The festive season is the time of year when brands compete hardest for attention. Interactive campaigns are one of the most effective ways to stand out, because they turn a passive audience into active participants and give people a reason to come back.
Below are ten games you can build your Christmas campaign around, from the classic scratch card to the ever-popular Christmas calendar.
Why Interactive Marketing Works at Christmas
Interactive campaigns open a two-way conversation between you and your customers. Instead of seeing yet another banner, people play, guess, pick and win. That creates a memorable experience, and it gives you something valuable in return: sign-ups, consent and insight into what your audience wants.
The right game depends on your concept and goals. Here are ten to choose from.
1. The Scratch Card
The Scratch Card is a classic that plays on curiosity. Customers scratch a virtual card to reveal a discount, a freebie or a special offer. The moment of surprise is a strong nudge towards a purchase.
2. Spin the Wheel
Spin the Wheel adds excitement to the shopping experience. Customers spin a virtual wheel and land on rewards such as percentage discounts, buy-one-get-one offers or a grand prize. The anticipation keeps people engaged.
3. The Quiz
A Quiz entertains and teaches customers about your products at the same time. Make it holiday-themed and reward finishers with personalised product recommendations or a seasonal offer based on their answers.
4. The Mystery Box
The unknown is a powerful motivator. In a Mystery Box game, customers pick one of several wrapped boxes to reveal a surprise gift or discount. It fits the gift-giving season perfectly.
5. The Puzzle
Challenge your customers' problem-solving skills with a festive Puzzle Game. Solving it can reveal an exclusive discount or early access to an offer, and players get a real sense of achievement.
6. Roll the Dice
Roll the Dice is a game of chance that adds unpredictability to your promotions. Customers roll a virtual die to reveal their reward. Simple, quick and fun.
7. The Slot Machine
A festive Slot Machine lets players pull the lever and hope for three matching symbols. Swap the classic cherries for your own products or Christmas icons to keep it on-brand.
8. The Memory Game
A Memory Game asks players to match pairs of cards. Use product images as the motifs and people spend time looking closely at your range while they play.
9. Gift Surprise
Gift Surprise lets customers unwrap a virtual present to see what they've won. It takes seconds to play and works well as a daily or weekly giveaway.
10. The Christmas Calendar (Most Popular)
The Christmas calendar is a tried-and-tested favourite. With 24 doors opening one per day, customers discover new competitions, discounts or content throughout December. The daily ritual builds anticipation, brings people back again and again and supports sales over a longer period.
Build Your Christmas Campaign
You can combine several of these games, for example by putting a different one behind each door of your calendar. Browse our templates for festive designs, or start a free 14-day trial and launch your Christmas campaign without writing a line of code.
