Last Minute Easter Campaign for the Win

The campaign generated a staggering 16.000 unique visitors and lead to 13.000 unique sign-ups, a conversion rate of 84%.

Background Information

Dansk Outlet is a retail store, selling surplus goods in 31 stores in Denmark.

For a few years now they have been investing in online sales and that’s how their joint web shop was born. 

In a competitive industry like fashion, acquiring leads can be challenging – and that’s why Dansk Outlet decided to try gamification

Great rise in permissions

In addition, the use of gift cards as prizes resulted in increased traffic and sales through their webshop.

Business Objective

Dansk Outlet wanted to try out Gamification Marketing to build a wider lead base for their newsletter. 

Their goal was to get a significant amount of relevant leads through owned channels and do it fast.

At the same time, Dansk Outlet was limited resources. Therefore, we helped them create an easter Scratch Card campaign which lasted only 6 days, where participants could win up to 1000 DDK to spend in the store.

Campaign Results

Dansk Outlet embedded the Scratcher campaign on their website and pushed it out through two channels:

  • A pop-up on their webshop
  • Organic post on Facebook. (No ad spend)
 

Nevertheless, this short Easter campaign generated a staggering 16.000 unique visitors and lead to 13.000 unique participants, a conversion rate of 84%.

 

In addition, the use of gift cards as prizes resulted in increased traffic and sales through their webshop.

Customer statement

I was looking for the most efficient gamification campaign set-up for Easter, to generate more leads to work with while being able to track them as they are active in our marketing funnel. The Scratcher team helped me to do that and I could see the results instantly. Knowing that we were pressed on time, the Scratcher team worked hard to meet our campaign needs. The people at Scratcher are very responsive, knowledgeable and professional in their approach. I would highly recommend Scratcher to anyone looking to work with Gamification marketing. .. We love them!

– Anders Vendelbo, Head of Ecommerce, Dansk Outlet Webshop

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