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Vil du vide, om din gamificerede kampagne virkelig virker?Start med at spore de rigtige KPI’er. Målinger som deltagelsesrate, leadgenerering, klikrate og ROI ser ikke bare godt ud i et dashboard – de fortæller historien bag din kampagne. Er dit spil engagerende nok til at tiltrække opmærksomhed? Er folk villige til at dele deres oplysninger til […]
