--- title: "Fleggaard Generated 21,000+ Leads in One Campaign" description: "How cross-border retailer Fleggaard used a Spin the Wheel campaign to engage 34,000 unique participants and add 21,000+ new and reactivated leads." url: https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign language: en --- # Fleggaard Generated 21,000+ Leads in One Campaign Using the Spin the Wheel game format, Fleggaard added more than 21,000 new and reactivated permissions to their customer database. Fleggaard Customer Activation April 29, 2024 ![Fleggaard spin-the-wheel game with DKK 100 prizes and Danish flag ribbons](https://scratcher.io/img/containers/assets/cases/fleggaard-generated-21-000-leads-in-one-campaign.webp/8d77170545500af95b850cf228af2ff0/fleggaard-generated-21-000-leads-in-one-campaign.webp) With 34,000+ unique participants, Fleggaard’s Spin the Wheel campaign added more than 21,000 new and reactivated permissions to its customer database. ## About Fleggaard Fleggaard Retail is a modern supermarket chain and the largest in Danish/Scandinavian cross-border trade. They have an effective pre-order setup, allowing customers to select and pre-order their purchases online. ## Great increase in marketing permissions Using gamification, Fleggaard aimed to generate new leads and reactivate existing, inactive ones. To achieve this, they used the Scratcher platform for a series of gamified campaigns. Their first campaign, which used the [Spin the Wheel](https://scratcher.io/platform/formats) format, was highly successful and offered customers the chance to win €15 gift cards to their cross-border store. Fleggaard's campaign generated significant engagement, with 34,000 unique participants taking part in the Spin the Wheel game. Out of these participants, 21,000 subscribed to the newsletter, resulting in an impressive conversion rate of approximately 61.76%. This demonstrates the effectiveness of the gamification strategy in not only attracting participants but also converting them into engaged subscribers. > “We thought the Scratcher platform seemed interesting, and we could see the idea of getting gamification tested in a different way than we were used to. We wanted to see if it could strengthen our email database and attract new customers. The results after just the first campaign showed that using Scratcher was the right choice. We were somewhat surprised that we received almost 15,000 newsletter recipients, in addition to reactivating more than 6,600 who were inactive.” — Mette Sørensen, Marketing Director, Fleggaard ## Results - **21,000** newsletter subscribers - **112,000** unique visitors - **34,000** unique participants ## Activating owned media to reach their potential Through great efforts across their own channels, Fleggaard created impressive traction during their campaign. They prominently featured the campaign on their website's front page and supported it with both a pop-up and webpage banners. Additionally, their Facebook and Instagram channels were used to promote the campaign. Despite minimal spending on marketing through Meta, the advertisement reached almost 30,000 visitors, resulting in approximately 2,500 clicks. 21,000+ leads in one campaign CompanyFleggaard GoalCustomer Activation, Lead Generation Industries[Retail](https://scratcher.io/industries/retail) Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## What our customers say In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups. Casper Svanemose Marketing Manager, Continental Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt ## More customer stories [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) 35%+ survey response rate - nemlig.com - Brand Engagement [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns)[Read the case: How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) 285,000+ quiz and survey participations - Toyota Denmark - Data Enrichment [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year)[Read the case: How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) [WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations) - WWF Denmark - Lead Generation [WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations)[Read the case: WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations) [All customer stories](https://scratcher.io/customers/all) ![Starbucks spin-the-wheel campaign on a mobile phone](https://scratcher.io/assets/campaigns/starbucks-spin-the-wheel.webp) ## Make your first campaign today Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)