Customer case
Fleggaard generated +21.000 leads in one campaign
+34,000 unique participants. A player only counts as one, no matter how many times he plays the game.
About the company
Consumer goods
Fleggaard Retail is a modern supermarket chain and the largest within the Danish/Scandinavian cross border trade. Offering a wide assortment from the expected cross border range to fresh meat, wine and a variety of non-food products. Fleggaard has an effective pre-order setup, where customers select and pre-order their purchases online.
21,000 new & reactivated permissions to the customer database.
112,000 unique visitors clicked on the game page.
34,000 unique participants. A player only counts as one, no matter how many times he plays the game.
Great rise in permissions
The wheel of fortune gave more than +21,000 new and reactivated permissions to the customer database.
Huge success across the border
The border store Fleggaard wanted to get new leads collected and at the same time reactivate existing inactive leads. That is why Fleggaard has entered into a collaboration with Scratcher over several campaigns. The first campaign has just ended and this one with great success. The first campaign consisted of a Wheel of fortune, where customers had the opportunity to win DKK 100 gift cards to the store.
Took advantage of their potential by activating owned media
Through great efforts on their own media, Fleggaard managed to create an impressive traction on their campaign. On their own website, they had made sure that the campaign was placed on the front page, in addition supported by a pop up and page banners. Their Facebook and Instagram channels were also used to promote the game. Without spending much money on marketing on their Facebook page, the advertisement managed to reach almost 30,000 which led to approximately 2,500 clicks on the posting.
