Fleggaard Generated 21,000+ Leads in One Campaign

With 34,000+ unique participants, Fleggaard’s Spin the Wheel campaign added more than 21,000 new and reactivated permissions to its customer database.

About Fleggaard

Fleggaard Retail is a modern supermarket chain and the largest in Danish/Scandinavian cross-border trade. They have an effective pre-order setup, allowing customers to select and pre-order their purchases online.

Great increase in marketing permissions

Using gamification, Fleggaard aimed to generate new leads and reactivate existing, inactive ones. To achieve this, they used the Scratcher platform for a series of gamified campaigns.

Their first campaign, which used the Spin the Wheel format, was highly successful and offered customers the chance to win €15 gift cards to their cross-border store.

Fleggaard's campaign generated significant engagement, with 34,000 unique participants taking part in the Spin the Wheel game. Out of these participants, 21,000 subscribed to the newsletter, resulting in an impressive conversion rate of approximately 61.76%. This demonstrates the effectiveness of the gamification strategy in not only attracting participants but also converting them into engaged subscribers.

“We thought the Scratcher platform seemed interesting, and we could see the idea of getting gamification tested in a different way than we were used to. We wanted to see if it could strengthen our email database and attract new customers. The results after just the first campaign showed that using Scratcher was the right choice. We were somewhat surprised that we received almost 15,000 newsletter recipients, in addition to reactivating more than 6,600 who were inactive.” — Mette Sørensen, Marketing Director, Fleggaard

Results

• 21,000 newsletter subscribers
• 112,000 unique visitors
• 34,000 unique participants

Activating owned media to reach their potential

Through great efforts across their own channels, Fleggaard created impressive traction during their campaign. They prominently featured the campaign on their website's front page and supported it with both a pop-up and webpage banners. Additionally, their Facebook and Instagram channels were used to promote the campaign. Despite minimal spending on marketing through Meta, the advertisement reached almost 30,000 visitors, resulting in approximately 2,500 clicks.