The lighting retailerâs Black Friday campaign generated 6-digit revenue growth and 4,582 unique leads.
About Lampeguru
LampeGuru.dk is a Danish webshop that sells lighting in Denmark and Norway. The retailer prioritises the online shopping experience to be as easy and safe as possible. They offer beautiful, innovative, and classic lamps at just the right price with excellent service and inspiring products that customers can vouch for.
Black Friday campaign
For their annual Black Friday sale, Lampeguru incorporated a gamified customer experience as an integral part of its marketing strategy.
In this case, they chose the Wheel of Fortune game format and gave their audience the opportunity to win a Lampeguru gift card of up to âŹ140. With this campaign, the lighting retailer was focused on driving traffic to their webshop. Every participant who didnât win one of the gift card grand prizes received a consolation prize in the form of a discount code which they could use at a later date.
Video: the Lampeguru Black Friday wheel of fortune being played on an iPad.
âWe have been very pleased with the collaboration with Scratcher. Accessing their platform is easy and intuitive while providing good sparring and advice. We have implemented gamification in our annual wheels, and we look forward to future campaigns. Itâs crazy and so nice to see that gamification works!â â Jeanette Vivi Hindsdal, Digital Business Development and Online Marketing Specialist, Lampeguru.dk
Outstanding results
With an interactive edge, Lampeguruâs Black Friday campaign garnered a conversion rate of 56% and generated 4,582 unique leads. The strong results were also reflected in an increase in the companyâs salesâboth from grand prize gift cards and consolation discount codes as well as the general traffic driven to their website. In fact, their Black Friday campaign contributed to a 6-digit revenue growth!
