--- title: "Where Should Your Gamified Campaign Live? 4 Options" description: "iFrame, subdomain, landing page or pop-up? Learn how placement affects visibility, traffic and conversions, and choose the best home for your campaign." url: https://scratcher.io/blog/where-should-your-gamified-campaign-live language: en --- # Where Should Your Gamified Campaign Live? iFrame, subdomain, landing page or pop-up? Where your game lives shapes how quickly people engage and how well your campaign converts. Henrik Lund 3 min read Updated November 24, 2025 ![Where Should Your Gamified Campaign Live?](https://scratcher.io/img/containers/assets/blog/covers/where-should-your-gamified-campaign-live.webp/bca5602774f1dea54b8a7f5443018d85/where-should-your-gamified-campaign-live.webp) Where your game lives matters just as much as the game itself. Placement affects visibility, traffic, conversions and the overall flow of your campaign. Scratcher supports several publishing options: **iFrames, subdomains, dedicated landing pages and pop-ups**. Each suits different goals. This short guide covers the strengths of each option and helps you pick the best fit for your marketing strategy. ## 1. iFrame Embed **Best for:** seamless on-site engagement and high-traffic pages An iFrame lets you [embed your Scratcher game on your own website](https://scratcher.io/platform/website), inside an existing page such as a product page, blog article, campaign hub or your homepage. It’s ideal when you want to: - Keep traffic on your own website - Add interactive content to an existing page - Support your ongoing SEO work - Create a native, seamless experience iFrames work especially well for engagement-focused activations: quizzes, instant wins, challenges and evergreen games. **Why choose it?** If visitors already come to your website and you want more interaction or conversions without interrupting their journey, an iFrame is the way to go. ## 2. Subdomain Hosting **Best for:** clean URLs, standalone campaigns and paid traffic Hosting your game on a custom subdomain, like play.yourbrand.com, gives your campaign its own space while keeping your brand front and centre. It’s a great fit when your strategy includes: - [Paid ads on Google, Meta or TikTok](https://scratcher.io/blog/3-step-rocket-how-to-succeed-with-gamification-on-paid-social) - [Social media campaigns](https://scratcher.io/platform/social-media) - Influencer traffic - Seasonal or time-limited activations - [A/B testing different landing experiences](https://scratcher.io/blog/ab-test-gamified-campaign) - No dependency on the team that runs your main website A subdomain also loads fast and keeps your campaign analytics separate for cleaner measurement. **Why choose it?** If you want a branded, standalone space optimised for performance and easy sharing, choose a subdomain. ## 3. Dedicated Landing Page **Best for:** fast launches and marketers who want full control Scratcher’s built-in landing page lets you publish a campaign quickly without touching code or waiting for developers. It’s ideal when: - You need to launch fast - Your campaign doesn’t need your website team - You want full control over layout, messaging and visuals - Your goal is simple: drive traffic, get people to play, convert **Why choose it?** When speed matters and you want a professional campaign page ready in minutes. ## 4. Pop-up **Best for:** conversions, list building and traffic already on your site [Pop-ups](https://scratcher.io/platform/pop-ups) are powerful when you want to capture leads or boost engagement at key moments. They grab attention without sending visitors to a new page. Great for: - [Exit-intent offers](https://scratcher.io/blog/exit-intent-popup) - Seasonal campaigns like Black Friday, Christmas and summer sales - Loyalty programme pushes - Cart recovery - Exclusive game invitations for VIP customers You can [trigger pop-ups based on behaviour](https://scratcher.io/blog/popup-timing-triggers), such as scroll depth, time on page, exit intent or a button click. For tips on getting the most out of them, read [how to create high-converting pop-ups with Scratcher](https://scratcher.io/blog/how-to-create-high-converting-pop-ups-with-scratcher). **Why choose it?** If your strategy relies on converting existing website traffic and getting people to play quickly, pop-ups deliver. ## So, Which One Should You Choose? Most brands combine several options. For example: - A subdomain for paid ads - An iFrame on a campaign hub - A pop-up to re-engage website visitors Using several placements gives you more reach and more conversions throughout the customer journey. Want to set it up? These guides walk you through the technical steps: - [Embedding as iFrame or script](https://helpcenter.scratcher.io/en/article/how-to-embed-a-script-or-iframe-and-set-up-the-url-5z4qdf/) - [Creating pop-ups and adding triggers](https://helpcenter.scratcher.io/en/article/how-to-create-a-pop-up-with-or-without-a-game-and-add-scripts-and-triggers-1ephb6r/) Don’t have an account yet? [Start your free 14-day trial](https://scratcher.io/get-started) and try every placement option yourself. Henrik Lund Co-founder, Scratcher Henrik Lund co-founded Scratcher in Copenhagen in 2017 and has helped brands build interactive campaigns ever since. [Strategy](https://scratcher.io/blog) Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. 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