--- title: "Lampeguru's Black Friday Wheel of Fortune Campaign" description: "How Danish lighting webshop Lampeguru used a Black Friday wheel of fortune to reach a 56% conversion rate, 4,582 leads and 6-digit revenue growth." url: https://scratcher.io/customers/lampeguru-uncovered-new-revenue-opportunities-during-black-friday language: en --- # Lampeguru Uncovered New Revenue Opportunities During Black Friday Lampeguru's Black Friday wheel of fortune generated 4,582 unique leads, a 56% conversion rate and 6-digit revenue growth. Lampeguru Lead Generation April 30, 2024 ![Lampeguru wheel of fortune with gift card prizes up to DKK 1,000](https://scratcher.io/img/containers/assets/cases/lampeguru-uncovered-new-revenue-opportunities-during-black-friday.webp/b2f354faecabdedd09d2b35d82ba29cf/lampeguru-uncovered-new-revenue-opportunities-during-black-friday.webp) The lighting retailer’s Black Friday campaign generated 6-digit revenue growth and 4,582 unique leads. ## About Lampeguru LampeGuru.dk is a Danish webshop that sells lighting in Denmark and Norway. The retailer prioritises the online shopping experience to be as easy and safe as possible. They offer beautiful, innovative, and classic lamps at just the right price with excellent service and inspiring products that customers can vouch for. ## Black Friday campaign For their annual Black Friday sale, Lampeguru incorporated a gamified customer experience as an integral part of its marketing strategy. In this case, they chose the [Wheel of Fortune](https://scratcher.io/platform/formats) game format and gave their audience the opportunity to win a Lampeguru gift card of up to €140. With this campaign, the lighting retailer was focused on driving traffic to their webshop. Every participant who didn’t win one of the gift card grand prizes received a consolation prize in the form of a discount code which they could use at a later date. *Video: the Lampeguru Black Friday wheel of fortune being played on an iPad.* > “We have been very pleased with the collaboration with Scratcher. Accessing their platform is easy and intuitive while providing good sparring and advice. We have implemented gamification in our annual wheels, and we look forward to future campaigns. It’s crazy and so nice to see that gamification works!” — Jeanette Vivi Hindsdal, Digital Business Development and Online Marketing Specialist, Lampeguru.dk ## Outstanding results With an interactive edge, Lampeguru’s Black Friday campaign garnered a conversion rate of 56% and generated 4,582 unique leads. The strong results were also reflected in an increase in the company’s sales—both from grand prize gift cards and consolation discount codes as well as the general traffic driven to their website. In fact, their Black Friday campaign contributed to a 6-digit revenue growth! 4,582 unique leads CompanyLampeguru GoalLead Generation Industries[Webshops](https://scratcher.io/industries/ecommerce) Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## What our customers say In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. 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