Edit Content


See all the features in our powerful campaign builder.


Connect Scratcher with your favorite tools.


Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.




Consumer Goods

Media & Entertainment




Create new business and upsell opportunities with interactive marketing.

Customers Stories

Discover success stories from brands like yours.



Knowledge Base

Get quick answers to the most commonly asked questions

Customer case

Huge success for Save the Children Fund

Red Barnet used gamification marketing for their annual Christmas campaign.


Save the Children is Denmark’s largest children’s rights organisation. Red Barnet works in Denmark and more than 120 other countries. The non-profit organisation has more than 2,000 volunteers in Denmark who play an important role in their annual national collection, where there are typically around 10,000 registered collectors.

Great lead generation at a low cost

For their Christmas campaign, Red Barnet used the Quiz format with 5 questions about their international work. The quiz was collaboratively developed by Red Barnet’s in-house creative team and the Scratcher team. It was released in Red Barnet’s digital universe with HUAWEI contributing as a prize sponsor.


3 KPIs lead the Red Barnet campaign:

  • Engaging potential donors: With the quiz, Red Barnet wanted to engage potential donors who did not know about the non-profit organisation’s work.
  • Lead collection & conversion: Lead collection was an active part of the campaign and the quiz’s gatekeeper—visitors shared their personal information to participate in the quiz.
  • Sale of certificates: The overall purpose of the campaign was the sale of gift certificates in Red Barnet’s webshop. Several tactical messages were integrated into the quiz as the entry point to the webshop.

Read more cases

Gamification Marketing in Retail: Connecting online and in-store experiences

We recently had the pleasure of speaking with Andrea Edström, Ecommerce Country Manager for Deichmann in the Nordics, about how they have implemented gamification campaigns to drive business growth and engagement.

Lampeguru uncovered new revenue opportunities during Black Friday

The lighting retailer’s Black Friday campaign generated 6-digit revenue growth and 4582 unique leads

How Rito.dk achieved an ROI of 19,5%

Using discount codes as a consolation prize resulted in increased traffic to their webshop and an ROI of 19,5%.

Omnichannel marketing with POWER

TV LIVE LIVE shopping with high engagement and more than 40% conversion.

Driving conversions for Continental

A Christmas campaign with a 130% increase in newsletter subscribers.

Mastering lead generation with Dansk Boligvurdering

A customer-centric, always-on strategy with over 70% conversion.