The online furniture retailer garnered 6,800+ unique participants and saw their all-time lowest price per lead—€0.18!
About BOBO
BOBO is an online furniture store available in Denmark, Sweden, the Faroe Islands, and Greenland—with more to come! It has more than 20,000 different items in the shop, all of which are characterised by being from unique manufacturers, where quality and design are the focus.
A successful increase in permissions
For their campaign, BOBO created a gamification landing page featuring the Wheel of Fortune game format. By entering their information and spinning the wheel, participants had a chance to win a €250 gift card to BOBO’s online store. They also offered 1,000 gift cards as consolation prizes, with values ranging between €5 and €15.
This combination of grand prize and consolation prizes allowed the furniture retailer to gather valuable customer data and target visitors in future newsletters. Data was added directly to BOBO’s CRM through Scratcher’s integration with Klaviyo.
The buying journey for furniture can often be long—this is why BOBO wanted to collect a lot of leads for their newsletter, allowing them to create targeted information and offers for their audience, eventually activating customers to move from “inspired” to “buyer”.
Video: the BOBO wheel of fortune being played on an iPad.
“We have previously used other gamification platforms, but none with as good results as Scratcher. What I like about Scratcher is, that they keep it simple, have great support and their pricing is pretty good. If you want to add tempo to your lead generation, I highly recommend Scratcher as a tool to help you with that.” — Nicolai Østergaard, Owner, BOBO
BOBO’s goal with Scratcher was to get the most relevant leads for as cheap as possible. To do that, they needed to provide their audience with something more than a standard pop-up. They needed to make it fun, inspiring, and interactive for visitors—that’s where Scratcher came in.
Results
- 6,845 participants
- €0.18 cost per lead
