--- title: "How Yuaia Haircare Lowered Its Lead Price by ~50%" description: "How Yuaia Haircare used spin-the-wheel, scratchcard games and a hair personality test to cut its lead price by around 50% and personalise its emails." url: https://scratcher.io/customers/heres-how-yuaia-haircare-lowered-its-lead-price-by-50 language: en --- # Here’s How Yuaia Haircare Lowered Its Lead Price by ~50% How Yuaia Haircare used spin-the-wheel, scratchcards and a personality test to lower its lead price by around 50% and personalise the customer journey. Yuaia Haircare Lead Generation August 2, 2024 ![Yuaia Haircare quiz asking how much time you spend on your hair per day](https://scratcher.io/img/containers/assets/cases/heres-how-yuaia-haircare-lowered-its-lead-price-by-50.webp/18ce443d68701e3d4cb6de906115100f/heres-how-yuaia-haircare-lowered-its-lead-price-by-50.webp) Thriving in the highly competitive beauty industry demands strategic and cost-effective marketing. ## About Yuaia Haircare Yuaia Haircare is a true, family-owned business. It was founded in Glyngøre (the birthplace of Jonas Vingegaard) by mother, son, and daughter-in-law back in 2021. Today, their haircare products have been used by over 35,000 women. Recognising the significance of maximising the marketing budget, Kasper Lindgren, co-owner of Yuaia Haircare, implemented Scratcher game formats. ## Marketing is about getting the most bang for your buck They had three quite simple objectives for their campaign: - Lowering lead prices - Increasing time spent with the brand - Personalisation of the customer journey To reach those objectives, Yuaia Haircare implemented the Spin the Wheel and the Scratchcard game formats, which effectively helped them reduce the lead prices. To personalise their customer journey, the brand incorporated a personality test on their website, ensuring a personalised experience that guided visitors to choose the right products. ![Yuaia Haircare personality test questions about hair length, care time and hair goals](https://scratcher.io/img/containers/assets/cases/yuaia-haircare-personality-test-questions.webp/b7cd5fd613bd33281b8817c657fd4000/yuaia-haircare-personality-test-questions.webp) After participants completed the questions, they provided their data to receive a personalised hair routine. This information was then used by the brand to tailor communications about relevant products specifically for them. > “Scratcher has become an integrated part of our strategy on social media, as well as in our e-mail marketing and webshop. We couldn’t be happier with the outcome we have received!” — Kasper Lindgren, Co-owner, Yuaia Haircare ~50% lower lead price CompanyYuaia Haircare GoalLead Generation Industries[Webshops](https://scratcher.io/industries/ecommerce), [Consumer brands](https://scratcher.io/industries/consumer-goods) Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## What our customers say We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt ## More customer stories [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) 35%+ survey response rate - nemlig.com - Brand Engagement [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns)[Read the case: How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) 285,000+ quiz and survey participations - Toyota Denmark - Data Enrichment [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year)[Read the case: How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) [WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations) - WWF Denmark - Lead Generation [WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations)[Read the case: WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations) [All customer stories](https://scratcher.io/customers/all) ![Starbucks spin-the-wheel campaign on a mobile phone](https://scratcher.io/assets/campaigns/starbucks-spin-the-wheel.webp) ## Make your first campaign today Join the brands that have collected more than 35 million sign-ups with Scratcher. 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