmark. For their holiday marketing strategy, they implemented a new Personality Test campaign every week of advent, where participants had to answer different questions about Christmas correctly in order to be entered into a draw for that week’s prize.
To join the campaign, visitors filled out a form and provided their contact information. Telmore used this contact information and the answers from the personality test to enrich data about their customers for future marketing purposes.
Telmore offered participants the opportunity to win an iPhone 13, AirPods, & speaker – every week!
Out of over 140k visitors! A player only counts as one, no matter how many times they play the game!
A staggering 85% of all landing page visitors participated in the personality test!
If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.
Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.
Create a free account today and our team will help you get started using gamification marketing in your business.
More insights to gamification
Top 5 – Interactive lead generation campaigns
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