{"version":"1.0","provider_name":"Scratcher","provider_url":"https:\/\/scratcher.io\/da\/","title":"Hvad er brand engagement?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5me3pgKQwE\"><a href=\"https:\/\/scratcher.io\/da\/hvad-er-brand-engagement\/\">Hvad er brand engagement?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/scratcher.io\/da\/hvad-er-brand-engagement\/embed\/#?secret=5me3pgKQwE\" width=\"600\" height=\"338\" title=\"&#8220;Hvad er brand engagement?&#8221; &#8211; Scratcher\" data-secret=\"5me3pgKQwE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/scratcher.io\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/scratcher.io\/wp-content\/uploads\/2025\/04\/Blog-Post-2-1024x512.png","thumbnail_width":600,"thumbnail_height":300,"description":"Brand engagement er den f\u00f8lelsesm\u00e6ssige og adf\u00e6rdsm\u00e6ssige forbindelse, en kunde har med dit brand. Det er mere end blot at genkende dit logo eller klikke p\u00e5 en annonce \u2013 det handler om, hvordan folk interagerer med dit brand, hvordan de f\u00f8ler om det, og om de v\u00e6lger at vende tilbage eller anbefale det til andre. Med s\u00e5 mange brands, der konkurrerer online, er engagement blevet en afg\u00f8rende m\u00e5lestok for brands succes. St\u00e6rkt engagement f\u00f8rer til h\u00f8jere loyalitet, bedre kundelivstidsv\u00e6rdi og mere mund-til-mund v\u00e6kst."}