Customer case

Whiteaway acquired leads in a difficult market of household appliances

After 6 months 82% are still subscribed to the newsletter.

About the company

whiteaway logo. green dots with a with "W", green inscription
Consumer goods is a young and ambitious e-commerce company. At the same time, it is Denmark’s largest online retailer of white goods, and their goal is to make it easy and simple to buy cheap white goods online. is also a part of the WhiteAway Group, which owns a number of online stores and the franchise chains. 

Gamification campaign goals

Whiteaway wanted to build a good relationship with the customers and give them a greater incentive to buy their products next time.

The main goal was getting the most relevant leads as cheap as possible. And in the long run, getting more sales. To do that, they needed a system that could make it more fun and inspiring for people to sign up for the newsletter and to know more about Whiteaway.

“Scratcher works super well for us. It allows us to vary our activities in obtaining new permissions for our newsletter and gaining engagement with our customers. Besides that, it is very user-friendly and we can get all the support we need. I will at all times recommend scratcher to other companies that want to focus on lead generation.”
Tine Bagger, Marketing Manager at Whiteaway says
Tine Bagger
Marketing Manager,

KPI's and results for the campaign

Whiteaway ran a competition with a wheel of fortune. The competition lasted for 1 month and there were 4 prices in total. 1 price per week. The value varied from 120 EUR to 500 EUR.

  • The number of leads
  • The customer value within 6 months
0 %

The CTR increased from 1,5% on “normal” sign-up pop-ups to 11% for specifically this competition.

0 %

After 6 months 82% are still subscribed and 2,35% of the new permissions have made a purchase.

0 %

After six months the AOV was 20% higher with those who participated in the wheel of fortune than those who signed up for our newsletter in another way.

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