--- title: "Davidsen Gained Almost 5,400 Subscribers in One Campaign" description: "How Danish hardware store Davidsen celebrated its 75th anniversary with a spin-the-wheel game, reaching a 42% conversion rate and 5,400 new subscribers." url: https://scratcher.io/customers/davidsen-gained-almost-5-400-subscribers-from-a-single-anniversary-campaign language: en --- # Davidsen Gained Almost 5,400 Subscribers from a Single Anniversary Campaign Davidsen celebrated its 75th anniversary with a spin-the-wheel campaign that brought in almost 5,400 new email subscribers. Davidsen Lead Generation April 15, 2024 ![Davidsen spin-the-wheel game with a trailer, discount and extra spin prizes](https://scratcher.io/img/containers/assets/cases/davidsen-gained-almost-5-400-subscribers-from-a-single-anniversary-campaign.webp/534684a51f4a02fd16ee8cf9e4edafa6/davidsen-gained-almost-5-400-subscribers-from-a-single-anniversary-campaign.webp) To celebrate the company’s 75th anniversary, Davidsen implemented gamification marketing in their webshop—resulting in increased traffic on their online and offline channels. ## About Davidsen [Davidsen](https://www.davidsenshop.dk/) is a Danish hardware store that offers a wide range of products within timber and construction. This brand has developed to be among Denmark’s largest suppliers to the construction industry with more than 1,000 employees and a total turnover of €500+ million. ## Success for Davidsen's 75th anniversary! On several occasions, the Davidsen shop has used Scratcher’s platform to enrich its database with new leads. With gamification marketing, they focus on increasing engagement both in-store and on their webshop as well as collecting email permissions among their existing and potential customers. Celebrating its 75th anniversary, Davidsen used a [Spin the Wheel](https://scratcher.io/platform/formats) game format in both their online and physical stores to successfully gather email permissions from both existing and potential customers. The campaign not only celebrated the milestone but also significantly enhanced their marketing efforts. Online, it attracted almost 12,000 unique visitors with a 42% conversion rate, translating to almost 5,400 new subscribers. Reflecting on the cost-effectiveness of such a strategy, one might consider the potential expenses for acquiring a similar number of relevant leads. Davidsen's experience underscores the value of well-crafted campaigns, supported by tools like Scratcher, which in 2019, helped set up and design these high-converting campaigns, achieving impressive engagement and click rates through their newsletters. ![Davidsen 75th anniversary spin-the-wheel game with a sign-up form on a tablet](https://scratcher.io/img/containers/assets/cases/davidsen-75th-anniversary-spin-the-wheel.webp/67b91011d12bd6732c47fd44454c8680/davidsen-75th-anniversary-spin-the-wheel.webp) > “Scratcher is very service minded and we are proud of the results we have created through our campaigns. In 2019, Scratcher was responsible for designing and setting up our campaigns. They focused on solutions that suited our needs and desires. With great success, we achieved high conversion rates and impressive click rates through our newsletters. That is why we have chosen to continue the cooperation with an annual licence in 2020.” — Davidsen Marketing Manager ## Anniversary campaign results - **12,000** unique visitors - **5,400** new email subscribers - **42%** conversion rate 5,400 new subscribers from one campaign CompanyDavidsen GoalLead Generation Industries[Retail](https://scratcher.io/industries/retail) Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## What our customers say In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity. Charlotte Møller Hansen Head of CRM and Creative Content, Pip.dk We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota ## More customer stories [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) 35%+ survey response rate - nemlig.com - Brand Engagement [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns)[Read the case: How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) 285,000+ quiz and survey participations - Toyota Denmark - Data Enrichment [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year)[Read the case: How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) [WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations) - WWF Denmark - Lead Generation [WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations)[Read the case: WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations) [All customer stories](https://scratcher.io/customers/all) ![Starbucks spin-the-wheel campaign on a mobile phone](https://scratcher.io/assets/campaigns/starbucks-spin-the-wheel.webp) ## Make your first campaign today Join the brands that have collected more than 35 million sign-ups with Scratcher. 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