Customer case
How Rito.dk achieved an ROI of 19,5%
The use of discount codes as a consolation prize resulted in increased traffic to their webshop and an ROI of 19,5%.
About the company
Consumer goods
Rito.dk is an online shop that sells yarn and hobby items started in January 2014. As an online yarn shop, they employ 65 full-time employees. Several of the employees have experience with running webshops. Giving Rito.dk the right knowledge to run successful and secure e-commerce.
Enticement to visit the webshop
By activating and promoting their campaign across all the marketing channels, Rito.dk managed to create a very successful campaign. The combination of having both regular winner prizes and consolation prizes proved to be a very effective strategy, as the consolation prizes were discount codes that could be used directly in their webshop. Compared to Rito.dk’s previous year, there was an obvious increase in both traffic and revenue growth due to the implementation of the Scratcher campaign.
Gamification Campaign results
Rito.dk embedded the Scratcher campaign on their own website using the automatically generated JavaScript embed code. The campaign launched during one of the biggest annual events, Christmas.
2 out of 3 of the participants were new permissions. The participants returned and participated on average 5,6 times during the campaign. The use of discount codes as a consolation prize resulted in increased traffic to their webshop and Rito.dk experienced an ROI of 19,5%.
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