Ideas for every season — all year round
Christmas, Black Friday, Easter or a trade show: there is always a good reason to invite your customers to play. Find an idea, pick a template and have your campaign ready in minutes.
Used by brands like Burger King, Toyota and WWF
Christmas and Black Friday
The busiest weeks of the year. A game helps you stand out when every inbox is full of offers.
From big Christmas calendars to small pop-up games — with tips on goals, prizes and follow-up.
Ten practical tips to plan, promote and measure a calendar that keeps people coming back all December.
Use games and scarcity to get more sign-ups, loyalty members and sales — not just a discount.
More moments to play
You don't have to sell roses or chocolate to run a Valentine's campaign that supports your goals.
Five Easter campaigns — from a quiz to a scratch card — that brought in sign-ups, data and engagement.
Longer days mean more time to play. See what works in summer, from catch games to product quizzes.
A season built around surprise. Hide prizes in mystery boxes or let people spin a spooky wheel.
Trade shows, events and sports
Interactive campaigns work just as well in the real world. Put a QR code on your stand, your poster or the big screen, and let people play on their own phone. Read how interactive floor maps bring visitors to sponsor booths and the key moments to launch a campaign in sports.
Bring more visitors to your stand
Collect sign-ups instead of business cards
Give fans a reason to play before, during and after the match
Don't wait for the next holiday
Many of our customers run campaigns all year round and plan them around the seasons. An always-on campaign keeps your brand top of mind and keeps new sign-ups coming between the big moments. Read how to plan a full year of campaigns and why always-on marketing works.
Plan your campaigns for the whole year
Give a running campaign new prizes or questions so people come back
Rex writes new texts and quiz questions for you in minutes
More ideas from our blog
A gift finder quiz helps undecided shoppers find the right present, and turns their answers into leads and sales. Here is how to …
Your Black Friday emails only reach people who said yes first. These 10 gamified popup ideas help you build the list before Black…
11.11 is now on many Nordic retail calendars. Here is how to position Singles' Day next to Black Friday, with campaign ideas, a t…
It depends on your goals. Many of our customers run campaigns all year round and plan them around seasons like Christmas, Black Friday and Easter. We are happy to help you plan the year.
When a campaign runs for a long time, new prizes, questions or designs give people a reason to come back. Rex, the AI assistant, writes new texts and quiz questions for you in minutes.
Yes. Pick a template, add your logo and change anything with drag and drop. Rex can match the design to your brand for you.
Luck games like scratch cards and spin the wheel are quick and fun for many people. Quizzes and personality tests are great when you want to learn what your customers like. See all 40+ formats on our formats page.
Yes. Book a meeting and we'll help you with ideas and strategy for your next campaign.
Turn your idea into a campaign today
Pick a template and have your campaign ready in minutes. Try Scratcher free for 14 days — no credit card required.