Thriving in the highly competitive beauty industry demands strategic and cost-effective marketing.
About Yuaia Haircare
Yuaia Haircare is a true, family-owned business. It was founded in Glyngøre (the birthplace of Jonas Vingegaard) by mother, son, and daughter-in-law back in 2021. Today, their haircare products have been used by over 35,000 women.
Recognising the significance of maximising the marketing budget, Kasper Lindgren, co-owner of Yuaia Haircare, implemented Scratcher game formats.
Marketing is about getting the most bang for your buck
They had three quite simple objectives for their campaign:
- Lowering lead prices
- Increasing time spent with the brand
- Personalisation of the customer journey
To reach those objectives, Yuaia Haircare implemented the Spin the Wheel and the Scratchcard game formats, which effectively helped them reduce the lead prices.
To personalise their customer journey, the brand incorporated a personality test on their website, ensuring a personalised experience that guided visitors to choose the right products.
After participants completed the questions, they provided their data to receive a personalised hair routine. This information was then used by the brand to tailor communications about relevant products specifically for them.
“Scratcher has become an integrated part of our strategy on social media, as well as in our e-mail marketing and webshop. We couldn’t be happier with the outcome we have received!” — Kasper Lindgren, Co-owner, Yuaia Haircare
