Where your game lives matters just as much as the game itself. Placement affects visibility, traffic, conversions and the overall flow of your campaign.
Scratcher supports several publishing options: iFrames, subdomains, dedicated landing pages and pop-ups. Each suits different goals. This short guide covers the strengths of each option and helps you pick the best fit for your marketing strategy.
1. iFrame Embed
Best for: seamless on-site engagement and high-traffic pages
An iFrame lets you embed your Scratcher game on your own website, inside an existing page such as a product page, blog article, campaign hub or your homepage.
It’s ideal when you want to:
- Keep traffic on your own website
- Add interactive content to an existing page
- Support your ongoing SEO work
- Create a native, seamless experience
iFrames work especially well for engagement-focused activations: quizzes, instant wins, challenges and evergreen games.
Why choose it? If visitors already come to your website and you want more interaction or conversions without interrupting their journey, an iFrame is the way to go.
2. Subdomain Hosting
Best for: clean URLs, standalone campaigns and paid traffic
Hosting your game on a custom subdomain, like play.yourbrand.com, gives your campaign its own space while keeping your brand front and centre.
It’s a great fit when your strategy includes:
- Paid ads on Google, Meta or TikTok
- Social media campaigns
- Influencer traffic
- Seasonal or time-limited activations
- A/B testing different landing experiences
- No dependency on the team that runs your main website
A subdomain also loads fast and keeps your campaign analytics separate for cleaner measurement.
Why choose it? If you want a branded, standalone space optimised for performance and easy sharing, choose a subdomain.
3. Dedicated Landing Page
Best for: fast launches and marketers who want full control
Scratcher’s built-in landing page lets you publish a campaign quickly without touching code or waiting for developers.
It’s ideal when:
- You need to launch fast
- Your campaign doesn’t need your website team
- You want full control over layout, messaging and visuals
- Your goal is simple: drive traffic, get people to play, convert
Why choose it? When speed matters and you want a professional campaign page ready in minutes.
4. Pop-up
Best for: conversions, list building and traffic already on your site
Pop-ups are powerful when you want to capture leads or boost engagement at key moments. They grab attention without sending visitors to a new page.
Great for:
- Exit-intent offers
- Seasonal campaigns like Black Friday, Christmas and summer sales
- Loyalty programme pushes
- Cart recovery
- Exclusive game invitations for VIP customers
You can trigger pop-ups based on behaviour, such as scroll depth, time on page, exit intent or a button click. For tips on getting the most out of them, read how to create high-converting pop-ups with Scratcher.
Why choose it? If your strategy relies on converting existing website traffic and getting people to play quickly, pop-ups deliver.
So, Which One Should You Choose?
Most brands combine several options. For example:
- A subdomain for paid ads
- An iFrame on a campaign hub
- A pop-up to re-engage website visitors
Using several placements gives you more reach and more conversions throughout the customer journey.
Want to set it up? These guides walk you through the technical steps:
Don’t have an account yet? Start your free 14-day trial and try every placement option yourself.
