Whiteaway acquired leads in a difficult market of household appliances
After 6 months 82% are still subscribed to the newsletter.
About the company
WhiteAway.com is a young and ambitious e-commerce company. At the same time, it is Denmark’s largest online retailer of white goods, and their goal is to make it easy and simple to buy cheap white goods online. WhiteAway.com is also a part of the WhiteAway Group, which owns a number of online stores and the franchise chains.
Gamification campaign goals
Whiteaway wanted to build a good relationship with the customers and give them a greater incentive to buy their products next time.
The main goal was getting the most relevant leads as cheap as possible. And in the long run, getting more sales. To do that, they needed a system that could make it more fun and inspiring for people to sign up for the newsletter and to know more about Whiteaway.
KPI's and results for the campaign
Whiteaway ran a competition with a wheel of fortune. The competition lasted for 1 month and there were 4 prices in total. 1 price per week. The value varied from 120 EUR to 500 EUR.
- The number of leads
- The customer value within 6 months
The CTR increased from 1,5% on “normal” sign-up pop-ups to 11% for specifically this competition.
After 6 months 82% are still subscribed and 2,35% of the new permissions have made a purchase.
After six months the AOV was 20% higher with those who participated in the wheel of fortune than those who signed up for our newsletter in another way.
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