Greenlands biggest retail chain: Brugseni
To create even more advantages and a higher conversion rate towards the app we chose to launch strategic cooperation with Scratcher as our gamification platform. Read about the Brugseni experience.
Brugseni is 100% owned by the Greenlandic people and is one of Greenland’s largest retail chains, and they are present in 8 cities and have a total of 18 stores. Brugseni has approx. 600 employees and several thousand people through their stores daily.
Converted from customer to loyal member
Greenland’s biggest retail chain, Brugseni used gamification as part of its marketing strategy for the launch of its new Brugseni application. The app is part of their new digital loyalty program.
USE OF PROMOTION CODES
Many promotion codes were up for grabs and it resulted in many participants.
EXISTING MEMBERS WERE CONVERTED TO THE LOYALTY PROGRAM
More than 50% of the existing members were converted to the digital loyalty program.
Successful Gamification Marketing strategy
The combination of both having first prizes and consolation prizes was essential. Indeed, the different promotion codes were welcomed and used diligently in the stores.
+57.000 people have played through the app.
During the campaign, Brugseni got +9000 new leads.
The count of members in the loyalty program grew to almost 38.000.