Customer case
BOBO succeeds with a Wheel of Fortune campaign
The online furniture retailer garnered 6800+ unique participants and saw their all-time lowest price per lead—€0,18!
About Company
Consumer goods
BOBO is an online furniture store found in Denmark, Sweden, the Faroe Islands, and Greenland—with more to come! It has more than 20,000 different items in the shop, all of which are characterised by being from unique manufacturers, where quality and design are the focus.
A successful increase in permissions
For their campaign, BOBO created a gamification landing page featuring the Wheel of Fortune game format. By entering their information and spinning the wheel, participants had a chance to win a €250 gift card to BOBO’s online store. They also offered 1000 gift cards as consolation prizes, with values ranging between €5 and €15.
This combination of grand prize and consolation prizes allowed the furniture retailer to gather valuable customer data and target visitors in future newsletters. Data was added directly to BOBO’s CRM through Scratcher’s integration with Klaviyo.
BOBO's objectives
The buying journey for furniture can often be long—this is why BOBO wanted to collect a lot of leads for their newsletter, allowing them to create targeted information and offers for their audience, eventually activating customers to move from “inspired” to “buyer”.
BOBO’s goal with Scratcher was to get the most relevant leads for as cheap as possible. To do that, they needed to provide their audience with something more than a standard pop-up. They needed to make it fun, inspiring, and interactive for visitors—that’s where Scratcher came in.
BOBO's campaign results
6845 PARTICIPANTS
A player only counts as one, no matter how many times they play the game.
0,18 EUR PER QUALITY LEAD
BOBO paid 1.33 dkk per lead (quality leads)—their all-time lowest price per lead.
QUICK AND SCALABLE RESULTS
BOBO’s campaign was super simple to set up. It was their first real Scratcher campaign, and they found their results to be quick and super scalable!
PARTICIPANTS
PER QUALITY LEAD
QUICK AND SCALABLE RESULTS
