Customer case
Last Minute Easter Campaign for the Win
The campaign generated a staggering 16.000 unique visitors and lead to 13.000 unique sign-ups, a conversion rate of 84%.

About Company

Consumer goods
Dansk Outlet is a retail store, selling surplus goods in 31 stores in Denmark. For a few years now they have been investing in online sales and that’s how their joint web shop was born. In a competitive industry like fashion, acquiring leads can be challenging – and that’s why Dansk Outlet decided to try gamification
Great rise in permissions


In addition, the use of gift cards as prizes resulted in increased traffic and sales through their webshop.

Business Objective
Dansk Outlet wanted to try out Gamification Marketing to build a wider lead base for their newsletter.
Their goal was to get significant amounts of relevant leads through owned channels and do it fast. At the same time, Dansk Outlet was limited resources. Therefore, we helped them create an easter Scratch Card campaign which lasted only 6 days, where participants could win up to 1000 DDK to spend in the store.



Campaign Results
Dansk Outlet embedded the Scratcher campaign on its website and pushed it out through two channels:
- A pop-up on their webshop
- Organic post on Facebook. (No ad spend)
Nevertheless, this short Easter campaign generated a staggering 16.000 unique visitors and lead to 13.000 unique participants, a conversion rate of 84%. In addition, the use of gift cards as prizes resulted in increased traffic and sales through their webshop.
UNIQUE VISITORS
PARTICIPANTS
CONVERSION RATE