Ali Aoun

Marketing Lead

Top 5 – Q4 Gamification Campaigns

Q4 is commonly associated with increased consumer spending, as it aligns with the holiday season. It’s a time filled with sales opportunities… not only for B2C businesses but also for B2B enterprises.

Shopping during the holiday season is a common, albeit odd, practice. Maybe we can look at it from another perspective: your customers and business partners are more likely to make large unfinished purchases in the fourth quarter than any other time of the year.

Here are some Q4 dates worth remembering and planning for!
 
Halloween          31st      October
Singles day         11th      November
Black Friday        26th     November
Christmas Day    25th     December
New Year’s Day    1st       January

Plan ahead

Have you taken the time to map your Q4 Marketing Strategy yet?

If not, now is a good time to start, as Q4 is known for being the most overwhelming yet important sales quarter in any industry, which can (literally) make or break your entire fiscal year.

How to take advantage of Q4?

1. Invest in your top funnel activities

2. Test your offers ahead of time

3. Plan out your marketing calendar

It’s simple!

Implement gamification and follow the advice we provide all year round for optimizing your marketing efforts – increasing customer activation, lead generation, and data enrichment.

And if you’re still unsure where to start, continue reading and get inspired by our customers!

Bonbon-land Halloween

BonBon-Land is a Danish amusement park, which implemented a Halloween Scratchcard, where visitors had to provide their contact information in order to participate and try their luck in winning free tickets to the park and more!

The company offered over 100 valuable prices and all participants had to do was “Scratch & Win”. 

This fun and simple game that people easily recognize was a great choice not only to increase customer loyalty but also brand awareness for Bonbon-Land.

MANY WINS

Over 100 rewards were won by the participants!

LARGE POOL OF VISITORS

The campaign had a total of more than 11,000 participants

42% CONVERSION RATE

42% of landing page visitors participated in the Halloween Scratchcard game

Black Week with Deichmann

Deichmann is the largest footwear retailer in Europe, they implemented a Slot Machine campaign around Black Friday, where participants could win prizes like 1000 DKK gift cards, shoes, and bags. By simply filling out the signup form and give the one-armed bandit a go to participate in an instant win game.

An important addition to the campaign was consolation prizes of 10% discount codes – by implementing them Deichmann could ensure high commitment and interest in their campaign and also a substantially increased
revenue. 

CONSOLATION PRIZES WERE A WIN

Good consolation prizes gave a high commitment, and this could ultimately be seen in Deichmann’s revenue by tracking the redeemed discount codes.

8751 CUSTOMERS PARTICIPATED

A player only counts as one, no matter how many times they play the game

CONVERSION RATE OF 64%

64% of website visitors participated in the Slot Machine campaign

POWER's Black Friday Lottery

POWER is an electronics retailer that operates 200 stores in Scandinavia. It’s a fashion-forward brand, which always wants to be one step ahead of the competition. During Black Friday, POWER  implemented a Wheel of Fortune campaign where participants had the opportunity to win over 25 prizes including various electronics from phones to computers and game consoles!

In order to participate in the campaign, visitors had to first fill out a signup form and provide their contact information, this allowed POWER to collect more data about their customers, enabling them to personalize communication and also generate new leads!

EYE-CATCHING, VALUABLE PRIZES

POWER offered participants over 25 prizes including various electronics from phones to computers!

51629 UNIQUE PARTICIPANTS

Out of over 190k visitors!

CONVERSION RATE OF 27%

Of all visitors who participated in the Wheel of Fortune!

Christmas with The Body Shop

The Body Shop is a British cosmetics, skincare, and perfume company, they implemented a beautiful Wheel of Fortune campaign during advent, where participants had to spin in order to find out if they won. 

Visitors to The Body Shop’s website were asked to fill out a form in order to participate in their campaign. The form collected contact information, which allowed the company to generate leads for their email marketing campaigns as well as learn more about their customers.

MANY WINS

Over 2800 rewards were won by the participants!

29000+ PARTICIPANTS

A player only counts as one, no matter how many times they play the game!

CONVERSION RATE OF 31%

Of all visitors who participated in the Advent Campaign!

Telmore Advent Campaigns

Telmore is the largest mobile virtual network operator in Denmark, which implemented a new Personality Test campaign every week of advent, where participants had to answer different questions about Christmas in order to (if answered correctly) enter the draw for that week’s prize. 

To join the campaign, visitors had to fill out a form and provide their contact information. Telmore used this contact information and the answers from the Personality test to enrich data about their customers for future marketing purposes.

EYE-CATCHING, VALUABLE PRIZES

Telmore offered participants to win iPhone 13, AirPods & Speaker - every week!

127,146 UNIQUE LEADS

Out of over 140k visitors!

CONVERSION RATE OF 85%

85% of landing page visitors participated in the Personality test!

What's next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

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