--- title: "Huge Success for Red Barnet Fund" description: "How Red Barnet used a five-question Christmas quiz about its international work, with prizes from HUAWEI, to engage 2,635 people and collect 2,000 leads." url: https://scratcher.io/customers/huge-success-for-red-barnet-fund language: en --- # Huge Success for Red Barnet Fund Red Barnet used a five-question Christmas quiz about its international work to raise awareness and collect 2,000 leads. Red Barnet Brand Engagement July 3, 2024 ![Red Barnet Christmas quiz asking what Red Barnet gives a malnourished child](https://scratcher.io/img/containers/assets/cases/huge-success-for-red-barnet-fund.webp/8e0f4e40a542947cf00835e045f5fed6/huge-success-for-red-barnet-fund.webp) For their Christmas campaign, Red Barnet used gamification marketing to raise awareness about their mission. ## About Red Barnet Red Barnet is Denmark’s largest children’s rights organisation. This NGO has more than 2,000 volunteers in Denmark who play an important role in their annual national collection, where there are typically around 10,000 registered collectors. This NGO launched a quiz with five questions focused on their international work. Developed collaboratively by Red Barnet's in-house creative team and the Scratcher team, the quiz was hosted on Red Barnet’s digital platform, with prizes sponsored by HUAWEI. ## Campaign results - **2,635** unique participants - **2,000** leads - **1.38** average minutes spent ## How the campaign measured success The campaign measured success through three key areas: - **Engagement rate** – evaluating how well the quiz captured potential donors' attention. Metrics: - Number of quiz participants - Average time spent on the quiz - Quiz completion rate - **Lead collection and conversion rate** – assessing the quiz’s ability to generate leads and convert them into potential donors. Metrics: - Number of leads collected through the quiz - Conversion rate from quiz participants to newsletter sign-ups or donations - Follow-up engagement, such as email open and click-through rates - **Certificate sales** – measuring the campaign’s effectiveness in boosting gift certificate sales from Red Barnet’s webshop. Metrics: - Number of gift certificates sold - Revenue generated from these sales - Impact of tactical messaging on sales conversion rates This initiative showed how engaging digital content can drive awareness and support for Red Barnet's mission. 2,000 leads CompanyRed Barnet GoalBrand Engagement, Lead Generation Industries[Charities & NGOs](https://scratcher.io/industries/ngo) Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## What our customers say Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels. Helene Skilbred Senior Fundraiser, MS-forbundet In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back. 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