--- title: "How Rascals Achieved an ROI of 259%" description: "How Rascals Brewing used a branded wheel of fortune to grow newsletter subscribers by 275% a month, lift order volume by 35% and deliver a 259% ROI." url: https://scratcher.io/customers/how-rascals-achieved-an-roi-of-259 language: en --- # How Rascals Achieved an ROI of 259% Rascals Brewing's branded wheel of fortune grew newsletter subscribers, increased online sales and delivered a 259% ROI. Rascals April 24, 2024 ![Rascals Brewing wheel of fortune with beer cans in front of the brewery](https://scratcher.io/img/containers/assets/cases/how-rascals-achieved-an-roi-of-259.webp/f606c73077228844f988da449a9b7da2/how-rascals-achieved-an-roi-of-259.webp) A Wheel of Fortune campaign designed to attract their target audience and encourage them to buy their products. ## About Rascals [Rascals Brewing](http://rascalsbrewing.com/) was founded by Emma Devlin and Cathal O’Donoghue. The pair were living and working in New Zealand and developed a taste and passion for the booming Kiwi craft beer industry. Rascals Brewing Company loves to take traditional beer styles and give them a twist, with a brand personality that promotes fun, adventure, and the broadening of tastes. ## The campaign strategy To activate their target audience and encourage new sales, Rascals Brewing Company built a uniquely branded Wheel of Fortune campaign. Participants enter their information, spin the wheel, and see if they’ve won. For this campaign, visitors could win prizes including different cases of Rascals’ amazing beer or discount codes for their web shop. This game format has the advantage of being an instant win-style format, meaning that after participating, visitors immediately get the satisfaction of knowing if they’ve won or not. *Video: the Rascals Brewing wheel of fortune being played on an iPad.* > “In summary, I am very happy with the result. It clearly works as a method of acquiring new subscribers and generating sales online. Furthermore, in our most recent newsletter, 33% of the resulting orders were placed by people who had signed up through Scratcher, so the evidence is there that we have created new customers, which is great!” — Joe Donnelly, Marketing Manager, Rascals Brewing Company ## Results - **275%** monthly growth in newsletter subscribers - **35%** order volume growth - **259%** ROI ## Rascals' results Rascals saw great results from this gamification campaign, including an increase in subscribers to their newsletter (great for future marketing materials!), increased sales, and a 259% ROI (including their marketing spend, cost of prizes, and the cost of using Scratcher). 259% ROI CompanyRascals Industries[Webshops](https://scratcher.io/industries/ecommerce), [Consumer brands](https://scratcher.io/industries/consumer-goods) Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## What our customers say We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. 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