Customer case

Davidsen celebrated their 75th anniversary with success!

To celebrate the company’s 75th anniversary, Davidsen used a Wheel of Fortune in their webshop—resulting in increased traffic on their online and offline channels

About Company

logo of davidsen, blue background, white inscription
davidsenshop.dk
Consumer goods

Davidsen’s Tømmerhandel A/S is a Danish hardware store that offers a wide range of products within timber and construction. In addition to being a nationwide hardware store, they also have a branch in Nuuk, Greenland and the industry’s largest webshop.

Davidsens Tømmerhandel A/S has developed to be among Denmark’s largest suppliers to the construction industry with more than 1,000 employees and a total turnover of €500+ million.

Success for Davidsen's 75th anniversary!

On several occasions, the Davidsen shop has used Scratcher’s platform to enrich its database with new leads. With gamification marketing, they focus on increasing engagement both in-store and on their webshop as well as collecting email permissions among their existing and potential customers.

“Scratcher is very service minded and we are proud of the results we have created through our campaigns. In 2019, Scratcher was responsible for designing and setting up our campaigns. They focused on solutions that suited our needs and desires. With great success, we achieved high conversion rates and impressive click rates through our newsletters. That is why we have chosen to continue the cooperation with an annual license in 2020.”

Gamification campaign results

The results from their 75th anniversary campaign were very satisfying both online and in their physical stores. Online results showed, among other things, that Davidsen gained almost 12,000 unique visitors, with a conversion rate of 42%.
 
Their outstanding results show how effective interactive marketing can be! There are many opportunities to implement gamification as a tactical part of the company’s annual deals. The Davidsen shop has been particularly pleased to use the promotions both on the webshop and as part of their shop activities.

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