Standing out and engaging your audience is hard work. Scratcher's interactive platform makes it easier for businesses of all sizes to create engaging marketing, without any technical skills. Here's a quick tour of the features that matter most.
Platform Features in Short
1. A Wide Range of Campaign Formats
Scratcher offers 40+ interactive formats and 150+ templates. Whether your goal is to generate leads, build loyalty, promote products, drive sales or strengthen your employer brand, there's a format for it. From competitions and quizzes to Christmas calendars, Scratcher helps you present your brand in a fun, interactive way.
Every format works as a landing page, a pop-up or an embed on your own site, so you can meet your audience wherever they are.
2. Customisation at Your Fingertips
Your campaigns should look like your brand, not like ours. Use your own fonts, videos and colours, and even add your own game sounds to create a unique experience.
3. Intuitive Campaign Creation
With the drag-and-drop campaign editor, turning ideas into live campaigns is quick and simple. Save your brand settings in a design kit so every campaign stays consistent and on brand.
Need a head start? Rex, our AI assistant, can help you get from idea to first draft faster.
4. Managing Prizes and Rewards
Make your campaigns more rewarding by adding incentives to the customer journey. From discounts to physical prizes, and from consolation vouchers to loyalty points, you choose the rewards and how often people win. The built-in email tool notifies winners automatically. Read more about prizes.
5. Built-In Email
Scratcher's email tool lets you create flexible, branded templates you can reuse. Set up automated emails triggered by specific campaign events, so communication with participants runs by itself.
6. Social Media Sharing
Extend your reach by sharing campaigns on platforms like Meta, LinkedIn, Pinterest and X. The Social Share feature makes it easy for participants to share your campaign with friends, helping you reach new customers and engage your community.
7. Seamless Tool Integration
Scratcher fits into your existing marketing stack. Use native integrations with tools like HubSpot, Klaviyo, Mailchimp, Salesforce, ActiveCampaign and Shopify, connect to over 8,000 apps via Zapier, or use the Scratcher API for custom data handling. Read more about integrations.
8. Data Analysis and Insights
Tracking conversions, traffic and interactions is straightforward and precise. See which formats work best for your brand, segment your audience using participant data, and use your preferred analytics tools to optimise future campaigns. Read more about analytics.
9. User Roles and Permissions
Organise your team by managing who has access to which campaigns, tools and features. You stay in control of who uses the platform and what data they can see, which keeps things secure and efficient. Scratcher is also ISO 27001 certified.
Try It for Yourself
Scratcher makes creating, managing and analysing interactive campaigns effective and enjoyable. Whether you're a seasoned marketer or just starting out, you get the tools to create more engaging, memorable brand experiences, and real people on live chat if you need a hand.
Browse the templates for inspiration, or start your free 14-day trial. No credit card needed.
