--- title: "Revolutionise Your Marketing with Scratcher's Platform" description: "Discover the Scratcher platform's key features: 40+ campaign formats, a drag-and-drop editor, prize management, email, integrations and analytics." url: https://scratcher.io/blog/revolutionise-your-marketing-with-scratchers-interactive-platform language: en --- # Revolutionise Your Marketing with Scratcher's Interactive Platform A quick tour of Scratcher's interactive platform: 40+ campaign formats, prizes, email, integrations and analytics, with no technical skills needed. Casper Christiansen 3 min read Updated April 9, 2025 ![Revolutionise Your Marketing with Scratcher’s Interactive Platform](https://scratcher.io/img/containers/assets/blog/covers/revolutionise-your-marketing-with-scratchers-interactive-platform.webp/7cd35dfae0d29ccd01fc32fd272c1a4b/revolutionise-your-marketing-with-scratchers-interactive-platform.webp) Standing out and engaging your audience is hard work. Scratcher's interactive platform makes it easier for businesses of all sizes to create engaging marketing, without any technical skills. Here's a quick tour of the features that matter most. ![Customer journey illustration: participate in a gift box game on a tablet and win a prize](https://scratcher.io/img/containers/assets/blog/customer-journey-gift-box-game-illustration.webp/a2b2b20da2a7930c48810c96c4a51895/customer-journey-gift-box-game-illustration.webp) ## Platform Features in Short ### 1. A Wide Range of Campaign Formats Scratcher offers [40+ interactive formats](https://scratcher.io/platform/formats) and 150+ templates. Whether your goal is to [generate leads](https://scratcher.io/platform/lead-generation), build loyalty, promote products, drive sales or strengthen your employer brand, [there's a format for it](https://scratcher.io/blog/choose-game-format). From competitions and quizzes to Christmas calendars, Scratcher helps you present your brand in a fun, interactive way. Every format works as a landing page, a pop-up or an embed on your own site, so you can meet your audience wherever they are. ### 2. Customisation at Your Fingertips Your campaigns should look like your brand, not like ours. Use your own fonts, videos and colors, and even add your own game sounds to create a unique experience. ### 3. Intuitive Campaign Creation With the drag-and-drop [campaign editor](https://scratcher.io/platform/editor), turning ideas into live campaigns is quick and simple. Save your brand settings in a design kit so every campaign stays consistent and on brand. Need a head start? Rex, [our AI assistant](https://scratcher.io/blog/how-ai-supercharges-gamification-marketing), can help you get from idea to first draft faster. ### 4. Managing Prizes and Rewards Make your campaigns more rewarding by [adding incentives to the customer journey](https://scratcher.io/blog/gamification-marketing-is-the-next-step-in-your-customer-journey). From discounts to physical prizes, and from consolation vouchers to loyalty points, you choose the rewards and how often people win. The built-in email tool notifies winners automatically. [Read more about prizes](https://scratcher.io/platform/prizes). ### 5. Built-In Email Scratcher's email tool lets you create flexible, branded templates you can reuse. Set up automated emails triggered by specific campaign events, so communication with participants runs by itself. ### 6. Social Media Sharing Extend your reach by sharing campaigns on platforms like Meta, LinkedIn, Pinterest and X. The Social Share feature makes it easy for participants to share your campaign with friends, helping you reach new customers and engage your community. ### 7. Seamless Tool Integration Scratcher fits into your existing marketing stack. Use native integrations with tools like HubSpot, Klaviyo, Mailchimp, Salesforce, ActiveCampaign and Shopify, connect to over 8,000 apps via Zapier, or use the [Scratcher API](https://scratcher.io/platform/api) for custom data handling. [Read more about integrations](https://scratcher.io/platform/integrations). ### 8. Data Analysis and Insights Tracking conversions, traffic and interactions is straightforward and precise. See which formats work best for your brand, segment your audience using participant data, and use your preferred analytics tools to [optimise future campaigns](https://scratcher.io/blog/ab-test-gamified-campaign). [Read more about analytics](https://scratcher.io/platform/analytics). ### 9. User Roles and Permissions Organise your team by managing who has access to which campaigns, tools and features. You stay in control of who uses the platform and what data they can see, which keeps things secure and efficient. Scratcher is also ISO 27001 certified. ## Try It for Yourself Scratcher makes creating, managing and analysing interactive campaigns effective and enjoyable. Whether you're a seasoned marketer or just starting out, you get the tools to create more engaging, memorable brand experiences, and real people on live chat if you need a hand. Browse the [templates](https://scratcher.io/templates) for inspiration, or [start your free 14-day trial](https://scratcher.io/get-started). No credit card needed. Casper Christiansen Co-founder & CEO, Scratcher Casper Christiansen co-founded Scratcher in Copenhagen in 2017 and leads the company as CEO. Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## Keep reading [Gamification Marketing Trends 2027: 8 Predictions for Brands](https://scratcher.io/blog/gamification-marketing-trends-2027) - Strategy - November 4, 2026 [Gamification Marketing Trends 2027: 8 Predictions for Brands](https://scratcher.io/blog/gamification-marketing-trends-2027)Where gamified marketing is heading in 2027, from short mobile games and always-on calendars to AI-built campaigns and new EU rul… [Customer Loyalty Trends 2027: Access, Fairness and Reasons to Come Back](https://scratcher.io/blog/customer-loyalty-trends-2027) - Strategy - November 3, 2026 [Customer Loyalty Trends 2027: Access, Fairness and Reasons to Come Back](https://scratcher.io/blog/customer-loyalty-trends-2027)Members belong to more programmes than ever but feel less special in each. The loyalty and retention trends for 2027, and ideas y… [First-Party Data and Privacy Trends 2027: What Changes for Marketers](https://scratcher.io/blog/first-party-data-trends-2027) - Strategy - November 3, 2026 [First-Party Data and Privacy Trends 2027: What Changes for Marketers](https://scratcher.io/blog/first-party-data-trends-2027)Chrome keeps its cookies, but consent and trust are getting harder to win. The privacy and data trends that will shape marketing … ![Starbucks spin-the-wheel campaign on a mobile phone](https://scratcher.io/assets/campaigns/starbucks-spin-the-wheel.webp) ## Make your first campaign today Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)