Easter is a great moment to bring some spring energy into your marketing. Whatever your industry, the change of season is a natural reason to create excitement and give customers something to remember.
Grab your audience’s attention with seasonal games, quizzes and challenges across your channels. From quizzes about local traditions to the chance of a spring home makeover, here are five campaigns for inspiration. Each one shows how fun, competition and rewards can engage an audience, drive sales and build loyalty.
Tips for Getting Into the Spirit
- Lean into the theme: when else can you put bunnies and colourful eggs in your marketing?
- Don’t forget rewards: incentives keep people motivated and engaged.
- Make it social: encourage your audience to share their results and spread the word.
NorgesEnergi: Quiz
NorgesEnergi is one of Norway’s largest electricity companies. Its seasonal Quiz mixed questions about Norwegian Easter traditions with handy power-saving tips, with prizes including one month of free electricity. A knowledge test plus an attractive prize is a strong combination for conversion.
From product education to employee surveys, the Quiz is a flexible format. It creates a unique interactive experience and tells you a lot about your audience’s preferences and behaviour.
- Over 30K unique visitors: strong interest from their target audience.
- 13,758 unique participants: a player only counts once, no matter how many times they play.
- 41% conversion rate: from interested visitors to engaged leads.
AffaldPlus: Memory Game
AffaldPlus is a joint municipal waste company responsible for waste treatment across its municipalities. For Easter, it used the Memory Game to educate its audience and test their knowledge. Visitors entered their contact details and matched materials with the right waste sorting option. Your old bike, for example, belongs with metal waste.
The Memory Game is fun and a little challenging. It’s an interactive way to highlight your brand, teach your audience something and collect permissions.
- 1,662 unique visitors: strong interest from their target audience.
- 1,084 unique participants
- 65% conversion rate: from interested visitors to engaged leads.
BOBO: Drop Game
For Easter, online furniture retailer BOBO chose the classic Drop Game to generate leads and increase revenue. Visitors entered their name and email, caught the falling furniture and were entered into a draw for a €140 gift card.
A memorable experience helps your brand stand out. Offering the chance to win a reward or discount upfront is a great way to get visitors engaged from the very first moment.
- 3,145 unique visitors: strong interest from their target audience.
- 1,118 unique participants
- 36% conversion rate: from interested visitors to engaged leads.
Elkjøp: Mystery Box
Elkjøp, known as Elgiganten outside Norway, is the largest consumer electronics retailer in the Nordics. It added an incentive to its customer journey with an Easter-themed Mystery Box, or rather, a Mystery Egg.
Visitors enter their contact details, choose an egg and hope it holds a prize. Low stakes, high rewards. Elkjøp offered a range of attractive prizes, including a smartphone, a vacuum cleaner, speakers and even a washing machine.
- 137K unique visitors: strong interest from their target audience.
- 76K unique participants
- 55% conversion rate: from interested visitors to engaged leads.
Sinatur: Scratch Card
Sinatur Hotel & Conference, a Danish boutique hotel brand, focused on lead generation with the classic Scratch Card. It’s a high-converting format with an instant result, and it turns an otherwise dull sign-up into something people enjoy.
To take part, visitors entered their contact details and scratched to reveal three matching icons. The prize: a weekend for two at one of Sinatur’s hotels.
- 4,291 unique visitors: strong interest from their target audience.
- 4,025 unique participants
- 94% conversion rate: from interested visitors to engaged leads.
Plan Your Own Easter Campaign
Five brands, five different formats, one common thread: a clear seasonal theme, a prize people actually want and a simple way to take part. For more practical advice, read our guide to Easter gamification with Klaviyo and Shopify, or see how Dansk Outlet pulled off a last-minute Easter campaign.
When you’re ready, browse our templates and have your Easter game ready well before the holiday.
