--- title: "Campaign Ideas for Every Season | Scratcher" description: "Interactive campaign ideas for the whole year: Christmas, Black Friday, Easter, Halloween, Valentine's Day, summer, trade shows and more." url: https://scratcher.io/campaign-ideas language: en --- ![The Scratcher campaign planner with campaigns for the whole year](https://scratcher.io/img/containers/assets/screenshots/scratcher-campaign-planner.webp/3107eba9127320771f4f23042bc09240/scratcher-campaign-planner.webp) Campaign ideas # Ideas for every season — all year round Christmas, Black Friday, Easter or a trade show: there is always a good reason to invite your customers to play. Find an idea, pick a template and have your campaign ready in minutes. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) The big season ## Christmas and Black Friday The busiest weeks of the year. A game helps you stand out when every inbox is full of offers. ![Christmas campaign ideas](https://scratcher.io/img/containers/assets/illustrations/campaign-ideas-2-0.webp/35a7251174f41b5e7d3b98334ccda8d0/campaign-ideas-2-0.webp) Christmas campaign ideasFrom big Christmas calendars to small pop-up games — with tips on goals, prizes and follow-up. [Read more: Christmas campaign ideas](https://scratcher.io/blog/christmas-campaign-ideas) ![Advent calendar tips](https://scratcher.io/img/containers/assets/illustrations/campaign-ideas-2-1.webp/e109724b7cde34367cfd398760435f45/campaign-ideas-2-1.webp) Advent calendar tipsTen practical tips to plan, promote and measure a calendar that keeps people coming back all December. [Read more: Advent calendar tips](https://scratcher.io/blog/tips-for-a-successful-advent-calendar-gamification-campaign) ![Black Friday](https://scratcher.io/img/containers/assets/illustrations/campaign-ideas-2-2.webp/0a8cededc42d57354252baca9e862bdd/campaign-ideas-2-2.webp) Black FridayUse games and scarcity to get more sign-ups, loyalty members and sales — not just a discount. [Read more: Black Friday](https://scratcher.io/blog/black-friday-marketing-powering-engagement-conversions) --- Through the year ## More moments to play Valentine's DayYou don't have to sell roses or chocolate to run a Valentine's campaign that supports your goals. [Read more: Valentine's Day](https://scratcher.io/blog/crafting-a-winning-valentines-interactive-campaign) EasterFive Easter campaigns — from a quiz to a scratch card — that brought in sign-ups, data and engagement. [Read more: Easter](https://scratcher.io/blog/easter-gamification-marketing-klaviyo-shopify-roi) SummerLonger days mean more time to play. See what works in summer, from catch games to product quizzes. [Read more: Summer](https://scratcher.io/blog/whats-hot-in-gamification-marketing-this-summer) HalloweenA season built around surprise. Hide prizes in mystery boxes or let people spin a spooky wheel. [Read more: Halloween](https://scratcher.io/blog/halloween-marketing-with-gamification-strategies-ideas) --- ![Trade shows, events and sports](https://scratcher.io/img/containers/assets/illustrations/campaign-ideas-4.webp/ef3fabe1252e4beeb35a2ade7b5e3ad9/campaign-ideas-4.webp) Events ## Trade shows, events and sports Interactive campaigns work just as well in the real world. Put a QR code on your stand, your poster or the big screen, and let people play on their own phone. Read how [interactive floor maps bring visitors to sponsor booths](https://scratcher.io/blog/how-interactive-floor-maps-drive-trade-show-traffic-and-sponsor-roi) and [the key moments to launch a campaign in sports](https://scratcher.io/blog/key-moments-to-launch-gamified-campaigns-in-sports). - Bring more visitors to your stand - Collect sign-ups instead of business cards - Give fans a reason to play before, during and after the match [See QR codes: Trade shows, events and sports](https://scratcher.io/platform/qr-codes) Plan the year ## Don't wait for the next holiday Many of our customers run campaigns all year round and plan them around the seasons. An always-on campaign keeps your brand top of mind and keeps new sign-ups coming between the big moments. Read [how to plan a full year of campaigns](https://scratcher.io/blog/a-year-of-engagement-how-to-plan-marketing-calendar-events-all-year-round) and [why always-on marketing works](https://scratcher.io/blog/the-strategic-case-for-always-on-marketing). - Plan your campaigns for the whole year - Give a running campaign new prizes or questions so people come back - Rex writes new texts and quiz questions for you in minutes [Get help to plan your year: Don't wait for the next holiday](https://scratcher.io/book-a-meeting) ![Don't wait for the next holiday](https://scratcher.io/img/containers/assets/rex/publishing.webp/2295de1c41fba1b20417f4285b9c0916/publishing.webp) Blog ## More ideas from our blog [Gamification Marketing Trends 2027: 8 Predictions for Brands](https://scratcher.io/blog/gamification-marketing-trends-2027) - Strategy - November 4, 2026 [Gamification Marketing Trends 2027: 8 Predictions for Brands](https://scratcher.io/blog/gamification-marketing-trends-2027)Where gamified marketing is heading in 2027, from short mobile games and always-on calendars to AI-built campaigns and new EU rul… [Customer Loyalty Trends 2027: Access, Fairness and Reasons to Come Back](https://scratcher.io/blog/customer-loyalty-trends-2027) - Strategy - November 3, 2026 [Customer Loyalty Trends 2027: Access, Fairness and Reasons to Come Back](https://scratcher.io/blog/customer-loyalty-trends-2027)Members belong to more programmes than ever but feel less special in each. The loyalty and retention trends for 2027, and ideas y… [First-Party Data and Privacy Trends 2027: What Changes for Marketers](https://scratcher.io/blog/first-party-data-trends-2027) - Strategy - November 3, 2026 [First-Party Data and Privacy Trends 2027: What Changes for Marketers](https://scratcher.io/blog/first-party-data-trends-2027)Chrome keeps its cookies, but consent and trust are getting harder to win. The privacy and data trends that will shape marketing … [All articles](https://scratcher.io/blog) Questions ## Questions about campaign ideas [Book a meeting](https://scratcher.io/book-a-meeting) - It depends on your goals. Many of our customers run campaigns all year round and plan them around seasons like Christmas, Black Friday and Easter. We are happy to help you plan the year. - When a campaign runs for a long time, new prizes, questions or designs give people a reason to come back. Rex, [the AI assistant](https://scratcher.io/platform/ai-assistant), writes new texts and quiz questions for you in minutes. - Yes. [Pick a template](https://scratcher.io/templates), add your logo and change anything with drag and drop. Rex can match the design to your brand for you. - Luck games like scratch cards and spin the wheel are quick and fun for many people. Quizzes and personality tests are great when you want to learn what your customers like. See all 40+ formats on [our formats page](https://scratcher.io/platform/formats). - Yes. [Book a meeting](https://scratcher.io/book-a-meeting) and we'll help you with ideas and strategy for your next campaign. ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Turn your idea into a campaign today Pick a template and have your campaign ready in minutes. Try Scratcher free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)