--- title: "Q4 Gamification Campaigns: 4 Examples That Won the Season" description: "Get inspired by Q4 gamification campaigns from BonBon-Land, Deichmann, The Body Shop and Telmore that drove engagement, leads and sales in the busiest season." url: https://scratcher.io/blog/top-5-q4-gamification-campaigns language: en --- # Top Q4 Gamification Campaigns That Broke the Seasonal Script Q4 campaigns from BonBon-Land, Deichmann, The Body Shop and Telmore that skipped the usual discount noise and won with gamification instead. Casper Christiansen 4 min read Updated August 11, 2025 ![Top 5 – Q4 Gamification Campaigns](https://scratcher.io/img/containers/assets/blog/covers/top-5-q4-gamification-campaigns.webp/672e27362dfe95538a7a2d0be1dbe472/top-5-q4-gamification-campaigns.webp) In Q4, marketing often falls back on the predictable: more discounts, louder messages, bigger ad budgets. But attention is limited, and consumer fatigue is real. That’s where [gamification marketing](https://scratcher.io/blog/what-is-gamification-marketing) breaks the mould. It invites people to *play*, not just *buy*. Here are four campaigns that didn’t follow the seasonal script and won because of it. ## Gamification Campaign Examples for Inspiration ### 1. BonBon-Land’s Halloween Scratch Card ![BonBon-Land Halloween scratchcard game shown on a laptop](https://scratcher.io/img/containers/assets/blog/bonbon-land-halloween-scratchcard.webp/887b8b1958f19d41c279783ae90a1613/bonbon-land-halloween-scratchcard.webp) The Danish amusement park BonBon-Land turned Halloween into a rich source of customer data. It launched a digital scratch card game with more than 100 prizes, from merchandise to free tickets. Over 11,000 people took part, and 42% of everyone who visited the campaign page played. The clever part? This wasn’t just about fun. The [scratch card](https://scratcher.io/platform/formats/scratch-card) format drove engagement *and* collected useful data for future targeting. Entertainment plus insight: a double win. Read more about [BonBon-Land’s approach to engagement](https://scratcher.io/customers/bonbon-land-transforming-consumers-engagement-while-driving-revenue). - **100+ wins:** more than 100 rewards were won by participants. - **11,000+ participants:** a large pool of new contacts. - **42% conversion rate:** 42% of landing page visitors played the Halloween game. ### 2. Deichmann’s Black Week Slot Machine ![Deichmann Black Week slot machine game with shoes and bags on a laptop](https://scratcher.io/img/containers/assets/blog/deichmann-black-week-slot-machine.webp/1968d84f756353c781d83f2305cb83a0/deichmann-black-week-slot-machine.webp) Deichmann, one of Europe’s biggest footwear retailers, [gamified Black Friday](https://scratcher.io/blog/black-friday-popups) with a [Slot Machine](https://scratcher.io/platform/formats/slot-machine). Players could win gift cards, free shoes and accessories, and even those who didn’t hit the jackpot got a 10% discount code. That small consolation prize helped drive a 64% participation rate. No pushy messaging, just a simple game that gave people a reason to stay and shop. - **Consolation prizes paid off:** Deichmann could see the impact on revenue by tracking redeemed discount codes. - **8,751+ customers participated:** a player only counts once, no matter how many times they play. - **64% conversion rate:** 64% of website visitors played the Slot Machine. ### 3. The Body Shop’s Advent Spin ![The Body Shop Spin the Wheel Advent campaign with beauty prizes on a laptop](https://scratcher.io/img/containers/assets/blog/the-body-shop-advent-spin-the-wheel.webp/3564ff368198c68daf4f4f1f25fac8c9/the-body-shop-advent-spin-the-wheel.webp) The Body Shop launched a Spin the Wheel [Advent Calendar](https://scratcher.io/platform/formats/advent-calendar): 21 days of daily prizes, each opened by filling in a form. The game handed out more than 2,800 rewards and grew the email list considerably. Most holiday campaigns push products. This one collected leads and strengthened the brand connection with a light, feel-good game. Sometimes the best way to sell is not to sell at all. - **2,800+ wins:** more than 2,800 rewards were won by participants. - **29,000+ unique participants:** a player only counts once, no matter how many times they play. - **31% conversion rate:** 31% of all visitors took part in the [Advent campaign](https://scratcher.io/blog/tips-for-a-successful-advent-calendar-gamification-campaign). ### 4. Telmore’s Weekly Personality Tests Danish [mobile provider](https://scratcher.io/blog/gamification-marketing-for-telecom-companies) Telmore ran a weekly [personality test](https://scratcher.io/platform/formats/personality-test) during Advent. Players answered festive questions for a chance to win high-value prizes like an iPhone and AirPods. The format converted 85% of visitors. More importantly, the answers gave Telmore deeper insight into its audience’s attitudes and preferences, helping it tailor future messaging. Think of it as [market research that also does your marketing](https://scratcher.io/blog/personality-test-marketing). - **Weekly high-value prizes:** an iPhone 13, AirPods and a speaker up for grabs every week. - **127,146+ unique leads:** from more than 140,000 visitors. A player only counts once, no matter how many times they play. - **85% conversion rate:** 85% of landing page visitors took the personality test. ## A Smarter Way to Win Q4 These campaigns have one thing in common: they skip the tired tactics and put interaction first. In a season full of noise, gamification offers something rare: engagement people choose to give. It’s not about adding bells and whistles. It’s about rethinking the funnel. Engage first, convert later. For more seasonal ideas, read our guides to [Halloween marketing with gamification](https://scratcher.io/blog/halloween-marketing-with-gamification-strategies-ideas) and [Black Friday marketing](https://scratcher.io/blog/black-friday-marketing-powering-engagement-conversions), or browse more articles on our [blog](https://scratcher.io/blog). Ready to plan your own? [Start a free 14-day trial](https://scratcher.io/get-started). Casper Christiansen Co-founder & CEO, Scratcher Casper Christiansen co-founded Scratcher in Copenhagen in 2017 and leads the company as CEO. [Seasonal Marketing](https://scratcher.io/blog) Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## Keep reading [Black Week Campaign Ideas: Plan the Whole Week to Cyber Monday](https://scratcher.io/blog/black-week-cyber-monday) - Seasonal Marketing - October 27, 2026 [Black Week Campaign Ideas: Plan the Whole Week to Cyber Monday](https://scratcher.io/blog/black-week-cyber-monday)Ten Black Week campaign ideas that give people a reason to come back every day, from the early-access list to Cyber Monday and th… [How Much Does a Digital Advent Calendar Cost?](https://scratcher.io/blog/digital-advent-calendar-cost) - Seasonal Marketing - October 26, 2026 [How Much Does a Digital Advent Calendar Cost?](https://scratcher.io/blog/digital-advent-calendar-cost)The real cost of an online Christmas calendar: software, prizes, time and promotion, with an example budget and a lighter 4-door … [Digital Advent Calendar for Employees: Ideas and How to Set One Up](https://scratcher.io/blog/digital-advent-calendar-for-employees) - Seasonal Marketing - October 23, 2026 [Digital Advent Calendar for Employees: Ideas and How to Set One Up](https://scratcher.io/blog/digital-advent-calendar-for-employees)24 door ideas for an online advent calendar for staff, plus how to set it up, share it on the intranet or Teams and handle prizes… ![Starbucks spin-the-wheel campaign on a mobile phone](https://scratcher.io/assets/campaigns/starbucks-spin-the-wheel.webp) ## Make your first campaign today Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)