--- title: "Watery Celebrated Its 5th Anniversary with Success" description: "How swimming equipment retailer Watery used a wheel of fortune for its 5th anniversary to get 17,500 clicks, 7,200 sign-ups and a 41% conversion rate." url: https://scratcher.io/customers/watery-celebrated-its-5th-anniversary-with-success language: en --- # Watery Celebrated Its 5th Anniversary with Success! Watery's anniversary wheel of fortune received 17,500 clicks and around 7,200 new sign-ups, a 41% conversion rate. Watery April 23, 2024 ![Watery Christmas spin wheel with swimming gear prizes over a swimming pool](https://scratcher.io/img/containers/assets/cases/watery-celebrated-its-5th-anniversary-with-success.webp/48180d3884884ccc637fa703c6e74165/watery-celebrated-its-5th-anniversary-with-success.webp) By implementing a Wheel of Fortune in their webshop, they reached a 41% conversion rate and saw an increase in newsletter sign-ups. ## About Watery Watery provides safer and more inspiring swimming equipment across age groups and levels. They have helped 75,000+ Danes and 6,000+ Swedes since Daniel Johannesen, a former elite swimmer, launched Watery. Today, Watery is by far the largest swimming equipment retailer in Scandinavia with 7,500 items from the biggest brands. ## Watery's campaign goals For their 5th anniversary campaign, Watery chose to create a landing page featuring the Wheel of Fortune game format. This format is high-converting and can be used to engage your audience, promote products, or highlight one of your sponsors. Watery’s goals included: - Acquiring newsletter subscribers - Increasing basket size *“We quickly found out that it made more sense for us to send the customers to a fun Scratcher page than just a popup—we got 21% more subscribers from \[the campaign\] over a month,”* explains one of Watery’s marketeers. Over the course of their anniversary campaign, customers had the opportunity to win free products by entering their information, spinning the wheel, and claiming their prize. > “I actually hate SaaS tools. For the most. There are too many, that do the same – and they cost a fortune. With that in mind, it’s actually quite saying to Scratcher’s product that we have used and paid for them through 2 years and still do. Only because it’s good business for us and our visitors across our sites can get an engaging experience every time, often with a new playful element instead of always buy, buy, buy. And a little thing, but the big thing for me: We have managed it totally alone. So the interface is easy for everyone.” — Daniel Johannesen, Owner & Founder, Watery ## Results - **17,500** clicks - **7,200** new sign-ups - **41%** conversion rate ## Campaign results Over the course of their campaign, Watery received 17,500 clicks with approximately 7,200 new sign-ups, giving them an astonishing conversion rate of 41%. 41% conversion rate CompanyWatery Industries[Webshops](https://scratcher.io/industries/ecommerce), [Consumer brands](https://scratcher.io/industries/consumer-goods) Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## What our customers say In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price. 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